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Content�

Introduction

Goals of the Project
Problem Statement

Objectives of the Project
About the Brand

Approach to the Solution
Task 1, 2, and 3
Conclusion and Takeaways

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INTRODUCTION

The Project is all about competitor research of Bumble.and to create

a content calender and content strategy for bumble to increase their

business growth.

A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. Content calendars typically include upcoming pieces, status updates, planned promotional activity, partnerships, and updates to existing content.

Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and mult

Content calendars and strategy serve as the framework for what your business plans to share and promote across all marketing channels. A well thought out and organized social media calendar can help to define your content themes and posting cadences to match each social platform's audience and objective.imedia that are used.

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GOALS OF THE PROJECT

The main goal of this project is to increase the users of Bumble.For that we had to go through certain steps.First we had to do competitor research and then we had to make a content calender and strategy so efficienty and well structured so that it can attract youngstars.The result or performance of the content will show us the direction.

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PROBLEM STATEMENT

Now everyone uses smart phone therefore the access would be so easy for them but some are having safety issue and some are not so extrovert sa therefore they are facing challangesand we have to let the akwardness recover.
In case of Bumble they need to work on more in other than tier 1 city because oftheir mindset.

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OBJECTIVES OF THE PROJECT

To make a perfect competitor research and analyze it.
To create a content calender.
To make some content strategy.
To make some content vizualization.

FOR BUMBLE.

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ABOUT BUMBLE

Bumble is a platform for connection -not just for those looking for their Date mode, but those seeking new friendships on Bumble BFF, or looking for a new business mentor on Bumble Bizz too. Bumble is a great way to find the people in your area that may just bring the energy you’re looking for.
Bumble was designed to challenge outdated heterosexual dating norms. We empower women to make the first move by giving them the ability to control the conversation.
Beyond women making the first move, Bumble is a platform to empower all users to create safe and healthy connections. We encourage integrity, kindness, equality, confidence, and respect during all stages of any relationship — whether online or offline.

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Task 1 –Competitor research

BUMBLE V/S AISLE
LINK-
https://docs.google.com/spreadsheets/d/1nxsN2U4oJQLSHoh0RWUzSO7vPEQw4Exj-jZfkFfmSH4/edit#gid=50445931

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TASK 2 –CONTENT CALENDER�

CREATING CONTENT CALENDER FOR BUMBLE IN INSTAGRAM AND YOU TUBE.
LINK-
https://docs.google.com/spreadsheets/d/1nxsN2U4oJQLSHoh0RWUzSO7vPEQw4Exj-jZfkFfmSH4/edit#gid=1704580756

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TASK 3 – CONTENT STRATEGY AND VISUALIZATION

Creating a proper content visualization in social networks like Instagram and You Tube.
LINK-
https://docs.google.com/spreadsheets/d/1nxsN2U4oJQLSHoh0RWUzSO7vPEQw4Exj-jZfkFfmSH4/edit#gid=1304832980

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CONCLUSION AND TAKEAWAYS

By doing this project I got a more practical and efficient idea about competitor research ,content calender , strategy and vizualization which will definitely help me in future when I would be in Social Media Marketing fields. The contents should be well structured enough so that it can attarct and create potential customers.And to run an organization we should not only have great content but also a propeer planning and execution for it.