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HeyOkay�Research Review

w/ Monika, Lilly, LiLi & Julie

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Agenda

Research Rundown

Survey Data

Hypotheses Rundown

Recommendations

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Research Rundown

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Project Definition

How can HeyOkay’s “community café” concept be improved to better appeal to potential customers?

Sub-QuestionsIs the current pricing for the varying menu items attractive to potential customers?

Is HeyOkay’s target group/concept of lonely people really reflected in their potential customers?�

How could HeyOkay better promote repeat visits and new customers?

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Our Target Group…

�Why 20-50?��

Two Reasons:

  • Mystery Shopper Visits

  • Expansion to other student cities

��

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Release of the Survey

Posted November 24th, 2021�Monika’s personal network�(~300 contacts) ��Info fra borger til borger i Esbjerg by �(36k members)��Total International Spouse Esbjerg �(62 members)

�Closed on November 29th, 2021 �

123 clicks, 90 respondents, ~54 totally completing survey.

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Survey Data

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Age & Gender Graphs

Vs. 50-50 split in Esbjerg

Despite more 20-25, respondants Data is Representative of Esbjerg Population Age

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Most Important Factors

For 48% survey respondents and 4 out of 5 interviewed…

The most important factor when choosing a place to eat: Menu Selection

The most important factor for places they enjoy eating at? Atmosphere

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81% Yes 19% No

Do you have other people you can go to new places with regularly?

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“I prefer to go out to places with other people”

“I often feel lonely”

“I have difficulty meeting new people”

Agree/Disagree Questions - Social Factors

(Interviewees: 4/5 didn’t want to)

(Supported by each Interviewee)

(A sensitive topic)

59 Peoples’ Agree/Disagree % to…

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Respondents Rated the Price of 7 Items

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How Respondents found out about cafes �(& HeyOkay)

When able to select multiple options:

  1. Word of Mouth�
  2. By chance walking around�
  3. Social Media

*Note: Of the 7 that had been to HeyOkay: 3 Word of mouth and 2 by chance, walking around, which follows the trend.

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Hypotheses�Rundown

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�How often a customer goes out to eat affects how much they budget/spend on a visit to a café.

No Relationship

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The budget amount the respondents are willing to spend and their degree of satisfaction of prices offered at HeyOkay.

No Relationship… except-

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Age effects the degree of satisfaction with the items on the menu offered at HeyOkay.

No Relationship

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Age of the customer affects their social situation.

No Relationship

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What did we recommend?

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Improve the atmosphere�

Consider change in prices��Walk away from “loneliness” concept

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Reward Word of Mouth�

Promote, promote, promote

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Thank you! �Any Questions?