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Why product quizzes❓��Integrating quiz data ⚙️��How to get it right ✅

Example #1: New Balance Shoe Finder Quiz 👟

Example #2: Cadbury Rugby World Cup Predictor 🍫��Example #3: Vahiné Cake Making Playlist Creator 🎂

Q&A

AGENDA

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Meet our experts

Elsa Heffernan

�Senior Product Manager, ��Typeform

�

Liz Babinski 🇺🇸

�Community Engagement Manager, ��Typeform

Elsa Heffernan 🇺🇸

�Senior Product Manager,, ��Typeform

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Meet our experts

Elsa Heffernan

�Senior Product Manager, ��Typeform

�

TJ Kitson 🇿🇦

�Head of Bespoke, ��Blue Robot

Olivia Look 🇺🇸

�Zapier Solution Partner, ��The Automated Agency

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What are product recommendation quizzes?

How to use quizzes to drive conversions

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Fun, interactive way to offer personalized product suggestions�
You ask questions, they answer them to match with tailored recommendations�
You hand pick the product – they get a better experience

What are product recommendation quizzes?

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Why use them?

How to use quizzes to drive conversions

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Benefits

Enhance the customer experience – make shopping easier and more enjoyable for the customer�
Maximize ROI – increase the effectiveness of every marketing dollar�
Zero-party data advantage – collect valuable insights directly to personalise the shopping experience

Why use quizzes?

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Why should you care about product recommendation quizzes?

78%

shoppers more likely to become repeat buyers if you personalize their interactions*

80%

consumers recommend a brand or pay more for their product if their experience has been personalized**

~5x

higher lead capture rate for quizzes compared to traditional forms

�* Source: McKinsey's Next in Personalization Report�** Source: McKinsey

*** Source: Outgrow

Why use quizzes?

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Zero-Party Data is information that customers intentionally share with brands, such as their preferences, needs, and purchase intentions.

This data is provided directly by the consumer, making it highly accurate and privacy-friendly.

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Reliable

Data

Zero-party data from quizzes is the most valuable data as it comes directly from the audience, with their consent

The Future of Data

This data is critical as third-party cookies continue to phase out, making it essential for future-proofing marketing strategies

Valuable

Engagement

Leads to long-term interaction and higher conversion rates

(Digital Marketing Institute)

(Salesfire)

Using zero-party data allows brands to build trust and personalise user experiences

Establishes Trust

Why use quizzes?

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Why use quizzes?

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Integrating your quiz data

How to use quizzes to drive conversions

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Action on your data quickly with automated workflows�
Streamline processes across teams - so no information slips through the cracks�
Create a seamless experience for your customer (and your team)

Integrating your quiz data

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Integrating your quiz data with Zapier

Step 1: Consider what you need data for

Step 2: Collect your data via Typeform

Step 3: Act on that data by creating workflows via the Typeform + Zapier integration

💡93% of Zapier customers say automation has helped scale their business.

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Making quiz data work for you

Zapier can help you send form data anywhere it needs to go.

Trigger from new form submission

Paths by Zapier

Summarize form data

Send to Sales Manager

Add Sales Data

Add Marketing Data

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How to get

it right

How to use quizzes to drive conversions

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How to get it right – 3 pillars

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Design

The how…

Market

The who…

The why...

Strategy

The why…

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Example #1 – Product Recommendation Quiz

How to use quizzes to drive conversions

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How to get it right – Strategy

Strategy

Trends – pick up on social trends & ride the wave�

Adaptation – marketing has no defined one recipe of success

Longevity – no one quiz will solve all your conversion needs

Experimentation – understand the outcomes from your history

Synonymous – make quizzes part of your strategy religiously

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Product recommendation quiz

Use case: "Find your running shoe quiz"

Client: New Balance

Winning Elements:

Trends - trend in active wear & a fit lifestyle�
Adaptation - finding ways to understand the new market�
Experimentation - feedback from the everyday user and not just professional

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Multiple Choice

Outcome Quiz

Redirect

Send to Shopify

Product recommendation quiz – features

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Multiple Choice

Outcome Quiz

Redirect

Send to Shopify

Product recommendation quiz – features

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Multiple Choice

Outcome Quiz

Redirect

Send to Shopify

Product recommendation quiz – features

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Multiple Choice

Outcome Quiz

Redirect

Send to Shopify

Product recommendation quiz – features

Finally, we’re actually developing a native Shopify integration which sends your customer’s responses to an order in your Shopify account. If this looks like a brand new feature to you Typeform customers, that’s because we literally just finished it up. We’ve asked our customers for new integration ideas and this is the first one we’ve built in collaboration with our friends at Alloy. As you can see here, the user is creating a simple test form and sending the order directly to his Shopify account. Just want to mention that you’re seeing our builder here in Spanish. All of Typeform’s builder is available in English and Spanish. As you know, there are integrations beyond what appears in our connect panel so I’m going to pass it back to Olivia to tell you more about Zapier!

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Product recommendation quiz – Zapier workflow

Use Zapier to analyze quiz data with AI

Add tags based on responses OR
AI can select from preset list of tags
Add tags in CRM
Trigger CRM automations

Select relevant tags

Trigger from new form

submission

Add or update contact

Add to Customer Journey

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Example #2 – Predictor Quiz

How to use quizzes to drive conversions

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How to get it right – Design

Design

Brand UI - don’t get caught on replicating your brand’s website, quizzes need to be unique & engaging��

Journey length – the longer the quiz, the higher the drop off

Change the scenery – use logic to change product images

Keywords – text heavy content loses interest

Personalization – audiences feel more connection with your brand with two-way communication

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Predictor quiz

Use case: RWC ’23 Predictor

Client: Cadbury

Performance:

79% completion rate
53s average completion time
87% entries from returning users

Winning Elements:

Brand UI - maintains the look and feel without over branding�
Journey Length - live updates per round reduces questions�
Keywords - pictures choices help break the wall of text

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Brand kit

Picture Choice

Redirect

Results

Predictor quiz – features

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Brand kit

Picture Choice

Redirect

Results

Predictor quiz – features

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Brand kit

Picture Choice

Redirect

Results

Predictor quiz – features

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Brand kit

Picture Choice

Redirect

Results

Predictor quiz – features

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Predictor quiz – Zapier workflows

Use Zapier for deeper insights

Social listening
Data tracking
Automated reports

Send report

Add to Google Sheet

New #TASTETHEACTION post

Every Monday

Summarize Google Sheet data

Social Listening

Automated Reporting

Get previous week’s data

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Example #3 – Playlist generator

How to use quizzes to drive conversions

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How to get it right – Market

Market

Omni-channel reach – find your market channels & leverage them��

Segmentation – pitch to the right audience

Incentivisation – tap into the psychology of short term rewards with your audience

Ad formats – use the right format for your outcome

Analyse – test your content, no one is always right the first time

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Playlist generator

Use case: Baking Playlist Creator

Client: Vahiné

Performance:

71% completion rate
137% above KPI for unique playlists
35s average time for completion

Winning Elements:

Omni-channel - multiple channels tapped into �
Segmentation - understanding who the market is�
Incentivization - unique playlist and recipe as an instant reward

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How to get it right – Market

Paid Media

Display Ads - Visibility�
Influencer - Trust�
OOH - Exposure�
Video - Awareness�
Search - Intent

Owned Media

Socials - Community�
App - Convenience�
Packaging - Branding�
Email - Loyalty�
Website - Research

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Variables

AI translation

Zapier AI

Playlist generator – features

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Variables

AI translation

Zapier AI

Playlist generator – features

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Variables

AI translation

Zapier AI

Playlist generator – features

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Playlist generator – Zapier workflow

Use Zapier to

Catch form submission data
Get Spotify data
Send an email

Instantly!

Send recipe & playlist

Get recommended songs

Trigger from new form

submission

Create playlist

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Takeaways

How to use quizzes to drive conversions

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Takeaways

TJ

Audience interaction is no longer an expectation but rather a transaction…

Olivia

Zapier can unlock the full potential of your Typeform data - for customers and your internal team.

Elsa

We listen to feedback from our customers to create the best experience possible. Features like enrichment, brand kit, and integrations came from customers like you.

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Any Questions?

How to use quizzes to drive conversions

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Get in touch

Get the recording

Share your feedback

Download the playbook

Next steps

��

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Get in touch

Get the recording

Share your feedback

Download the playbook

Next steps

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Get in touch

Get the recording

Share your feedback

Download the playbook

Next steps

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Get in touch

Get the recording

Share your feedback

Download the playbook

Next steps

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Thanks for joining

How to use quizzes to drive conversions