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Design Principles

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Some (!) Design principles

  • Hierarchy
  • Negative Space
  • White Space
  • Rule of Thirds
  • Contrast
  • Balance
  • Rhythm

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Hierarchy

Order of ‘Dominance’

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Negative space

The shape that isn’t

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White space

Room to breathe

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Margins

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Looking space

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Looking space

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Looking space

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Rule of thirds

Or the Golden Ratio simplified

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The Golden Ratio

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Rule of Thirds and a Design Grid

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Contrast

The art of standing out

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Readability

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Balance

A sense of gravity

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Weight

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Rhythm

And breaking it

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:-D