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CSM Customer QBR Template

Dec 2022

Brought to you by:

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How to use this template for customer QBRs

  • Use the pre-formatted slides as a guide on what to have prepared and what to present during the conversation
  • Edit this deck to your own QBR goals and brand standards to share with customers or partners to:
    • Share progress your customer or partner is making with your service and/or product
    • Align on next steps to continue moving forward

* Follow the speaker notes at the bottom for tips and best practices!

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This CSM QBR template is brought to you by Skilljar.

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Attendees

[Customer Name]

[Name], Title

[Name], Title

[Name], Title

[Your Company Name]

[Name], Title

[Name], Title

[Name], Title

[Customer Logo]

[Your Company Logo]

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Meeting Objectives

  • Align on the business problems you’re solving and key objectives
  • Review performance and discuss recommendations for achieving business outcomes
  • Align next steps & timelines

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Key Objectives and Business Outcomes

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Key

Objectives

  • Understand the company’s goals and business strategy
  • Clarify the business problem that you’re collectively solving through the partnership
  • Align on business objectives
  • Create clarity on how the key results are measured

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[Insert Company Name]: Key Objectives

  1. Example: Increase product adoption

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(example)

Objective #1:

Increase product adoption

Key Results:

  • Increase engagement from X to Y on [course name]
  • Increase registrations and completions of [course name] from X to Y
  • Increase [new feature] adoption from X to Y for the [product name]

Strategic Initiatives:

  • Partner with marketing on plan to facilitate increased traffic to the [course name]
  • Embed deep links in help center content
  • Update end of course messaging to register students on [course name]

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Example: [Company Name] Milestones

  • Unique Students: 226k
  • Course Registrations: 416k
  • Total Session Hours: 861k

ALL TIME IMPACT

(Dec 2016 - Dec 2022)

  • 71k Course Registrations�42%, up from 50k (July- Sept)
  • 33.7k Active Students�38%, up from 24.5k (July- Sept)
  • 148k Total Session Hours�42%, up from 104k (June-Sept)

GROWTH in Q3 2022

(Jul 2022 - Sep 2022)

MILESTONES

(Nov 2022)

  • Admin Course: 5k total registrations
  • 214k certificates granted
  • Over 121k uniquely certified students!

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Example: Course Registrations/Completions

Q3 2022 Totals (Calendar Year)

→ 379 Course Enrollments

→ 180 Completions

→ 47% Avg. Completion Rate

Highlights

🎉 Above Industry completion benchmark (20%) and meeting [your company name] customer completion benchmark (40%)!

QoQ Change (Compared to Q2 2022)

↑ 218% increase in Enrollments

→ 27% Avg. Completion Rate

YoY Change (Compared to Q3 2021)

↑ 615% increase in Enrollments

→ 15% Avg. Completion Rate

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[Recommended task or item here]

What is the impact?

Recommendations:

1.

2.

3.

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Next Steps

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Current Account Initiatives

Key Objective

Initiative

Dependencies

Responsible

Status

Next Steps

Due Date

Example: Increase product adoption

Partner with marketing on plan to facilitate increased traffic to the [course name]

Marketing bandwidth

Maria

In progress

Meeting with marketing leadership

12/15/2022

Example: Increase product adoption

Update end of course messaging to register students on [course name]

None

Cutler

In progress

Add links to end of course messaging

11/30/2022

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