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#6 Communications & Continuity of Authority

Business Continuity Planning

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#6 Communications & Continuity of Authority

Identify your audiences and build messages for each that are ready to quickly disseminate on multiple platforms. Customers, employees, and vendors all need to hear from you quickly and accurately. Creating a chain of command with continuity of authority maintains leadership during any disruption.

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A communication plan consists of 7 parts:

  1. Knowing your supplier, vendor, employee, and other contacts
  2. Knowing yours and their procedures if there is a crisis or emergency
  3. Having different ways to communicate with each recipient
  4. Knowing what your employees need to know and when
  5. Knowing what your customers and the public need to know, and when
  6. Having multiple avenues of communication to deliver your message
  7. Knowing what your message will be and when you should communicate it.

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A Word of Caution

  • Never believe and never spread rumors!

  • How to tell fact from rumor?

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Fact or Rumor

Believe it is a rumor if it is a:

    • Text message
    • Forwarded message
    • Audio message
    • Picture (people can edit)
    • Video message (people can edit)

Rumors can perpetuate through:

  • Family members
  • Co-Workers
  • Social Media
  • Internet
  • & even commonly reputable organizations

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Beware of confirmation bias

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Crisis Communication Plan

  • Understand Your Audience
  • Script Your Messages
  • Create a Contact & Information Center

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Identify Your Audiences�

How does this affect them?

    • Customers
    • Employees and families
    • Company management
    • Investors
    • Distributors and suppliers
    • News media
    • Government officials and regulators
    • The community

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Key Contacts

  • Accountant
  • Administration
  • Attorney
  • Bank
  • Billing/Invoicing Service
  • Building Manager
  • Building Owner
  • Building Security
  • Electric Company
  • Emergency Management Agency
  • Fire Department
  • Gas/Heat Company
  • Hazardous Material
  • Insurance Agent/Broker
  • Insurance Claims
  • Key Customers/Clients
  • Local News
  • Local Radio
  • Local TV Station
  • Mental Health/Social
  • Police Department
  • Public Works Department
  • Payroll Processing
  • Small Business Administration (SBA)
  • Telephone Company
  • Other?

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Contact Information

  • Compiled
  • Accessible
  • Updated regularly
  • Secured
  • Remote access
  • Hard copies at alternate location

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Customers

  • Top priority
    • Keep informed
  • Redirect calls to secondary center
  • Voice message indicating temporary problem
  • Staff normally assigned to work with customers are best to use.

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Suppliers

  • Procedure for contacting when and how

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Management

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Government Officials & Regulators

  • Know the regulations and the triggers
  • Senior manager assigned to speak to officials.

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Employees, Victims & their Families

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The Community

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News Media

  • Authorized spokespersons
  • Talking points
  • Press releases

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Pre-script Your Messages�

  • Use info from risk assessment
  • Scenarios based on impacts not on disaster type

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Needs of each Audience

  • Customer –
    • “When will I receive my order?”
    • “What will you give me to compensate for the delay?”

  • Employee –
    • “When should I report to work?”
    • “Will I have a job?”
    • “Will I get paid during the shutdown or can I collect unemployment?”
    • “What happened to my co-worker?”
    • “What are you going to do to address my safety?”
    • “Is it safe to go back to work?”

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Needs of each Audience

  • Government Regulator –
    • “When did it happen?”
    • “What happened (details about the incident)?”
    • “What are the impacts (injuries, deaths, environmental contamination, safety of consumers, etc.)?”

  • Elected Official –
    • “What is the impact on the community (hazards and economy)?”
    • “How many employees will be affected?”
    • “When will you be back up and running?”

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Needs of each Audience

  • Suppliers –
    • “When should we resume deliveries and where should we ship to?”

  • Management –
    • “What happened?”
    • “When did it happen?”
    • “Was anyone injured?”
    • “How bad is the property damage?”
    • “How long do you think production will be down?”

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Needs of each Audience

  • Neighbors in the Community –
    • “How can I be sure it’s safe to go outside?”
    • “What are you going to do to prevent this from happening again?”
    • “How do I get paid for the loss I incurred?”

  • News Media –
    • “What happened?”
    • “Who was injured?”
    • “What is the estimated loss?”
    • “What caused the incident?”
    • “What are you going to do to prevent it from happening again?”
    • “Who is responsible?”

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Pre-script Your Messages�

Allay concerns – emerge intact

    • Pre-script messages as templates
    • Approve in advance
    • Make accessible after disaster
    • Designate & train multiple spokespersons
    • Use multiple mediums
    • Be consistent with all audiences
    • Be transparent
    • Update as possible – as needed

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Be Empathetic

Online communication may not always convey a persons intended tone.

Be aware of how a recipient might interpret an electronic message.

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Manage your strategy�

  • Management develops strategy
  • Crisis Communication Team implements strategy
  • Emerge with reputation intact

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Communication Strategies

  • Establish a schedule
  • Set expectations
  • Determine a cadence that all can stay in step with.
  • Use software to track and send updates

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Communicating with a distributed workforce

  • Check in on team members,
  • Conduct virtual meetings,
  • Publicly acknowledge employees efforts,
  • Make sure team maintains internet connection and power.
  • Consider how a major weather event could impact work-from-home employees.
  • Consider investing in products for critical employees to stay online and powered up.

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Contact and Information Center

A Communication Hub

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The Contact Center

  • Fields inquiries:
    • Customers
    • Suppliers
    • News…

  • Equipped and Staffed
  • Scripts & FAQ doc

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The Information Center

    • Push info out
      • Website
      • Call center
      • Bulletin boards
      • Social media
      • Mass text
      • etc

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Crisis Communications Team

  • Gathers information about the incident
  • Monitors questions posed to contact center
  • Monitor social media and news media
  • Inform management about issues
  • Generate messages with input from management
  • Disseminate approved info

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Communications List

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Communications Resources

Available at primary and alternate site

    • Dedicated phone lines
    • Calling tree networks (internal)
    • Recorded phone messages
    • Email lists based on audience
    • Fax machine – for in and outbound
    • Websites
    • Text messaging
    • Social media
    • Digital billboards
    • Satellite phones
    • Ham radio – local two-way radio

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Calling Tree

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How often will you test your systems?

Annual Training and Events Schedule template

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Notification for Effective Response

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Continuity of Authority

    • Orders of Succession
    • Delegation of Authority

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Orders of Succession

  • Process of identifying and developing leadership personnel
  • Should be designed to ensure continuation of essential functions
  • Enables an orderly, predefined transition
  • Should run at least three positions deep

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Orders of Succession Cont.

  • Three deep for each essential function and critical operation
  • List successors in order
  • Include devolution counterparts
  • Include geographically dispersed individuals
  • Described by position titles
  • Reviewed by legal department
  • Is an essential record

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Establish a Succession Program

  1. Establish succession development best practices
  2. Identify succession triggers
  3. Determine roles for succession
  4. Follow activation best practices

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Succession Development Best Practices

  • Designate an acting head of the organization
  • Establish geographic dispersion
  • Consider candidates outside the potential impact area
  • Include all key leadership positions
  • Describe orders by title or position

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Identify Succession Plan Triggers

  • Identify loss of communications
  • Discover serious injury, incapacitation, or death
  • Receive notice of mental incapacity of a key leader
  • Receive notice of an incarceration or a promotion/ termination/resignation

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Determine Roles for Succession Using Essential Functions �

  • Responsible for one or more essential functions
  • Develops and implements budgets
  • Develops and implements policies and standards
  • Develops information for public dissemination
  • Purchases equipment and improves the facility
  • Hires, promotes, and terminates staff
  • Coordinates operational response and allocates resources
  • Establishes the rules and procedures to follow when facing succession issues

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Succession Activation Best Practices

  • Determine the channels of notification
  • Determine limitations to granted authority: Conditions, exhausted communication methods, time missing
  • Include orders of succession in vital records
  • Establish an emergency personnel roster
  • Train successors on responsibilities

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Delegation of Authority �

  • Pre-delegates authority
  • Specifies what a role has the authority to do during a crisis event
  • Ensures legal authority to carry out essential functions

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Delegation of Authority Basics �

  • Takes effect upon channel failure or trigger event, and terminates when channels are reestablished or conditions are met
  • Does not require a succession event
  • Is a routine part of daily operations
  • Runs at least three positions deep and geographically dispersed
  • Documents the legal authority to make decisions

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Delegation of Authority Program Considerations

  • Ensure that essential functions are performed
  • Set the limits of authority
  • Communicate the limits of authority
  • Define circumstances delegation of authority takes effect or is terminated
  • Train anyone expected to assume authority

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Summary

7 Parts of a Communication Plan

  1. Knowing your contacts
  2. Knowing yours and their procedures
  3. Having different ways to communicate
  4. Knowing what your employees need
  5. Knowing what your customers need
  6. Having multiple avenues of communication
  7. Knowing what your message will be and when you should communicate it.

Best practices

  • Pre-scripting messages
  • Designating authorised persons
  • Use multiple systems
  • Test the plans
  • Establish a Contact and Information Center
  • Create a Crisis Communications Team
  • Establish a Successions Program
  • Establish a Delegations of Authority Program

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Be Ready Business Toolkit

BeReadyUtah.gov

bit.ly/brbtoolkit

Google Drive Folder

  • Business Continuity Planning Toolkit
  • PSPC Toolkit
  • And more

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Be Ready Business Board on Be Ready Utah Pinterest

Subscribe to receive private sector preparedness related emails

bit.ly/brbemails

Connect with the Be Ready Business Conversation

Be Ready Business Playlist on the Be Ready Utah Channel

Follow

#BeReadyBusiness

@BeReadyUtah

Calendar of private sector preparedness related events

bit.ly/brbcalendar

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Be Ready Business Recognition Program

Find Criteria on BeReadyUtah.gov

Recognition on the Be Ready Utah website and social media.