HeyOkay�Research Review
w/ Monika, Lilly, LiLi & Julie
Agenda
Research Rundown
Project Definition
�How can HeyOkay’s “community café” concept be improved to better appeal to potential customers?
��Sub-Questions��Is the current pricing for the varying menu items attractive to potential customers?�
Is HeyOkay’s target group/concept of lonely people really reflected in their potential customers?�
How could HeyOkay better promote repeat visits and new customers?
�
Our Target Group…
�Why 20-50?��
Two Reasons:�
��
Release of the Survey
Posted November 24th, 2021��Monika’s personal network�(~300 contacts) ��Info fra borger til borger i Esbjerg by �(36k members)��Total International Spouse Esbjerg �(62 members)
�Closed on November 29th, 2021 �
123 clicks, 90 respondents, ~54 totally completing survey.
Survey Data
Age & Gender Graphs
Vs. 50-50 split in Esbjerg
Despite more 20-25, respondants Data is Representative of Esbjerg Population Age
Most Important Factors
�
For 48% survey respondents and 4 out of 5 interviewed…
The most important factor when choosing a place to eat: Menu Selection
�The most important factor for places they enjoy eating at? Atmosphere
81% Yes 19% No
Do you have other people you can go to new places with regularly?
“I prefer to go out to places with other people”
“I often feel lonely”
“I have difficulty meeting new people”
Agree/Disagree Questions - Social Factors
(Interviewees: 4/5 didn’t want to)
(Supported by each Interviewee)
(A sensitive topic)
59 Peoples’ Agree/Disagree % to…
Respondents Rated the Price of 7 Items
How Respondents found out about cafes �(& HeyOkay)
When able to select multiple options:
*Note: Of the 7 that had been to HeyOkay: 3 Word of mouth and 2 by chance, walking around, which follows the trend.
Hypotheses�Rundown
�How often a customer goes out to eat affects how much they budget/spend on a visit to a café.
No Relationship
The budget amount the respondents are willing to spend and their degree of satisfaction of prices offered at HeyOkay.
No Relationship… except-
Age effects the degree of satisfaction with the items on the menu offered at HeyOkay.
No Relationship
Age of the customer affects their social situation.
No Relationship
What did we recommend?
Improve the atmosphere�
Consider change in prices��Walk away from “loneliness” concept
Reward Word of Mouth�
Promote, promote, promote
Thank you! �Any Questions?