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Executive Summary
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Connelly Morris
Cuba, NY • connellymorris.com
The Team
Connelly grew up in a small town near Buffalo NY, but she has a love of travel and trying new experiences. She plans on being a lifelong learner. Connelly connects well with people, making her a great team player and Qualitative Researcher. As a designer, she finds passion in discovering user needs, finding creative ways to reimagine systems and services and providing users with tangible outcomes. Her goal for the future is to incorporate sustainable systems into cutting-edge technology, by creating a thoughtful experience that exceeds the user's expectations.
Dane Galbraith
Bethlehem, PA • danegalbraith.com
Dane is a Visual and UX designer from Bethlehem, Pennsylvania. For as long as he can remember, he’s had a passion to build and create new things. Every day, he channels this passion into human-centered design, and develops solutions that make people happy. His background in visual design, the support of his amazing family and friends, and way too much coffee provided the foundation of who he is today. Dane believes that good design improves daily life rather than takes away from it, and his goal is to craft experiences that enhance the world around us.
Sarah Beth Doncals
Pittsburgh, PA • sarahbeth.design
Sarah Beth is a UX /Interaction designer that calls Pittsburgh, PA home. She had a passion to help people with her talents, which lead her to the Savannah College of Art and Design. Sarah has a mix of critical thinking and empathy to make her a successful designer. From designing for political campaigns to truck drivers, she enjoys the challenge of understanding a user that is different than her. Sarah’s never ending curiosity pushes her and her work further.
Gaige Dickerson
Hammondsport, NY • gaigedickerson.com
Gaige is a multi-faceted designer from Western New York who's keen on finding new ways to explore art. His passions include User experience, graphic arts, photography, and industrial design; and have taken him all over the globe, exposing him to endless possibilities about what it means to be truly creative. Gaige is on track to graduate with a BFA in User Experience Design by June of 2020, with a minor in Graphic Design.
In the first of two senior design studios, students produce innovative user experience solutions to real design problems and generate working prototypes. Following state-of-the-art processes and design methodologies, students identify valuable opportunities and conduct thorough research that informs the ideation stage. Students envision and document a range of potential solutions for refinement in the successive studio.
UX Design Senior Studio I: Researching and Ideation
Byeong Cheol (BC) Hwang • Winter 2020
Students continue their design process through the evaluation, testing and refinement of the concepts they generated in the first senior design studio. Informed by the results of the user testing evaluation, they initiate a new ideation stage and produce professional presentation packages including working prototypes of their interfaces and digital products. Prerequisite(s): UXDG 450.
UX Design Senior Studio II: Prototyping and Communication
Byeong Cheol (BC) Hwang • Spring 2020
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Let’s talk about change.
How do you prepare for change?
How do you adapt to change?
How do you grow from change?
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Change is inevitable.
(And scary.)
How can we make it better?
Accidents
Buying a house
Major dieting
Divorce
Getting married
Having a baby
Leaving for college
Relocation
Retirement
Selling a house
Addressing phobias
Significant loss
Starting a career
Cultural change
Overcoming fear
Getting sober
Falling in love
Environmental change
Changing jobs
Puberty
Coming of Age
Menopause
Marriage
Breakups
Serious illness
Gender change
Fame
Military
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And what does
change even look like?
Intro to Change
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We’re all about to go through major life change
Graduating college
Entering new social circles
Embracing a completely new routine
Survey | 140+ Responses�
Qualitative Exercise | 4 users
Interviews | 15 stories
what change means to them
dealing with each phase of change
their struggles and habits
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Primary Research
Preliminary Affinitization
To consolidate our findings, our team conducted an affinitization session. This meant we plotted data points on to sticky notes and clustered them into trends. Through this process, we were able to create how might we’s, and find a concise user voice.
Saying yes is good.
Researching through the internet to figure out where I was going and the culture
Researching through the internet to figure out where I was going and the culture
-p10
Looking on tourist websites to find out about Savannah
“Reach out and people will reach back”
Likes showing people around her city, It’s nice to see things from her friend’s eyes.
-p9
-p10
-p5
-p10
-p9
Key Findings
Relocation
Social Circles
Decision Confidence
a change nearly everyone experiences
the most anxiety-inducing worry
the fear of regret can be ever-present
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Scope
Adjusting our Scope
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Before
After
During
Prepare
Reflect
Initiate
The Process
Our team saw a distinct pattern in the user data suggesting different phases when it comes to change. We also saw the different mindsets people could be in while going through big changes. We initially had these stages in a linear model but transitioned to a cyclical one because we found that change in never-ending and can be seen as micro-moments or large scale events.
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Before
After
During
Prepare
Reflect
Initiate
The Process
The first stage we recorded was initially being overwhelmed by the idea of change. This involves taking an inventory of what you have in your current situation and possibly fearing the lack of it in a new space. We backed this up through our survey results that reported the fear of finding a new friend group stops people from making changes.
Fear of not finding a friend group as good as current one.
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Before
After
During
Prepare
Reflect
Initiate
The Process
The second stage is feeling unstable in your new space. This is caused by unfamiliarity of a new place and the lack of social support and knowledge one has about their new location. Users didn’t feel comfortable being themselves with new groups of people. And they made a lot of mistakes and wasted time in a new location because the lack of know-how.
“I do not feel comfortable being myself and still fitting in.”
P9, Male, 20
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Before
After
During
Prepare
Reflect
Initiate
The Process
The final stage was reflecting on the changes that have occurred and the effects they have had on you. Through interviewing users they were able to reflect on times of change and how it affected them as people.
“I was surrounded by different people but felt at home.”
p5, female, 23
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The Process
Prepare. Initiate. Reflect.
Change is in fact a cycle. You prepare, Initiate, Reflect, sure. And with your newly-experienced approach, you have permanently impacted how you tackle your next change.
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Precontemplation
Contemplation
Preparation
Action
Maintenance
Relapse
Model based on decision-making and intentional change, such as relocation or dropping a habit.
Scoping our Topic
Successful change comes in stages
Behavioral change
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Precontemplation
Contemplation
Preparation
Action
Maintenance
Relapse
Model based on decision-making and intentional change, such as relocation or dropping a habit.
Scoping our Topic
Successful change comes in stages
Behavioral change
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What’s currently out there?
Trend & competitive analysis
• Times 100 Best Inventions of 2019
• Fjord 2020 Trends
• Tech Trends of 2019 | Frog Design
• State of UX in 2020
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Artificial Intelligence
Internet of Things
Augmented Reality
Preparing
Transforming
Reflecting
Learns comfortable environment
Suggests similar environment
User Sourced Data
Tracks how far user has come
Can detect anxiety before it becomes unbearable
Uses the user’s environment to motivate
Prompts self reflection
Walk user through new environment before change
Attach familiar to the unfamiliar
Provide a visual representation of user progress
Better prepare for change from real people
Gives local / authentic recommendations
Help others going through change
Trend Matrix
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Artificial Intelligence
Internet of Things
Augmented Reality
Preparing
Transforming
Reflecting
Learns comfortable environment
Suggests similar environment
User Sourced Data
Tracks how far user has come
Can detect anxiety before it becomes unbearable
Uses the user’s environment to motivate
Prompts self reflection
Walk user through new environment before change
Attach familiar to the unfamiliar
Provide a visual representation of user progress
Better prepare for change from real people
Gives local / authentic recommendations
Help others going through change
Trend Matrix
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Competitive Analysis
Serious planning
General excitement
Search for motivation
Intent to explore
Social connection
Goal-seeking
Exploration purposes
Meet others
Current events
Provides something to kill time
Entertainment purposes
Sense of involvement
Develop a hobby
Answer inquiries
Provide resources
Determine cost feasibility
Find necessities
Visualize yourself in a new situation
Find and connect with others
Forms a sense of community
Find others with similar purpose
Establish direct relationships
Creates empathy
Can I picture myself in this situation?
Is it a feasible way of living?
Convince others to participate
Social / group interactions
Direction action based on influence
Reason to change / do the thing you’ve been wanting to do
Intention
Value
Validity
Relation
Next Steps
Competition Review
What’s currently
Out there?
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Short term
Long term
High impact
Low impact
Drugs / Alcohol
Isolation
1st Friends
Homesick Candle
Breakup Box
Life 360
Hobbies
Bumble BFF
Slack
FB Groups
Groupon
Social Groups
Routine
Reflection
Long term friends
Competitive Analysis
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Social
Utility
High impact
Low impact
Swarm
Bumble BFF
PokemonGo
Google Maps
Waze
Apple Maps
Adobe Creative Quiz
Competitive Analysis
What’s out there?
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Opportunity map
High Impact
High Feasibility
Wearable that listens to
conversations with new people
and gives feedback
Face masks that
smell like home
Mirror that shows you
what you look like when
you’re old so user appreciates
current situation
Set blanket goals and use AI to refine them
Random phone call that
tells user everything will
be okay
Christmas calendar that
gives you daily present
towards your goal
Project old memories onto the wall / ceiling
Billboards / public installation
that asks if people are okay
App that shows user
where to buy things bought
at previous location
App that idolizes the
present and shows how
far the user has come
Care packages to
send to a loved one
Public installation to share
story and meet new people
Digital journal that motivates
user with own quotes
Chatbot that talks to user
until specific problem is
found and gives suggestions
Host events instead
of finding them
Give back to new community to make friends
Craft experiences that develop routine
(Game)
Heatmap of business
that are similar to ones
user likes
AI that learns routine
and points out
unhealthy behavior
Capture routine from past
and use AI to find places for
consistency
IoT device that shows
progress in change and
give suggestions on
what to do
Picture frame that shows past
memories and suggests new
related experiences
Foursquare Swarm is a mobile app that allows users to share their locations with their friends and create a record of their experiences
in their personal lifelog
Strength
Most people’s mental model of a social map
Weakness
Not created discovering new places
Does not give suggestions custom to the user
User’s drop off with late millennials
Opportunity
Have suggestions be curatated towards users
Create a platform for younger millennials / zoomers
Swarm
Competitive Analysis
Google Maps is a web mapping service developed by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling .
Strength
Gives directions
User can leave reviews
Gives suggestions based on user’s past
Weakness
Not created to be social
User’s struggle to trust Google
Opportunity
Create a platform that combines social and utility features
Integrate our product into the community to create trust
Google Maps
Competitive Analysis
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Primary research
User Interviews
15 Participants
User Survey
140 Responses
In-person Exercise
5 Participants
Primary research
Data collection
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“No matter how much you move, you still take yourself with you.”
- Elizabeth C. Sterling, Psychology PhD
Elizabeth C. Sterling
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Updated research questions
How can you make friends with limited amounts of time?
How do you encourage people to explore their new space?
How do you fill your after work hours in a new location?
Diving deep
Updated research questions
What helps you get adjusted to your new way of living?
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Transition
Talking through
Experiences
15 interview participants
“I had no idea it was abusive until after I left” p4, female, 22
“I was surrounded by different people but felt at home.” p5, female, 23
“I know who people are through what they eat.” p6, female 56
Primary Quotes
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Evoke a user to construct their own identity and maintain it.
How might we...
HMWs
Connect people through their passions, interests and love languages.
How might we...
Capture moments of reflection to create a better experience for change in the future.
How might we...
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How might we...
How might we
Shift focus from the current struggle, to the end goal?
How might we
Maintain motivation when trying to make new friends?
How might we
Give users opportunities to make new friends?
How might we
Capture the essence of familiarity in a new place?
How might we
Encourage self care through enriching routines?
How might we
Use loneliness as fuel to do something good?
How might we
Connect people in person through shared experiences?
How might we
Capitalize on the positivity of change
How might we
Empower the user to make unbiased decisions?
Main HMWs
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Proposed direction
Accidents
Buying a house
Changing jobs
Divorce
Getting married
Having a baby
Leaving for college
Relocation
Retirement
Selling a house
Addressing phobias
Significant loss
Starting a career
Cultural change
Overcoming fear
Getting sober
Falling in love
Environmental change
Major dieting
Puberty
Coming of Age
Menopause
Marriage
Breakups
Serious illness
Gender change
Fame
Military
Understanding and addressing change
Our final direction
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Primary Research
Plus, there’s some forms of change that are all too common.
Going away for
college
(130 responses)
Moving cities
(112 responses)
Starting a career
(73 responses)
Young adults about to relocate to a completely new environment
“So the office was clearly not the place to meet everyone. Til today I only have like a good relationship with one co worker and I wouldn’t consider him my friend” P12 Female, 23
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18 - 35
Target Audience
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Target Audience
18 - 25 year olds that are in the process of planned relocation.
Target Audience
Why? Older Gen-Z and Millennials are early adopters to technology.
“Loneliness was most common among patients younger than 25 -- with one-third reporting those feelings.” - US News
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Proposed direction
Creating comfort
before, during, and after relocation.
Our proposed direction
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Proposed direction
Creating comfort
before, during, and after relocation.
*chef’s kiss*
Our proposed direction
We focused on During! And a big part of that is moving to a new, unexplored spot.
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Problem statement
People tend to feel overwhelmed when transitioning into new environments due to lack of stability and awareness of the area.
These factors cause stagnation when developing impactful relationships and routine.
Design space
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Expected outcome
Currently, there isn’t a product on the market that can capture the nuance interests of a person and layer it over what a location has to offer.
Problem statement
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Expected outcome
We want to change the mental model of relocation by showing you the places that pique your interests and provide a feeling of home.
Expected outcome
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Our solution
We intend to create an interactive search engine for matching real people with real places to enrich routines and promote community engagement.
Our solution
The Mindsets
Emotional
Mind
Rational
Mind
Outward Thinkers
Connection-Focused
By-the-moment
Inward Thinkers
Self-Focused
Stick to their Plan
The Mindsets
Empowered
Disempowered
The Mindsets
Confident with their choices
Excited to try new things
Crave new experiences
Unsure about the future
Hesitant to make first steps
Comfortable with familiarity
The Minds
The Mindsets
Empowered
Emotional
Disempowered
Emotional
Empowered
Rational
Disempowered
Rational
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The Mindsets
The Confident
The Receptive
The Reclusive
Disempowered Emotional
The Critical
Disempowered Rational
“I can make this a space that I can be really happy in.”
“This is a once in a lifetime opportunity. I’m excited to be a part of it.”
“Everyone will judge me before they get to know me.”
“I don’t feel like I belong here.”
“I’m going to find a way to make the best of this situation.”
“I’d rather figure it out on my own.”
Empowered Emotional
Empowered Rational
The
Mindsets
The Mindsets
Confident
Receptive
Reclusive
Critical
Empowered
Disempowered
Emotional
Rational
Area of Opportunity
Area of Growth
Trigger
Trigger
Feature
Feature
The Mindsets
Trigger
Opportunity
Feature
Outcomes
Fears the lack of connection with people
Ethan Shay, 22
“I have a hard time feeling confident in decisions that I make.” - P2
Concentrated
Vast
Accustomed community
Approach to change
Excited
Anxious
Enjoys different pockets of friends
Fears the lack of connection with people
Social Prowess
Tactility
Skill-base
Focus goal
Join a collective
Prioritize self
Has the ability to motivate a crowd
The true idealists, always looking for the hint of good in even the worst of people and events, searching for ways to make things better.
Hobbies
• Rock climbing, watching youtube, taekwondo
When he’s down, Ethan
• Scared to be himself
• Tends to exaggerate situations
• Tries to hide sadness from others
At his best, Ethan is
• Wants to help others with their
problems
• Wants to know how others are feeling
• Makes others feel loved and happy.
Thinks once he finds his people, he will finds his purpose
The Emotional
Mindset
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The Mindsets
The Receptive
The Resilient
02
The Solitude
The Critical
04
The
Mindsets
Current State
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The Mindsets
The Receptive
The Resilient
02
The Solitude
The Critical
04
The
Mindsets
Future State
Ethan Shay
Ethan Shay
“I need to be connected with people to feel at home.”
Ethan Shay
Triggers
Pain Points:
Disorganized, inaccessible recommendations.
Struggles to find things to do with different friends
Feels a lack of connection to local communities
Trigger
“I always lose recommendations in my phone.”
Ethan Shay
Opportunity for Pocket
Opportunities for Service:
A platform to organize actionable recommendations
Wants to find places to go with different friends.
Wants to share his experience in his new city
Opportunity
My Map
Features for Ethan
Features for Ethan
My Map
Smart Search
Features for Ethan
My Map
Smart Search
Mixed Maps
Ethan Shay
Outcomes
Outcomes:
Ethan is able to reach out to a variety of friends.
Find communities that makes the city feel like home.
Ability to track where he has been in what mindset.
Outcomes
Fears the lack of connection with people
Rachel Bodega, 25
“I have a hard time feeling confident in decisions that I make.” - P2
Concentrated
Vast
Accustomed community
Approach to change
Excited
Anxious
Values quality over quantity
Fears lack of knowledge of new location
Social Prowess
Tactility
Skill-base
Focus goal
Join a collective
Prioritize self
Has the ability to deliver measurable
Known for their brilliant theories and unrelenting logic – in fact, they are considered the most logically precise of all the personality types.
Hobbies
• Reading, going to the gym, therapeutic coloring books.
When she’s down, Rachel
• judges others off first encounter
• Steps back instead of expressing a better way
• Is inconsiderate of others feelings
At her best, Rachel is
• Considering all outcomes
• Can efficiently communicate with others
• Is driven and strategic
Wants to work on herself first
The Rational
Mindset
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The Mindsets
The Receptive
The Resilient
The Solitude
The Critical
The
Mindsets
Current State
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The Mindsets
The Receptive
The Resilient
The Solitude
The Critical
Future State
Rachel Bodea
Rachel Bodea
“I need to find my new spots in order to feel at home.”
Rachel Bodea
Triggers
Pain Points:
A city feeling too big and impersonal.
Struggles to include new things into
everyday routine.
Does not find value in stepping out of comfort zone.
Trigger
“I dont have alot of time to wander around and explore”
Rachel Bodea
Opportunities for Pocket
Opportunities:
Personalize the exploration process through nostalgia. Activities that aid in the exploration process.
Track progress while transitioning
Opprotunities
My Map
Features for Rachel
My Map
User Profile
Features for Rachel
My Map
User Profile
Routine Enrichment
Features for Rachel
Rachel Bodea
Outcomes
Outcomes:
Enriches her routine through structured exploration.
Find locations in a new city that help her feel at home.
Show the value in being spontaneous.
Outcomes
Concept Review
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Concept review
Concept review
Our proposed direction(s)
1. Opportunities to connect
2. Experience cards
3. Exploration heatmaps
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Concept 01
Give back to your town while making new friends
01 - Opportunities to connect
Impacts for Personas
Ethan
Giving back to the community allows ethan to build a relationship with the area and the people in it.
Rachel
Uses strong communication skills while donating her time
Gains a new perspective from volunteering in unfamiliar areas
HMW Use loneliness as fuel to do something good?
HMW Shift focus from the current struggle, to the end goal?
HMW Connect people in person through shared experiences?
HMW Give users opportunities to make new friends?
Platform to register
Beacon to meet at
Takeaway object
Tackable data on the project
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Concept 02
Craft experiences and develop routines
02 - Experience cards
Impacts for Personas
Ethan
Let Ethan feel more connected to his new city
Have the opportunity to meet new people and make memories
Rachel
Will help Rachel develop a routine and go outside of her comfort zone.
HMW Give users opportunities to make new friends?
HMW Capture the essence of familiarity in a new place?
Physical cards
AR animations
Routine calendar
Installations
Community space development
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Concept 03
Find comfort in a city based on your interests
03 - Exploration heatmaps
Impacts for Personas
Ethan
Helps find a balance between exploring a city and establishing a routine.
Will find spaces similar to favorite places at home
Rachel
Finds new places to support desire of work/life balance
Will help her biggest fear of not knowing the area
HMW give users opportunities to make new friends?
HMW capture the essence of familiarity in a new place?
HMW encourage self care through enriching routines?
Poster / mirror
Augmented reality
Watch UI
Digital touchpoints
Social integration
Back tattoo
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Concept Refinement
Refining the Concept
Is it possible to envelop the core values of each concept into a single solution?
Concept 1 - Facilitate finding a community
Concept 2 - Encourage exploration
Concept 3 - Help find old in the new
}
Our Ideal Potential Solution
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Concept Refinement
Concept 3 PLUS
Utilizing a map to accommodate comfort in an unfamiliar city
a. Tailor location suggestions based off preference / past.�
b. Push exploration by including familiar elements.�
c. Indirectly match personality types by guiding �users to places where like minded people attend.
First-Wave
Features
{
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a. Tailor location suggestions based off preference / past�
b. Push exploration by including familiar elements�
c. Indirectly match personality types by guiding users to places where like minded people attend
Concept Refinement
Concept 3 PLUS
Utilizing a map to accommodate comfort in an unfamiliar city
a. Users discover personality from �onboarding, and find out they’re not alone.�
b. City-wide challenges that intertwine with �current user habits make exploration comfortable.�
c. Be able to cross-filter maps to find �things the user and their friends will enjoy.
Feature
Expansion
{
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a. Users discover personality from
onboarding, and find out they’re not alone
b. City-wide challenges that intertwine with
current user habits make exploration comfortable
c. Be able to cross-filter maps to find
things the user and their friends will enjoy
Concept Refinement
Concept 3 PLUS
Utilizing a map to accommodate comfort in an unfamiliar city
a. Know when you go somewhere new, there �will be others just like you to share the experience.�
b. Maintain important routines while discovering �new places; no need to wait for the day off.�
c. Strengthen user connections by suggesting �places undiscovered by users or their friends.
One Step�Further
{
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a. Know when you go somewhere new, there
will be others just like you to share the experience.
b. Maintain important routines while discovering
new places; no need to wait for the day off.
c. Strengthen user connections by suggesting
places undiscovered by users or their friends.
Concept Refinement
Concept ::: “Pocket”
Utilizing a map to accommodate comfort in an unfamiliar city
a b c.
�Provide the know-how of a new city, the progress of your curiosity, and empower the connections you’ve made: All within the confines of your pocket.
Pocket�Is Born
{
UI ideation
Our proposed direction(s)
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Stakeholder Map
Core Group
Direct Stakeholders
Wide Network
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Core Group:
Individuals going through a location-�based change
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Direct Stakeholders:
Social Venues, University, Community Events & Associations
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Wide Network:
Micro-Communities & Community Organizers
V1 Branding and Design
91
Moodboard / Digital Inspiration
92
Photo Inspiration
93
Color Palette Exploration
Hit some nostalgic notes, saturated but not punchy
#000000
#3BDA97
#604EEC
#FFFFFF
#171922
#D4FFE6
#C3BCFD
#FFFFFF
Clowder
Gaggle
Life co.
Live co.
Lingo
Colony
Roots
Clout
Remark
Conflux
Adjoin
Append
Affix
Initiate
Next
Motion
Phase 2.0
Gaige
Gaige 2.0
Sprout
Wayne
Goalie
Replay
Form
Establish
Acclimate
Attune
Scope
Sarah
Elly-nator
Scout
Tour
Actiunity
The Key
Į̴̖̯͈͉̆n̷̮͓͒̈̋͂͠v̵̲́̓͂a̷͓̰͖͇͗̊̽d̴̫͍͎̍̐e̸̱̯͆
Aspire
Renew
Launch
Sort
Deploy
Forge
Forage
Space
MySpace
WeTwerk
OurSpace
Helpace
Splance
SafeSpace
Collabright
Evolve
EASPORTS
Contrive
Foundation
Bedrock
Roots
Resonate
Haction
Co-tivity
Resile
Revern
Repany
Resility
React
Entera
BeMe
Better Me
OutReach
Zesty
Lively
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Name ideation
95
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Senior Studio • Winter 2020
Team Evolve
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Illustration Advertisements
This upcoming quarter, we intend to work with a Junior Illustration student to develop illustration concepts to further communicate our product.
User Testing our product in Low-Fi helped us to catch usability problem early and hear from users what makes our product different from our competitors.
Strength
Personality test in the beginning.
Customization to user needs.
Insights
I don't want another physical product added into my life.
Base the curation on my personality not my interests.
I am hesitant to share my location all of the time.
User Testing
Concept Review
User Testing our product in Low-Fi helped us to catch usability problem early and hear from users what makes our product different from our competitors.
Opportunity
Create a direct way for users to leave comments on locations for their friends to see.
A physical object that allows users to check in without their location being shared constantly.
User Testing
Concept Review
Expert Critique
Ray Crowell
👍
Sees need for new college student / military spouses
Go back to sticker idea
Mobile web version to get started
👎
Still doing too much - What is the minimum viable product (MVP)?
Is a map the right interface for this?
How can you get people to connect over this?
User Feedback
Testing Insights
What users want
User Testing Insights
Wants a landing that is more social-oriented
A rating system to see what friends like
Ability to manually add friends
Connection to Facebook friends
Ability to upload photos when checking in
Testing
What to avoid
User Testing Insights
A map being the landing page
Vague icons
Unclear differentiation between suggested places and saved places
A fully automated experience
Being asked for location data without trusting the app
Personality test in onboarding
Testing
Actionable Changes
Implementation from feedback
Reimagining the home page
Connection to places through social network
Clear written and visual description of places
Effortless onboarding
Testing
Expert Interview
Key Questions:
What if a user doesn’t have friends on pocket?
Why would I download pocket?
Why would I keep using pocket?
Advice:
Gain status for checking in places
Have groups like SCAD Alumni
Focus on one test city
Sell that it’s curated by and for “tastemakers”
Testing
Joe Kennedy
SCAD UX ‘18 | Design @ Apex/Instagram
Tastemaker Circle
Tastemaker
Circle
Feature audit
Personal Map
Smart Search
Friend's Map
Adding Friends
User profile
Friends profiles
Personality quiz
Activity challenges
Creating Routine
XR Map
Data generated ads
Spot differentiation
Preferences
Using past places for recs.
Friends giving recs.
Saving places
AI recommendations
RFID Sticker
Beacon
Pocket Merch
Backlog locations
Service Edits
Feature audit
Personal Map
Smart Search
Friend's Map
Adding Friends
User profile
Friends profiles
Personality quiz
Activity challenges
Creating Routine
XR Map
Data generated ads
Spot differentiation
Preferences
Using past places for recs.
Friends giving recs.
Saving places
AI recommendations
RFID Sticker
Beacon
Pocket Merch
Backlog locations
MVP
OUT OF SCOPE FOR LAUNCH
Service Edits
How do we make money?
Revenue Stream Options
Price with recurring low subscription payments.
Slime-Ball Scale: 4
Model 1
Impact on Pocket
Free Version �User can add things to their personal map, share with friends, save manual recommendations and view friend's maps.
Low monthly cost �Smart search; layering friend group maps on eachother and outputting recommendations. AI generated recommendations based on your interests, access to more information on your new location.
Service Edits
Low Entry Price, but
pay for features.
Slime-Ball Scale: 2
Model 2
Impact on Pocket
“Economy” Version �User can add things to their personal map, share with friends, save manual recommendations and view friend's maps.
Pay/Donate for AI Capabilities Smart search; layering friend group maps on eachother and outputting recommendations. AI generated recommendations based on your interests, access to more information on your new location.
Something idk
Service Edits
Product is free, Revenue is from Advertisements
Slime-Ball Scale: 7
Model 3
Impact on Pocket
Personal Map Tailored advertisements based on users interests
AI Recommendations Companies pay us to have their locations recommended to users.
Physical Space
Advertisements could be digital or in person in the users environment.
Service Edits
Twitter Model/
Selling Data
Slime-Ball Scale: 5
Model 4
Impact on Pocket
Investors Companies and Cities
Privacy Anonymous data gathering
Something idk
Service Edits
Twitter Model /
Advertising Revenue
Slime-Ball Scale: 5
Chosen Model
Impact on Pocket
Physical Space
Advertisements could be digital or in person in the users environment.
Investors Companies and Cities
Privacy Anonymous data gathering
Something idk
Service Edits
Let’s get this party started
Onboarding
See where you can go and what’s around you.
See what places you’ve been to in your city.
View your metrics, such as places visited, what’s on your wishlist, etc.
Self Growth
Show other friends where you’ve been and where you want to go - it’s a conversation starter!
Show your loyalty to a place or business.
Social Growth
Onboarding
Homescreen Revamp
Bottom Navigation
Mapbox Custom Maps
Lists and Sharing
Friends and Groups
Grow on your own.
Adapt to your lifestyle.
Your map offers personality based recommendations for finding your next spot, �while keeping track of your past adventures.
Find your style.
Choose your favorite theme.
Show off your flair with customized map designs. Everyone’s different, and your map can be too.
Explore your new space.
On your own terms.
Pocket will match you with the perfect places to spend your time, aligning with your mood, interests, and free time.
Step outside your comfort zone.
Meet others along the way.
By merging your interests with your friends, Pocket is the best solution for planning activities that everyone feels involved in.
Access Pocket anywhere.
On any device.
Pocket is accessible through mobile and desktop devices for any time, anywhere, access to your next adventure.
Let’s take a step back
Our design process
The Old Screens
Class Feedback
Accessibility statistics for places
Integration for smaller events
Icon revisit
Default light mode
Personalized questionnaire
Transparency on data usage
Navigate our prototype
Onboarding and Setup
Highlighted screens from onboarding
Main screen
Location access
City selection
Map theme
Photo upload
Personalized questionnaire
[Optional] post-onboarding questionnaire helps to give users more personalized recommendations.
Explore / Homepage
Your home.
A place to discover.
The Explore page is constantly being generated with tailored content for the user based on their likes and needs.
My Map/ Wishlist
My Map
My map is used to capture a user’s favorite spot that can be shared with friends or saved just for you.
My Map/ Wishlist
My Wishlist
Places you want to go.
Places people told you about.
Places that will rock your world.
My Map/ Wishlist
List View
A quick and easy way to see the contents of your map.
Exploration, Lists, and Friends
Explore
Explore curated lists
Explore
View friends maps and compare interests
Mixed Map
View your friends’ maps
Overlay your map with friends
See what places you’d
have in common
Add as many friends and
groups as you’d like
Sharing with friends
Share to friends or group within card view
Or tap and drag from any map
Desktop version
Desktop version for uninterrupted exploration.
Our final design language
9+ Themes
Onboarding
Now let’s talk business
Cost Structure
Revenue Stream & Pricing Model
Data Companies, Advertisements, City Planners
Sell list spots to businesses - company exposure within explore page
Sell anonymous, merged user trends to determine traffic data
Service Edits
Key
Partners
Mapbox API
Cloud storage -
Amazon Web Services.
Large corporations
Local businesses
Independent artists
Key
Activities
Provide a space for
user-fed data.
Key
Resources
Manufacturers.
User base.
User fed data.
Value
Purpose
Currently, there isn’t a product on the market that can capture the nuance interests of a person and layer it over what a location has to offer.
We will leverage on a social utility that is customized to each user to make them feel more at home.
Customer
Relations
Promoting businesses through personalized lists on our app.
Our
Channel
Digital platform and advertising.
Word of mouth through communities.
Tastemakers.
Market and
Customer
18 - 25 year olds that are in the process of planned relocation.
Businesses who want the ability to have users save their company on personal maps.
155
Mapbox Telemetry
Forsyth Park
Digital Geofencing with Location Telemetry - Anonymous user trends
Used to help improve the mapping service for all users. Anonymous, encrypted data stored and transferred securely between the individual and Mapbox. Only used with individual user’s consent, with permissions granted when first opening the app.
User Scenarios
Ethan Shay
Ethan Shay, 22
Concentrated
Vast
Friend Group
Feelings about Change
Excited
Anxious
Enjoys different pockets of friends
Fears the lack of connection with people
Goals in a New Place
Join a collective
Prioritize self
Thinks once he finds his people, he will find his purpose
The New Guy
Ethan Shay
Savannah Coffee Roasters
Forsyth Park
Woof Gang Bakery
Ethan Shay, 22
Ethan is nervous and excited to start a job in a new city with coworkers he’s never met.
His team manager introduces him to pocket and adds the rest shares their work friend group with him.
Ethan uses pockets Playlist feature to explore his new city, venturing out to places that are tailor to his likes.
Ethan Shay, 22
Ethan gets push notifications from pocket to take on his saturdays and be active in his new communities.
Ethan continues to add more friends to his map and gets to share his favorite spots with them.
After some time he is able to establish an enriching routine and starts to feel more at home every day.
Rachel Bodega
Rachel Bodega, 26
Concentrated
Vast
Friend Group
Feelings about Change
Excited
Anxious
Wants to hang with a close knit group
Fears a lack of finding the right routine
Goals in a New Place
Join a collective
Prioritize self
Wants to start with self care to attract her tribe
The Local
Rachel Bodega
Daffin Park
Perc Coffee
Paris Market
Rachel Bodega, 26
Rachel pins her location so her friends can join her for a night out together.
As her friend group walk around and goes to new places, Rachel can add them to her map.
Rachel is able to refer to Ethans map to see how he is liking his new city.
Rachel Bodega, 26
Rachel pins her location and sends out a notification for her friends to join her.
As her friends and her enjoy a night on the town they can add places to their maps.
Rachel catches up with Ethan in the office refers to his map to see how he’s liking the city.