CSBC Boating Safety �Education Activities in Canada

2022

Transport Canada Boating

Safety Contribution Program

How we are helping!

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• Enhancing boater education using innovative and compelling technology
• Teach better preparation, prevention and performance skills
• Increase the adoption rate for these behaviours

Interaction

Tips Videos

Outreach

• Bus Shelters Across Canada
• Social Media
• Newsletters
• Magazines

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Transport Canada Boating Safety Contribution Program

How can we help!!

• Engage and educate a large boater community of interest
• Emphasis on younger Canadians and new boaters
• Providing a mix of better boating tips and boating safety information

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How are we getting

the messages out:

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• National Ad Campaign
• Social Media
• Website
• YouTube

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National Ad Campaigns

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• With Pattison Outdoor
• In 15 communities, for a total of 109 locations
• Scan QR code to play the game and answer 7-8 questions.

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National PSA Campaign

Social Media

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• Safety messages based on the CSBC’s 5 Key Messages
• Boating Q&Eh’s
• I Learned About Boating From That…
• Focusing on telling stories
• Breaking down messages into individual components
• Expanding on information over several posts

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“I Learned About Boating From….

• Sharing of boating stories, learning experiences, tips
• Presented in Blog format on website and shared on Social Media

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Website

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Information segmented into 7 main areas:

Four Key Topic areas

Educational Videos

Downloadable Reference Material

Shareable Social Media Images

Local and Marine Based Weather

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And So Much More….

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Lots of Great Features in the App

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Marinas

New App Features

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• Lifejackets / PFDs

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• Anchors

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• Kids Zone

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• Navigational Aids

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• Navigational Lights

New Features Available NOW!!

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Social Media

National

PSA

Campaign

Weather to Boat Notes

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• Leverage our Boating Safety partners for promotion of the App through….

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• Share our social media posts
• Member Newsletters
• Email blasts

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Download TODAY!!

Shock and Awe

Do these sound familiar…

• I can swim
• I am close to shore
• I can put it on if I need it
• Yadda yadda

Goal was to get boaters into lifejackets

In an accident immersion into cold water, all bets are off

What Cold Water Boot Camp was able to do:

• achieved world wide recognition
• huge buy in from both the SAR community and public
• expanded to include instructor courses
• 5 US states changed lifejacket wear laws
• 1 – 10 – 1 has become quite well known for cold water survival
• Metrics for lifejacket wear have changed

Shock and Awe

• 3 year NIF
• Reduce the incidence and enhance the effectiveness of SAR
• Get more boaters into lifejackets

Research

• Baseline
• Outreach strategies and materials
• Follow up on effectiveness

Outreach and Sharing

• Social media
• Specialty publications
• General media placement
• Public relations
• Sharing with partners and stakeholders

CSBC Boating Safety �Educational Resources

Marketing Materials

Marketing Materials

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Northern Youth

Super’SAR’

Northern Youth SuperSAR

Outreach to school boards, individual schools and communities

• Outline program options available
• Calendar competition

Northern Youth SuperSAR

Creation of educational courses and activities:

• Winter land
• Winter water/ice
• Summer land
• Summer water

Northern Youth SuperSAR

Where we are going next:

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• Continued Outreach for calendar program engagement
• Outreach and promotion of programs

Lifejacket Delivery and Distribution