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PORTFOLIO PROJECT

SEARCH ENGINE OPTIMIZATION STRATEGY FOR ORGANIC INDIA

Presented By- Ankita kar

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CONTENT

Organic India is one of the fastest-growing organic product

companies in India and it manufactures food and personal care

Product.

Things we will cover in this Portfolio

On page , Off page and Technical SEO

SEO Issues

Internal Linking

Email Outrech

Backlink

For the mentioned brand

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ON PAGE SEO

Particulars

Remarks

Content Elements( High quality page content , Trust & credibility , FAQs , CTA and USP)

Active

Title , Meta , Header tag

Active

Internal Linking

Active

Image Alt text

Active

Site architecture element( URL structure, Mobile friendly )

Active

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TECHNICAL SEO ANALYSIS

Particulars

Remarks

Site Structure

Hierarchical Structure

SSL certificate

yes

Conanical Tags

<link rel="canonical" href="https://organicindiausa.com/blog/tulsi-tea-benefits/" />

Status code

200(ok)

Page response time

0.42 seconds

Mobile Friendliness

yes

Readability

Fairly Hard

Robot txt

Active

Hireflag

Not Active

Breadcrumb navigation

Active

Schema Mark up

Issue » Schema tag missing

Page Size

110.52 KB

Indexibility

Indexable

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OFF PAGE SEO

Particulars

Remarks

Total number of Backlink

44.9 k

Link Building

Active

Guest Posting

Absent

Local Listing

Absent

Review

Active

Social Media

Active

Podcast

Not Active

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SEO ISSUES

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Name of the Issue

Issue Type

Issue Details

How to Fix

Internal URL with a client side error

ISSUE-1

High

Internal URLs with a client-side error. This indicates a problem occurred with the URL request and can include responses such as 400 bad request, 403 Forbidden, 404 Page Not Found, 410 Removed, 429 Too Many Requests and more. A 404 'Page Not Found' is the most common, and often referred to as a broken link. View URLs that link to errors using the lower 'inlinks' tab and export them in bulk via 'Bulk Export > Response Codes > Internal > Client Error (4xx) inlinks'.

All links on a website should ideally resolve to 200 'OK' URLs. Errors such as a 404 or 410 should be updated to their correct locations, removed and redirected where appropriate. A 403 forbidden error occurs when a web server denies access to the SEO Spider's request and can often be resolved by switching the user-agent to Chrome via 'Config > User-Agent' and crawling again.

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Name of the Issue

Issue Type

Issue details

How to fix

H1 Missing

ISSUE - 2

medium

Pages which have a missing <h1>, the content is empty or has a whitespace. The <h1> should describe the main title and purpose of the page and are considered to be one of the stronger on-page ranking signals.

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Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.

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Name of the Issue

Issue Type

Issue Details

How to Fix

Missing ALT text

ISSUE- 3

Low

Images that have an alt attribute, but are missing alt text. Click the address of the image and then the 'Image Details' tab in the lower window pane to view which pages have the image on them, and are missing alt text. Images should have descriptive alternative text about its purpose, which helps the blind and visually impaired, and the search engines understand it and its relevance to the web page.

Include descriptive alt text for images to help users and the search engines understand them better. Where possible, decorative images should be provided using CSS background images or alternatively a null (empty) alt text should be provided (alt="") so that they can be ignored by assistive technologies, such as screen readers.

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OVERALL SEO ISSUES OF THE WEBSITE

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OVERALL SEO ISSUES SOLUTION

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SEO ISSUE

ISSUE TYPE

HOW TO FIX

Guest Posting absent

medium

Reach out to relevent website for guest posting

Anchor texts used more than once

Medium

Have to make sure that no 2 links are added on a single anchor text

High number of external outlinks

Low

Reviewing external outlinks to ensure that they are credible, trusted and relevent websites that are useful to users.

Meta description is small and doesn’t have infuse keywords

medium

Have to prepare a meta description between 70-160 characters with infuse keywords.

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INTERNAL LINKING

ANCHOR TEST

LINKS

7 BEST EXPECTORANT HERBS FOR RESPORATORY WELLNESS

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https://organicindiausa.com/blog/expectorant-herbs/

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EASY NON-DIARY CINNAMON ASHWAGANDHA LATTE

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https://organicindiausa.com/blog/ashwagandha-latte/

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BEST BROCOLLIEE DETOX SOUP WITH HERBS AND SPICES

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https://organicindiausa.com/blog/broccoli-detox-soup/

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E-MAIL OUTRECH 1

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E-MAIL OUTRECH-2

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BACKLINK� https://www.quora.com/profile/Ankita-Kar-105/Do-you-know-Social-Media-Marketing-is-one-of-the-most-demanded-rank-within-20-in-Linked-in-Not-only-that-social-me �

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Backlink in Comment section

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