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Proclaiming Your Dream:

Developing Vision and Mission Statements

Copyright © 2014 by The University of Kansas

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What is a vision statement?

  • Your dream:
    • Shared
    • Broad
    • Inspiring
    • Easily communicated

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Copyright © 2014 by The University of Kansas

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What is your mission statement?

  • What is to be done and why:
    • Concise
    • Outcome-oriented
    • Inclusive

Copyright © 2014 by The University of Kansas

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How do you create vision and mission statements?

  • Learn what is important to people in your community.
      • Listening sessions or public forums
      • Focus groups
      • Interviews
  • Decide on the general focus of your organization.
      • Topic
      • Scope
  • Develop your vision and mission statements.
  • Obtain consensus on your vision and mission statements.
  • Decide how you will use your vision and mission statements.
      • Letterhead
      • Website
      • Giveaways
      • Press kit
      • Interviews
      • Annual report

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Copyright © 2014 by The University of Kansas

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Examples of Vision Statements

  • "Healthy adolescents"
  • "Healthy babies"
  • "Caring parents"
  • "A community of hope"
  • "Safe sex"
  • "Teen power"
  • "Caring relationships"

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Copyright © 2014 by The University of Kansas

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Examples of Mission Statements

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  • Building a healthy community through a comprehensive initiative to promote jobs, education, and housing.
  • Promoting adolescent health and development through school and community support and prevention.

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Copyright © 2014 by The University of Kansas

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Copyright © 2014 by The University of Kansas