ADVANCED ASSIGNMENT
By: Fardil Khalidi
Revenue Metrics breakdown - Upwork
Upwork is a marketplace for freelancers in fields like writing, graphic design and web development. The site helps professionals find projects, communicate with clients and get paid. If you're a new freelancer, or working in a new field, you can rack up valuable experience without always having to pitch clients cold.
For this assignment, I choose this startup
3 STARTUPS CHOSEN
METRICS BREAKDOWN
UPWORK - Metrics Breakdown
Monthly GMV
Monthly trx
Avg trx
Monthly active Freelancer
Monthly listed jobs
Monthly active employer
Monthly Leads
Leads trx conversion
Monthly traffic/visitors
traffic/visitors leads to conversion
Monthly task done by freelancer
Payment options
Apply procedures
Wire transfer
Paypal
3 STARTUPS CHOSEN
METRICS DESCRIPTION
UPWORK - Metrics Described
Elements
Relevant Metrics
Descriptions
Revenue | Monthly GMV | Total revenue generated per one month from gross margin (platform fee) |
Revenue | Monthly transaction | Total transaction (include amount to be paid to freelancer) |
Revenue | Average transaction | Average transaction per month (include amount to be paid to freelancer) |
Retention | Monthly Active Freelancer | Total active freelancer per month to apply freelance job at Upwork |
Retention | Monthly postedjob | Total job posted per month by employer |
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UPWORK - Metrics Described
Elements
Relevant Metrics
Descriptions
Retention | Monthly active employer | Total job posted (active) by the employer, including put clear information actively screening the freelancer |
Retention | Monthly task done by freelancer | Total task done per month by freelancer and qualified to be paid |
Activation | Monthly leads | Total user activated and qualified to be upworker (ready to find job) |
Revenue | Leads trx conversion | Total user activated and then get the job and complete it |
Activation & Revenue | Payment option | Selected payment to be settled by the freelancer & employer |
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UPWORK - Metrics Described
Elements
Relevant Metrics
Descriptions
Retention | Apply procedure | Procedures that need to be done by freelancer in order to get the job (i.e: put education background, experience, put certification, put skills, put portfolio) |
Acquisition | Monthly traffic/visitors | Total visitors inbound to Upwork website |
Activation | traffic/visitors leads to conversion | Total visitors onboard to Upwork freelancer apps/product, can become freelancer/employer |
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THANK YOU
Fardil Khalidi
(Product Manager & Startup Enthusiast)