Gift Aid Awareness Day��Get involved on Thursday 1 October 2026
#TickTheBox
About Gift Aid Awareness Day
Every year, around £560m goes unclaimed. We want to see that amount reduce by a) encouraging every eligible donor to #TickTheBox and b) supporting charities to not miss out on a single potential claim.
The Gift Aid Awareness Day campaign is widely recognised by charities and the public. Every year it strengthens the message that Gift Aid is a vital source of income for charities. Gift Aid was worth £1.88bn a year to UK charities in 2024/2025. It’s a huge amount. BUT it could – and should – be even more!
CFG launched the very first Gift Aid Awareness Day in 2018 to encourage donors to ‘tick the box’ and explain why this tax relief is so vital. The campaign captured the imagination and today the ‘TickTheBox’ has become synonymous with Gift Aid in the minds of many.
��
Campaign message for 2026
Our message for 2026:
When you
#TickTheBox�
We can do so much more…
�This year’s #TickTheBox campaign will focus on the value of Gift Aid and the impact it has in our beneficiaries and communities. We invite you to highlight on social media, your websites and in your newsletters, what Gift Aid can achieve for the people and communities you serve. �
Whatever your charity’s size and purpose, we want Gift Aid Awareness Day 2026 to be another way to show others the amazing things you do.
�
Get ready for the day
Share the knowledge
Gift Aid Awareness Day brings the whole sector together. We invite you to share your case studies, expertise and insights so that charities can claim every penny. Please email the team with your article submission ideas or to find out more.
Create your content
Prepare your social media content in advance of Thursday 1 October using the #TickTheBox and #GiftAidAwarenessDay hashtags.
Getting involved on the day
Get on social media
Post and share the #TickTheBox and #GiftAidAwarenessDay tags as much as you can. Thank your donors for ticking the box, and remind them of the impact Gift Aid has.
Ask any question
We’ll be running a free-to-attend webinar where you can put your questions about Gift Aid to our experts. Look out for more information, coming soon!
Access new content
We’ll be updating our gift aid resources hub and sharing case studies and articles. We hope you’ll learn something new and be inspired. Don’t forget to share these with your colleagues too!
Logos
Gift Aid logo
Please use the logo as much as possible. From content rich articles, to designed posters, share wherever it fits!
The folder contains several colour variations. We just kindly ask that you do not edit or distort the logo so that we can maintain consistency.
Socials
Social copy
We’ve prepared some suggested posts which can be found in the toolkit folder. Please adapt them to tell your story across your social media channels.
You can also mention us at:
Facebook assets
For Facebook, we have:
Instagram & LinkedIn assets
For Instagram, we have:
X and Bluesky assets
For Bluesky, we have:
Posters
Printable poster
For those with retail shops and premises, we have you covered!
We've designed an A4 poster, ready for printing in A4 (or any A-sized format you like!)
Display the poster boldly so our message goes even further.
Thank you
Emma Abbott
Head of Communications and Content
Glyn Sheldon�Communications Coordinator�glyn.sheldon@cfg.org.uk
Thank you for supporting Gift Aid Awareness Day 2025!
If you have any questions or ideas as to how to make the campaign even bigger and better, then please email us! Together, we can close the Gift Aid gap.�
Questions or feedback? Contact: