PORTFOLIO PROJECT
SEARCH ENGINE OPTIMIZATION STRATEGY FOR ORGANIC INDIA
Presented By- Ankita kar
CONTENT
Organic India is one of the fastest-growing organic product
companies in India and it manufactures food and personal care
Product.
Things we will cover in this Portfolio
On page , Off page and Technical SEO
SEO Issues
Internal Linking
Email Outrech
Backlink
For the mentioned brand
ON PAGE SEO
Particulars | Remarks |
Content Elements( High quality page content , Trust & credibility , FAQs , CTA and USP) | Active |
Title , Meta , Header tag | Active |
Internal Linking | Active |
Image Alt text | Active |
Site architecture element( URL structure, Mobile friendly ) | Active |
TECHNICAL SEO ANALYSIS
Particulars | Remarks |
Site Structure | Hierarchical Structure |
SSL certificate | yes |
Conanical Tags | <link rel="canonical" href="https://organicindiausa.com/blog/tulsi-tea-benefits/" /> |
Status code | 200(ok) |
Page response time | 0.42 seconds |
Mobile Friendliness | yes |
Readability | Fairly Hard |
Robot txt | Active |
Hireflag | Not Active |
Breadcrumb navigation | Active |
Schema Mark up | Issue » Schema tag missing |
Page Size | 110.52 KB |
Indexibility | Indexable |
OFF PAGE SEO
Particulars | Remarks |
Total number of Backlink | 44.9 k |
Link Building | Active |
Guest Posting | Absent |
Local Listing | Absent |
Review | Active |
Social Media | Active |
Podcast | Not Active |
SEO ISSUES
Name of the Issue | Issue Type | Issue Details | How to Fix |
Internal URL with a client side error ISSUE-1 | High | Internal URLs with a client-side error. This indicates a problem occurred with the URL request and can include responses such as 400 bad request, 403 Forbidden, 404 Page Not Found, 410 Removed, 429 Too Many Requests and more. A 404 'Page Not Found' is the most common, and often referred to as a broken link. View URLs that link to errors using the lower 'inlinks' tab and export them in bulk via 'Bulk Export > Response Codes > Internal > Client Error (4xx) inlinks'. | All links on a website should ideally resolve to 200 'OK' URLs. Errors such as a 404 or 410 should be updated to their correct locations, removed and redirected where appropriate. A 403 forbidden error occurs when a web server denies access to the SEO Spider's request and can often be resolved by switching the user-agent to Chrome via 'Config > User-Agent' and crawling again. |
Name of the Issue | Issue Type | Issue details | How to fix |
H1 Missing ISSUE - 2 | medium | Pages which have a missing <h1>, the content is empty or has a whitespace. The <h1> should describe the main title and purpose of the page and are considered to be one of the stronger on-page ranking signals. | Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries. |
Name of the Issue | Issue Type | Issue Details | How to Fix |
Missing ALT text ISSUE- 3 | Low | Images that have an alt attribute, but are missing alt text. Click the address of the image and then the 'Image Details' tab in the lower window pane to view which pages have the image on them, and are missing alt text. Images should have descriptive alternative text about its purpose, which helps the blind and visually impaired, and the search engines understand it and its relevance to the web page. | Include descriptive alt text for images to help users and the search engines understand them better. Where possible, decorative images should be provided using CSS background images or alternatively a null (empty) alt text should be provided (alt="") so that they can be ignored by assistive technologies, such as screen readers. |
OVERALL SEO ISSUES OF THE WEBSITE
OVERALL SEO ISSUES SOLUTION
SEO ISSUE | ISSUE TYPE | HOW TO FIX |
Guest Posting absent | medium | Reach out to relevent website for guest posting |
Anchor texts used more than once | Medium | Have to make sure that no 2 links are added on a single anchor text |
High number of external outlinks | Low | Reviewing external outlinks to ensure that they are credible, trusted and relevent websites that are useful to users. |
Meta description is small and doesn’t have infuse keywords | medium | Have to prepare a meta description between 70-160 characters with infuse keywords. |
INTERNAL LINKING
ANCHOR TEST | LINKS |
7 BEST EXPECTORANT HERBS FOR RESPORATORY WELLNESS | https://organicindiausa.com/blog/expectorant-herbs/ |
EASY NON-DIARY CINNAMON ASHWAGANDHA LATTE | https://organicindiausa.com/blog/ashwagandha-latte/ |
BEST BROCOLLIEE DETOX SOUP WITH HERBS AND SPICES | https://organicindiausa.com/blog/broccoli-detox-soup/ |
E-MAIL OUTRECH 1
E-MAIL OUTRECH-2
BACKLINK� https://www.quora.com/profile/Ankita-Kar-105/Do-you-know-Social-Media-Marketing-is-one-of-the-most-demanded-rank-within-20-in-Linked-in-Not-only-that-social-me �
Backlink in Comment section