Tourist destination brand and it’s logo formation

• Plan :
• 1. Brand concept and him/her destination image with dependency .
• 2. Logo types and them to form .
• 3. Destination brand working on the way out approaches .
• 4. Destination slogan importance .
• 5. Aaker and Keller's brand capital models between parity .

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• Tourist destination brand city , country or other of the area to oneself typical identifier It is separated . to stand and more tourists attraction to do help gives .
• This is tourism. marketing main part tourists​​ for of the place attractiveness noticeable impact to show possible .
• Destination branding or place branding - this geographical location from competitors separate to take for his/her to oneself typical to oneself uniqueness determine , create and develop process .

Destination branding targeted brand the basics representative three main factor with is provided : reputation , self - respect uniqueness and perception .

• Reputation - this destination about beliefs or of thoughts sum , it time to pass with build , protect to make , to keep and need when change need .
• Identification authenticity , destination unique trade hot spots , consistency and strong personality with management need .
• Perception mainly intangible from experiences consists of , although material experiences are also important and consumers in mind is subjective .

• Destination brand logo city , place or city such as the address representative This is the goal . brand one part is , that is the goal to oneself typical identifier there are many from elements consists of , including :
• This is often slogan ( slogan ) with will be combined

• I love New York. good I see : New York of the city symbolic motto immediately recognizing is taken and many T-shirts , mugs and on posters illustrated .
• Earth on the face the most happy place: Disneyland motto California's Anaheim since the park opened in the city since brand to oneself of the originality consistent part become arrived .
• Japan . Unlimited discovery : Japan foreign tourism for attractive phrase .
• Belong Anywhere: Airbnb's motto platform human travel experience to create directed reflection will bring .
• Sunshine State: Florida's motto .
• Virginia lovers for : Virginia motto .
• In Vegas what happened will be in Vegas remains : Las Vegas motto .
• Nature by Powered by : Norway motto .
• To your rhythm right comes : Argentina's motto .

• Destination brand logo destination brand personality reflection to represent this is necessary destination style , tone and his voice defining features and features is a collection .
• Aaker model such as brand personality circle brand person determination and to describe help gives .
• Destination brand just logo , color scheme and from the slogan more something .
• This address culture , history , heritage and others' This is also the case for destination marketing strategies . basis and his/her the most is an important marketing tool .

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• Scholars such as P.Wong and K.Teo have identified consumer-based brand value as a key factor in tourism destination the problem of the impact on competitiveness,
• P. Beritelli and S. Leyser The costs of developing a destination brand , They justified it as being less expensive and more effective in promoting it .

• Uzbek scholar XN Abdulazizova discusses in her research the concept of destination branding, national brand development strategy, brand value, and the representation of symbols and individuals representing the national brand .
• NSIbragimov has also conducted research on the importance of tourism logos in the development of tourist destinations, the use of systematic approaches to increasing the competitiveness of destinations, and improving brand value and slogans .

• Carmen Rae Blain in her research in their work destination brand in creation of the area tourist to resources attention focus necessary emphasizing past that is of the area values and advantages descriptive in topics working was released . Exactly this main aspects visit ordered destination other from competitors separate Destination​​ brand working on the way out important was aspects :
• - considered a priority destination internal values (hot priorities);
• - Offer and demand point of view from the point of view offer to be done products consumers wishes with suitable arrival ;
• - customs , traditions and values reflection provider skills create

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• Jerry Henry's to research according to , it " Research-Database" corporate in the USA director is ,
• Silver Dollar City ( Branson, USA) in the example of destination image wider marketing activities in distribution with the brand support importance shows .
• His stating that operations destination brand the most important is part of , because visit ordering tourist seen , heard , smelled or touching everyone thing brand general image support need said thoughts previously pushed

• Henry's research destination brand in creation very useful is considered , because product this service that was because of , operations brand one is part of the tourist destination with was every one connection destination brand reflection necessary is considered said the idea previously pushed

Bukhara of the province tourist logo – Latin letter B with united « Towers To the image of "Big " ,

Kashkadarya of the province tourist logo – three leaf – Amir Temur to the stamp hint ; Namangan region tourist logo – Latin letter N customized flower branch and petal ;

Samarkand region tourist logo – “ Registan ” ensemble , mountains , blue domes and the image of Samarkand bread ;

Surkhandarya of the province tourist logo – Surkhandarya canons and caustic white sun ;

Syrdarya of the province tourist logo – swan and Syrdarya waves image represents ;

Tashkent region tourist logo – green from leaves The letter T consists of and water resources to the full hint doer blue characters with expressed ,

 Tashkent city tourist logo – open in the state gold gate and pure sky The letter T in the form of ;

Khorezm of the province tourist logo – ancient architecture patterns , cotton chanogyi , Amu Darya waves and eyeball to the images main trust focused .

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