#6 Communications & Continuity of Authority
Business Continuity Planning
#6 Communications & Continuity of Authority
Identify your audiences and build messages for each that are ready to quickly disseminate on multiple platforms. Customers, employees, and vendors all need to hear from you quickly and accurately. Creating a chain of command with continuity of authority maintains leadership during any disruption.
A communication plan consists of 7 parts:
A Word of Caution
Fact or Rumor
Believe it is a rumor if it is a:
Rumors can perpetuate through:
Beware of confirmation bias
Crisis Communication Plan
Identify Your Audiences�
How does this affect them?
Key Contacts
Contact Information
Customers
Suppliers
Management
Government Officials & Regulators
Employees, Victims & their Families
The Community
News Media
Pre-script Your Messages�
Needs of each Audience
Needs of each Audience
Needs of each Audience
Needs of each Audience
Pre-script Your Messages�
Allay concerns – emerge intact
Be Empathetic
Online communication may not always convey a persons intended tone.
Be aware of how a recipient might interpret an electronic message.
Manage your strategy�
Communication Strategies
Communicating with a distributed workforce
Contact and Information Center
A Communication Hub
The Contact Center
The Information Center
Crisis Communications Team
Communications List
Communications Resources
Available at primary and alternate site
Calling Tree
Notification for Effective Response
Continuity of Authority
Orders of Succession
Orders of Succession Cont.
Establish a Succession Program
Succession Development Best Practices
Identify Succession Plan Triggers
Determine Roles for Succession Using Essential Functions �
Succession Activation Best Practices
Delegation of Authority �
Delegation of Authority Basics �
Delegation of Authority Program Considerations
Summary
7 Parts of a Communication Plan
Best practices
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