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Market Dynamics: Unlocking a World of Opportunities

USD

737.77 BN

Estimated to reach USD 737.77 billion million by the end of 2034.

Valuation of USD 457.26 billion in

2024.

4.90% CAGR

Distributors

Manufacturing companies

Dealers

Farmers

Increasing Adoption of Agri- tech

Uses of AI in agritech

Expansion of E-Commerce in Agriculture

Government Support and Regulatory Changes

Gaps in Industry Trends

Target Market

Source:�https://www.expertmarketresearch.com/reports/indian-agriculture-market

Limited Adoption of Agri-Tech Platforms by Small Rural Farmers The adoption of agri-tech platforms among small and rural farmers is limited because many of the available platforms are not user-friendly or easily accessible for them.

Lack of Local Market Information: There is no app that provides farmers with reliable knowledge of local or nearby markets, resulting in low local market awareness.

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Overview: Introduction, Vision & Mission

VISION

MISSION

Our vision is to transform farming by empowering every farmer to become a Smart Farmer through technology and knowledge, unlocking greater productivity, informed decision-making, and sustainable agribusiness growth.

Our mission is to leverage AI technology to empower every farmer and distributor/dealer in the agriculture ecosystem, maximizing their access to knowledge on both inputs and outputs, thereby enhancing productivity, efficiency, and informed decision-making.

Sarath Agro Industries is a B2B company in the agricultural sector, specializing in the distribution of quality seeds, pesticides, and growth promoters. We connect with reputable manufacturers and producers to procure premium agricultural products that meet the highest industry standards. Our wide-ranging portfolio includes a variety of seeds for different crops, effective pesticides for pest management, and growth promoters designed to enhance crop yield and health. Sarath Agro Industries serves as a trusted supplier to a diverse range of retailers and wholesalers, providing them with the products they need to serve the farming community. We are committed to delivering timely, cost-effective, and reliable solutions, helping our clients grow their businesses and improve agricultural productivity.We work with numerous dealers and retailers, providing them with quality seeds, fertilizers, and other agricultural inputs.

Growing Futures: Sustainable Innovation in Agriculture

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Navigating Industry Challenges - The Hidden Challenges

INDUSTRY CHALLENGES

Restricted Access to

Quality Inputs

We address these critical challenges by delivering innovative, sustainable agricultural solutions that streamline supply chains, enhance access to quality inputs, protect our environment, and improve market connectivity for farmers

High Cost & Time in Market Visits

Price Transparency Challenge

Farmers and retailers face difficulties in comparing agricultural input prices in their local area.

They spend excessive time and money travelling to multiple markets to check product availability and best price of the product.

Despite this effort, they often fail to secure the best price for their inputs and sometimes the desired product also, and are forced to compromise with whatever is available.

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Navigating Industry Challenges - The Hidden Challenges

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Sowing Solutions: Transforming Agriculture Through Technology and AI

Distributors/ Companies

Retailers

Distributors and companies can upload their product catalog, inventory status, and updated prices directly on the platform. This ensures wider visibility of their products among retailers and farmers, reduces dependency on physical sales channels, and enables them to reach more buyers without additional distribution costs.

Retailers will have the ability to view and compare prices from multiple distributors in real-time, ensuring they always get the best deal. They can place orders directly through the platform, which minimizes delays and negotiation hassles. Additionally, retailers can update their own inventory and pricing, making it visible to farmers instantly and helping them increase their sales.

Farmers

Farmers can access real-time information about product availability and pricing in their own district/local area/nearby before making a purchase. This saves them from unnecessary travel to multiple markets and reduces both cost and effort. They can make informed decisions, secure the best price for their inputs, and get access to the desired products without compromise.

OUR APPROACH

We are dedicated to transforming agriculture with technology and AI that address core market challenges, ensuring profitability and sustainability for the farming community

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Sowing Solutions: Transforming Agriculture Through Technology and AI

Mitti App: Your Digital Command Center�Empowering distributor and retailer with easy access to market trends and inventory management tools

Unified Marketplace and Direct Sourcing�Ease access for all the stakeholders

Optimized, seamless ordering�Seemless digital ordering system connecting retailers directly with distributors for faster fulfillment

AI Powered Community and Analytics�Farmer can compare prices among nearby retailer and distributor and access services in their local area

Data Driven Supply Chain Efficiency

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Our Services

Local-Level Expert Advisory

Soil Testing Services Integration

Agricultural Equipment & Machinery on Rental

�Voice-Based Advisory & Direct Assistance��Veterinary & Animal Husbandry Services��Weather Information & Alerts

Most advisory services are offered by organizations located far from farmers, making the guidance less practical. Our platform bridges this gap by providing local, region-specific expert advisory. We will partner with Krishi Vigyan Kendras (KVKs), District Agriculture Departments, agricultural universities, and scientists, along with offering on-ground farm visits through field experts. This ensures farmers receive reliable, research-backed, and locally relevant support through our app.

The platform will integrate soil testing services by connecting and partnering with local soil testing service providers.

�On our tech-platform, they can access agricultural equipment and machinery on a rental basis, including drones, tractors, pumps, harvesters, and other essential farming tools.

�The app will offer voice-based advisory services also where farmers can input their problem through their voice on one click & get reply from the tech side.

�The platform will provide veterinary services by partnering with local veterinary doctors.

The platform will deliver location-specific weather information and alerts to farmers.

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Our Route to Market

Farmers are able to purchase inputs at fair prices without unnecessary travel, reducing

both time and cost

while using technology more efficiently.

Farmer

Then farmers can purchase inputs at the best price without unnecessary travel, saving both time and cost using AI platform.

Retailer

Retailers in the district can compare prices across 10–12 major distributors, select the best option, and purchase inputs directly.

Retailers can compare multiple distributors in one place, secure the best deals, and save valuable time

Distributor/Company

Distributors/Companies list their products and current prices on dashboard.These will be visible only to the retailers approved by the respective distributors.

Distributors aim to create transparency and expand their market reach by listing products and prices on the platform.

Action

Goal

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Multiple Streams for Sustainable Growth

Advertising & Promotions: Agri-input companies paying for product promotions and featured listings.

Subscription Fee (B2B): Small subscription charges from retailers and distributors to access the platform and use dashboards.�

Transaction Fee:

A nominal commission on each transaction between distributors and retailers.

Potential Revenue Streams

Future Model (Expansion)

Primary Source of Revenue

Early-Stage (Current Model)

Wholesale (B2B): Large-volume transactions between distributors and retailers with margin-based earnings.

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AI Process Workflow

Geographic Launch & Pilot

AI features for APP

There are mainly two we can implement

1. Voice search and Voice driven ordering

In this farmer simply tap on the mic and simply speak (e.g., “dhan beej dikhaiye”, “urea 1 pack order kar do”)

2. Conﬁrmation step: After recognizing intent, app reads back: “Urea 50 kg — 1 pack — kya order confirm karein?” — user says “haan” or taps “confirm”.

Pitch deck bullets

Problem: farmers can’t type; need fast ordering in Hindi.
Solution: voice-first ordering — “Say it, confirm it, get it.”
Key tech: ASR → NLU → Firebase → Order created; human fallback.

How we implement this

using ASR (Automatic Speech Recognition) technology converts spoken language into written text and is used in various industries to increase productivity and efficiency.

In the ASR we also use NLP -:

Developers are often unclear about the role of natural language processing (NLP) models in the ASR pipeline. Aside from being applied in language models, NLP is also used to augment generated transcripts with punctuation and capitalization at the end of the ASR pipeline.

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Next-Gen Agri Platform (AI + Blockchain)

End-to-End Product Traceability�Our platform enables complete traceability of agricultural produce using blockchain technology. End consumers can verify the authenticity of “organic” claims by accessing detailed records of farming activities, including input purchases. This includes information on seed varieties, fertilizers (type and dosage), and pesticides used by the farmer.

Accurate Insurance Claims through IOT Data�In adverse weather conditions such as droughts or floods, IoT sensor data captures real-time, geo-tagged farm conditions without the need for manual input. This ensures accurate and tamper-proof data, simplifying and accelerating the crop insurance claim process for both farmers and insurance providers.

AI-Based Production & Market Prediction�By analyzing input purchase data along with land and historical farm data, our platform predicts crop yield and production trends. This enables better demand-supply planning, improves future market linkages, and supports efficient agricultural decision-making.

Farmer Financial Performance Tracking�The platform also tracks farmers’ financial activities over time, including input purchases, production output, and sales. This creates a transparent financial history, helping farmers access credit and financial support while enabling better monitoring of productivity and growth.

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What Sets Us Apart

Sarath Agro Industries' competitive edge stems from its integration of sustainability with advanced technology. This approach not only supports eco-friendly farming but also enhances operational efficiency through a sophisticated online platform, uniquely positioning the company in a market that values environmental care and technological innovation.

Feature	Sarath Agro Industries	AgroStar	BigHaat	Gramik	Dehaat
Wide Range of products	✅	✅	✅	✅	✅
Subscription Services	✅	❌	❌	❌	❌
Eco-Friendly Solutions	✅	✅	✅	❌	✅
AI Technology Platform	✅	❌	❌	❌	❌
Global Market Presence	✅	✅	✅	✅	✅
Output Selling Option	✅	❌	❌	❌	❌
Fertilizers (N,P,K) Availability	✅	❌	❌	❌	❌
Local Market Awareness Technology	✅	❌	❌	❌	❌

#Edge

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Incubation

We have been incubated at the Amity Innovation Centre (AIIC) and at the IIM Lucknow Enterprise Incubation Centre (IIML-EIC).�

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App User Downloads

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The Visionaries

Abhishek Srivastava

Founder

Agriculture professional with an M.Sc. in Agriculture and strong academic grounding from reputed institutions. Began professional journey in 2016 as Proprietor with Agri Junction, gaining hands-on field experience in agricultural services and farmer engagement. Later served as Director at Gramik (2021–2024), contributing to business strategy and operational management. Also brings leadership experience in agri-enterprise development and stakeholder coordination. Currently serving as Founder & CEO of Sarath Agro Industries, driving sustainable and scalable solutions across the agricultural value chain.

Shruti Shrivastava

Co-Founder�Holds an M.Com degree and is an experienced professional with a background in education, administration, and organizational leadership. She is currently serving as Director at Sarath Agro Industries, Lucknow. She has worked with reputed educational institutions, served as Academic Coordinator and Office Administrator at Delhi Public School, Jhansi, and also worked with Insignia Consultancy Solutions(US based Company) as an Intern Coordinator. Her diverse experience supports effective leadership and smooth organizational operations.

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Mentors

Venkatesh

A postgraduate in Agri sciences and MBA from one of the top Indian B schools with over twenty-five years of work experience. His expertise covers agri, rural, consumer products, and international business. �He is currently working as a Consultant and takes keen interest in startups with focus on operational efficiency, fundraising, turn around challenges, and scaling up.

Anand Tripathi

Former Additional Director of Agriculture, Government of Uttar Pradesh, Mr. Tripathi has over three decades of extensive field experience in the planning, execution, and supervision of various government agricultural schemes. His long and hands-on experience has given him deep insights into the persistent challenges of input management and market access faced by the farming community. He has consistently worked towards strengthening agricultural systems and improving outcomes for farmers.

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Fund Utilization-

Technology Development 30%

Research & Development 20%

Training & Development 15%

Operational Costs 15%

Infrastructure Improvement 10%

Compliance & Licensing 10%

Fund raise ask is Rs. 5 Crore

Fund Required

Focus: Focus on advancing technology, product innovation, infrastructure improvement, and operational efficiency to drive sustainable growth.

Fund utilization

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