Big Data
a Quickstart
Big Data
from idea to service provider
from a Consulting perspective
Edzo Botjes
Business Analyst �BT Consultant @ Sogeti Consulting Services
Vianen 2014 05 13
Titel | Onderwerp | Plaats | Datum |
DATA is the NEW OIL
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Big Data a Start | Sogeti Road | Vianen | 2014 05 13 |
Context of the oil
S = Social
M = Mobile
A = Analytics
C = Cloud
T = Thing
Network Organization
(Management 3.0)
Technology Trends
https://www.flickr.com/photos/jurgenappelo/5201353461/ http://www.es.sogeti.com/PageFiles/88/Presentacion-corporativa-Grupo-Sogeti.pdf http://de.wikipedia.org/wiki/Social_Mobile_Analytics_Cloud
Testing and Quality Assurance
Business Information Management
Infrastructure Transformation
Mobility
Security
Sogeti Focus
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Big Data a Start | Sogeti Road | Vianen | 2014 05 13 |
Context
Network Organization
(Management 3.0)
Technology Trends
Data Age
+
+
Context
of
Big Data
At
Your Client
=
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Big Data a Start | People Consulted | Vianen | 2014 05 13 |
People Consulted (1/2)
Big Data experts
IT
Data Experts
Business
Information
Architects
Big Data experts
Business
Data Experts Information Management
Architects
Business
Big Data experts
VINT
Big Data expert
R20
Desk Research
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Big Data a Start | People Consulted | Vianen | 2013 05 13 |
People Consulted (2/2)
Big Data experts
IT
Data Experts
Business
Information
Architects
Big Data experts
Business
Data Experts Information Management
Architects
Business
Big Data experts
VINT
Big Data expert
R20
Desk Research
The INTERNET
&
Meetups!
:)
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Big Data a Start | Content | Vianen | 2013 05 13 |
What are questions from
the management
Content
What is Big Data �(meaning, definition examples)
Big Data at your client
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Big Data a Start | What are the MT questions | Vianen | 2013 05 13 |
What are the MT questions
• Question 1
- What is Big Data?
• Question 2
- Big Data in current organization?
• Question 3
- What should we do to offer added value � to the company?
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Big Data a Start | What is Big Data? | Vianen | 2013 05 13 |
What is Big Data ?
What is Big Data �(meaning, definition examples)
Big Data at your client
What are questions from
the management
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Why Big Data is a MT subject (2013,2014)
Source: http://www.myforrester.net/big-data-webinar ; http://www.airlineleader.com/pdfs/Airline%20Leader%20Issue%2014.pdf
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Big Data is a MT subject in 2013
Source: https://www.bmelv.de/SharedDocs/Downloads/Verbraucherschutz/Internet-Telekommunikation/SaferInternetDay2013Ksker.pdf?__blob=publicationFile page 14
“Big Data, was ist das?", Dr. Holger Kisker, VP and Research Director Forrester. February 2013
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Classic BI Subject
data VS information
(Big) Data
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
From data to wisdom (a BI Story)
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 6
"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem. et al. June 2012
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Effect of data insight on performance (2012)
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 8
"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem. et al. June 2012
Source: http://cci.uncc.edu/sites/cci.uncc.edu/files/media/pdf_files/MIT-SMR-IBM-Analytics-The-New-Path-to-Value-Fall-2010.pdf page 4
"Analytics: The new path to Value" by IBM and MIT
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Big (Data)
http://www.dailyhoops.nl/wp-content/uploads/cartman.jpg http://www.rottenecards.com/ecards/Rottenecards_90881418_rf74456gnt.png
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
The Attack of the exponentials
Source: http://www.slideshare.net/medriscoll/driscoll-strata-buildingdatastartups25may2011clean slide 4
"Building Data Start-ups: Fast, Big and Focused" by Michael E. Driscoll CTO Metamarkets, May 2011
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
3 V’s that define Big Data (or 4?)
VALUE
Source: http://www.slideshare.net/multiscope/data-pioneers-sander-duivestein-vint-future-of-data slide 9
“The future of data” by Sander Duivestein , June 2012
Definition 1/3
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Big Data definition at Goldman Sachs et al.
BIG DATA
==
Transaction
+
Interaction
+
Observation
Source: http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/
"7 Key Drivers for the Big Data Market" by Shaun Connolly at the Goldman Sachs Cloud Conference May 2012
Definition 2/3
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Big Data Definition by Edzo
BIG DATA
==
Real time data
+
Real time analysis
(graph data)
+
Real time reaction
(feedback loop)
Source: Edzo Botjes
Definition 3/3
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Examples of the 3 V's
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Examples of Size and Source
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Examples of Big Data Analytics
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 18
"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem et al.. June 2012
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Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Examples of Big Data in the real life
Source:http://www.computerworld.com/s/article/9233587/Barack_Obama_39_s_Big_Data_won_the_US_election http://www.infoworld.com/d/big-data/the-real-story-of-how-big-data-analytics-helped-obama-win-212862 http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ http://commons.wikimedia.org/wiki/File:Target_logo.svg http://www.rfgen.com/blog/bid/285148/Tesco-Improves-Supply-Chain-with-Big-Data-Automated-Data-Collection http://www.computerweekly.com/news/2240184482/Tesco-uses-big-data-to-cut-cooling-costs-by-up-to-20m http://img.dooyoo.co.uk/GB_EN/orig/0/7/7/7/3/777389.jpg http://www.computing.co.uk/IMG/120/257120/amazon-box-question-mark-370x229.jpg?1368697646
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Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Big Data at your Client
What is Big Data �(meaning, definition examples)
Big Data at your client
What are questions from
the management
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Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Jump or not to Jump ?
Big Data is concerned with exceptionally large, often widespread bundles of semi structured or unstructured data. In addition, they are often incomplete and not readily accessible.
“Exceptionally large” means the following, measured against the
extreme boundaries of current standard it and relational databases: petabytes of data or more, millions of people or more, billions of records or more, and a complex combination of all these.
With fewer data and greater complexity, you will encounter a serious Big Data challenge, certainly if your tools, knowledge and expertise are not fully up to date. Moreover, if this is the case, you are not prepared for future data developments. Semi-structured or unstructured means that the connections between data elements are not clear, and probabilities will have to be determined.
Further to read:
B. Ten Big Data management challenges: what are your issues?
C. Five requirements for your Big Data project: are you ready?
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 18
"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem et al. June 2012
Are you Big Data ready? Or to big a leap?
“Big”
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Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Starting Tips
• Never, Ever, start without a Business Case � and thus not without a business sponsor.
• Added value of Big Data is combination of
“External” Sources.
Think outside the box, outside your silo.�
• Maturity is key.
- Start with identifying
- then go optimizing, scale to BI, BI++ and
- then to real time added value Big Data
feedback loops
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Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Big data in a existing organizations
CRM
R&D
Social Media
Application
Management
(E-Mail)�Marketing
Sales/Revenue
Accounting
Data
Governance
BI
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Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
----------------------------------
CRM
Internal R&D
Internal BI
Social Media
Application
Management
(E-Mail)�Marketing
Sales/Revenue
Accounting
Data
Virtualization
data driven operations
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Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Information Management / Business Development Role (1/2)
Facilitate
Execute
Source:
http://www.alfredoartist.com/Optimized%20Images/Rodriguez-InSearchOfGold.jpg
http://resources1.news.com.au/images/2011/07/27/1226102/848013-gold-prospecting.jpg
http://www.refinedinvestments.com/wp-content/uploads/2012/10/gold-mining400x282.jpg
http://en.rockscrusher.com/wp-content/uploads/2011/04/gold-mining-plant.jpg
Be a leader
Bring together
Create
innovation environment
Bring
success to production
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Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Information Management / Business Development Role (2/2)
Not the Information Management Role
Information Management Role
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Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Possible Partners
Be Inspired
By Gartner
Magic Quadrant
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Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Example Possible Partners
• Neo4J
- Big Data on your laptop� DIY graph database �
• SAS Visual Analytics
- Big Data on your own hardware� Business controlled self service BI (Big Data)�
• Target Holding
- Big Data Analysts and Big Data provider� partner of RuG, research companies etc. �
• Gooddata & Keboola
- Big Data in the Cloud incl the analysis
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So in a Nutshell ..
Big Data a Start | From Buzz to Business | Vianen | 2013 05 13 |
From Buzz to Business
• Discover your data
- Sogeti Business Intelligence & Analytics �
• Think creative
- Agile, cogs of creativity, Enterprise Agility �
• Partner up!
- Sogeti Partners, Universities, Big Data Partners�
• Start learning by doing
- Start small, iterate, scale up,� Business Model Generation (BMG)
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Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
The Network will win
Network Organization
(Management 3.0)
36
Big Data
from Buzz to Business
Meetup.com
Management 3.0