Social Creative Extension

​

Introduction

Proprietary & Confidential

Social Creative Extension

2

Repurpose any social creative to run at scale on the open web in display and video formats

Visit socialdisplay.info to see examples

Social Creative Extension

Benefits

Proprietary & Confidential

Addressable activation

4

Reach audiences across more channels

• Extend reach beyond the walled gardens
• Activate audience data to reach customers

72%

Time spent online outside of social media

The majority of time spent online is outside of social media platforms, giving more opportunities to connect with people

How people spend their time online

Social Creative Extension

Increase viewability

5

Feed fatigue is real

• User scroll speed has accelerated in social feeds
• Audiences are more engaged with web content

3.1x

Increase in viewability

Clients have reported viewability of 67% and in-view attention time of 9 seconds, over 3x higher than social feeds when using Social Creative Extension on the web

Social Creative Extension

Brand safety and trust

6

Trusted measurement

• Manage and control brand safety
• 3rd-party measurement and verification support

3.3 billion

Content pieces removed from social in 2020

80% of content removed was either spam, explicit content or hate speech, with Facebook alone needing 35,000 people to try to monitor its platform for harmful content

Social Creative Extension

Lower production costs

7

Build once, run everywhere

• No new production costs or approvals needed
• Avoid delays when display creative is not ready

47%

Decrease in creative production costs

Clients have reported from repurposing social creative for the web compared with building new web creative

Social Creative Extension

Case Studies

Proprietary & Confidential

Brand awareness

9

Global cruise line brand increased brand awareness significantly when compared to the same creative running in social media feeds, and compared to standard display creative.

​

​

45%

Increase in brand awareness relative to paid social

34%

Increased in website visits compared to standard display

Social Creative Extension

Increased viewability

10

A global hot sauce brand saw 12 seconds of average attention time compared to only 4 seconds for the same creatives running on social feeds. The average viewability on the open web was 77% compared to only 25% on social feeds.

3.1x

Increase in viewability vs Facebook

3.0x

Increase in attention time vs Facebook

Social Creative Extension

Better cost-per-click

11

Major global rideshare and food delivery brand was able to reduce the cost-per-click compared with both standard display and paid social by using social creative in display inventory on the web.

$1.53

Average cost-per-click

68%

Average viewability

Social Creative Extension

Frictionless creative

12

Global energy brand activated 115 unique creatives in less than 6 months. The ease to repurpose existing social creatives resulted in a reduction in production costs and an increase in creative diversity for the web, which further improved web creative performance.

115

Unique creatives repurposed in 6 months

150m

Increased ad volume beyond social media

Social Creative Extension

Resources

Proprietary & Confidential

Campaign Showcase

14

Campaign showcase of hundreds of Matterkind client campaigns in every vertical

​

kinesso.works

Social Creative Extension

Formats

15

Examples of all supported creative formats

​

socialdisplay.info

Social Creative Extension

Instant Mockup

16

Instructions

1. Copy the web URL for any Facebook, Instagram or Twitter post, like this one: instagram.com/p/CO5dmxCpS7-/
2. Open kinesso.live in your browser and paste the social URL
3. Take a deep breath, and click View Demo once it is ready

Generate a mockup in under 30 seconds

​

kinesso.live

Social Creative Extension

Thank You

Proprietary & Confidential