EXPERIENCE Lead Product Designer Fetch Rewards | APRIL 2021 - PRESENT - Champion human-centered design within an agile environment, utilizing quantitative data and qualitative research to pivot strategies for core revenue-driving features, including the Points Recovery Experience (PRX), which recovered $5M+ in quarterly revenue and secured $10M+ in annual partner billing through ML-driven data monetization.
- Shipped 10+ high-impact features by partnering with cross-functional teams of PMs, ML engineers, and developers; managed the lifecycle from early-stage discovery and wireframing to pixel-perfect delivery and post-launch iteration.
- Elevated design craft and UI standards across the organization by utilizing motion design, haptics, and advanced prototyping to create industry-leading "moments of delight"
- Mentor and guide junior and mid-level designers, providing actionable feedback during design crits, establishing best practices for Figma file hygiene, and helping the team navigate complex stakeholder environments.
Product Designer EAT Club | JANUARY 2019 - APRIL 2021 - Implement strategic solutions and human centered design resulting in retention of three Fortune 500 company clients that brought in over $15M in yearly revenue.
- Collaborate with an agile team of 30 that included product designers, engineers, project managers, marketing, and company stakeholders to generate ideas, map user flows, and head creation of low to high fidelity visual design mockups, wireframes, sketches, prototypes and pixel perfect products.
- Advocate for end user experience to ship over 25 B2B and B2C products and features that meet user needs and
- Prioritize visual design and develop strategies based on user research, including quantitative and qualitative data driven testing, current trends and competitor analysis.
Creative Director Shine On Collective | DECEMBER 2015 - PRESENT - Created an award winning, physical, at-home game and immersive experience from start to finish in three months.
- Over 600 players traversed the narrative experience through letters, audio, found objects and puzzles.
- Designed brand experiences for clients such as LEGO, Amazon Prime and Roguelike Tavern.
- Featured in the LA Times, NBC Los Angeles and more.
| SKILLS Product Strategy Systems Thinking Behavorial Design Gamification Narrative Design Cross-functional Collaboration Design Mentorship Agile & Lean Methodologies Data-Informed Design Service Blueprinting Rapid Prototyping Vibe Coding Game Design TOOLS Figma FigJam Figma Make Cursor Claude Miro Jira Asana Confluence Notion Hex Eppo UserTesting Northeastern University Boston, MA BACHELOR OF ARTS, THEATRE MAGNA CUM LAUDE DesignLab UX Academy MARCH 2019 |