CSM Customer QBR Template
Dec 2022
Brought to you by:
How to use this template for customer QBRs
* Follow the speaker notes at the bottom for tips and best practices!
Confidential 2
This CSM QBR template is brought to you by Skilljar.
Skilljar, the #1 external learning management system (LMS), powers smart growth through learning. Increase net retention, improve product adoption, and scale up your team productivity.
We believe trained customers are your best customers. They are more engaged, buy more, and are easier to support.
Skilljar is the leading external LMS because it is purpose-built for external audiences, our powerful software integrates with all the tools you care about, and we are obsessed with making our customers successful.
Businesses that are committed to customer success choose Skilljar.
Attendees
[Customer Name]
[Name], Title
[Name], Title
[Name], Title
[Your Company Name]
[Name], Title
[Name], Title
[Name], Title
[Customer Logo]
[Your Company Logo]
Confidential 4
Meeting Objectives
Confidential 5
Key Objectives and Business Outcomes
Key
Objectives
Confidential 7
[Insert Company Name]: Key Objectives
Confidential 8
(example)
Objective #1:
Increase product adoption
Key Results:
Strategic Initiatives:
Confidential 9
Example: [Company Name] Milestones
ALL TIME IMPACT
(Dec 2016 - Dec 2022)
GROWTH in Q3 2022
(Jul 2022 - Sep 2022)
MILESTONES
(Nov 2022)
Confidential 10
Example: Course Registrations/Completions
Q3 2022 Totals (Calendar Year)
→ 379 Course Enrollments
→ 180 Completions
→ 47% Avg. Completion Rate
Highlights
🎉 Above Industry completion benchmark (20%) and meeting [your company name] customer completion benchmark (40%)!
QoQ Change (Compared to Q2 2022)
↑ 218% increase in Enrollments
→ 27% Avg. Completion Rate
YoY Change (Compared to Q3 2021)
↑ 615% increase in Enrollments
→ 15% Avg. Completion Rate
Confidential 11
[Recommended task or item here]
What is the impact?
Recommendations:
1.
2.
3.
Confidential 12
Next Steps
Confidential 13
Current Account Initiatives
Key Objective | Initiative | Dependencies | Responsible | Status | Next Steps | Due Date |
Example: Increase product adoption | Partner with marketing on plan to facilitate increased traffic to the [course name] | Marketing bandwidth | Maria | In progress | Meeting with marketing leadership | 12/15/2022 |
Example: Increase product adoption | Update end of course messaging to register students on [course name] | None | Cutler | In progress | Add links to end of course messaging | 11/30/2022 |
Confidential 14