Persuasive texts, language and techniques used in advertisements

What is an advertisement?

State 3 key facts

Persuasive techniques: Watch this video and write your own meaning for each

Imagery-Coloured pictures that catch the reader’s eye

Symbols-

Transfer-

Testimonies-

Slogans-

Factual Texts-

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Persuasive language and types of texts in advertising

Write a definition for each

Use video to help you

Humorous-

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Asking questions-

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Alliteration-This is when the words have the same letter at the beginning which creates a mood and rhythm.

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Rhyme-

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Slogans-

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Play on words-

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Imagery-

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Persuasive and factual text-

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Look at this nike shoe visual ad

Who is the targeted audience?

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What persuasive language is being used?

-Example=Factual text which describes facts of the shoes that will make the customer want to buy it.

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How is this visually appealing?

-Example=The colours work well together.

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Extra: complete the ‘Promote it’ activity on a new slide. Example below of ‘be kind to animals’ poster.