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HomeHustle

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A mobile app case study

Where convenience meets innovation, making your next move easier than ever!

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Meet the HH Team

Gauri Bhardwaj

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Irene Lee

Katherine Liu

UX Research

UX/UI Design

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RESEARCH

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DON'T want

to spend an extensive amount of time

WISH they

could trust listing photos and videos

NEED help

imagining if they

can REALLY live there

We believe people...

How might we help busy people looking to relocate find a new home that best fits their needs with additional features that they trust?

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  • 25 responses
  • Ages 25-65+
  • 76% female / 24% male

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Survey Results

Have moved 5x or

more as an adult

Important that existing furniture fits

Still saw home in person after touring online

72%

52%

96%

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Survey: Limitations of Virtual Tours

I wasn’t sure how crowded it would look in the space, or how the proportions would look

Understanding the actual size of rooms since pictures are often taken with wide angle lenses

Sometimes it’s hard to feel that you know the depth of place with a virtual view

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Hard to get a sense of the apartment when there are lots of tricks being used

Virtual tours don’t show different times of day so I need to go in person

I wish I could easily view at different times of day

Wish I had a 360 view and could place existing furniture in room and drag and drop

Quite a few virtual tours looked different than

in real life

Scheduling multiple in-person tours and adjusting my work schedule is exhausting

7 User Interviews

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User Insight

Busy people seeking relocation need to quickly, conveniently and deliberately determine if a new place is a good fit for their lifestyle because many intangible conditions, such as dimensions, lighting, and aesthetic details of the homes, are typically not captured accurately in listing photos or 3D tours. 


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User Persona: Kate

$120,000

32

Female

Bachelors in Business

Accountant

San Francisco, CA

Optimize time efficiently

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Lots of natural light for her plant babies

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Home is her happy place and a zen escape

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Loves her furniture and needs it to fit

NEEDS / GOALS

PAINS

No time to tour in the middle of the day

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Competition for good apartments is stressful

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People who run late

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HH Value Proposition

Search listings in desired area using filters such as price, location, amenities, and more

Take a virtual tour at your leisure and leverage additional features like light filters

Stage your own, link from our trusted partners, or customize a default piece of furniture

Make an informed decision quickly and conveniently and leave the stress behind!

Browse listings

Stage furniture

Tour virtually

Move with confidence

Revised Problem Statement: Developing a mobile app for busy people looking to relocate that allows them to virtually tour and use additional filters, arrange furniture, and make confident decisions swiftly will significantly reduce stress and save time

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Technology & Trusted Partners

3D-focused API and cloud infrastructure to store, secure, and share 3D content in real time across organizations

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IDEATION

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Competitor Analysis

Direct Competitors

Indirect Competitors

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Direct Competitors

Strengths

  • Strong 3D space tool through standing in different spot (POV)
  • Strong 3D rendering images of real space to show how it feels likes

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Weakness

  • Not marketed to renters
  • Targeted for homeowners, commercial property owners, or real estate agents

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Indirect Competitors

Strengths

  • Big database of real estate listings, including homes for sale and rent
  • Most common/convenient platforms for individuals searching for homes

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Weakness

  • Virtual tours may vary depending on the landlord or property companies
  • More focused on floor plan layout and features

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User Tasks Flow

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Searches by

desired area

Opens

app

Scroll through

the options

Update

the filter

View virtual tour

if available

Look closely

detail items

Schedule

In-person tour

Imagine how

user’s furnitures would

fit into the space

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Feature Prioritization Matrix

I could virtually arrange my furniture

I could drag and drop my existing furniture into the space

There was VR immersion so

I could actually be IN the space

What if virtual tour has sunlight and sun-direction (per season) features

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User Flow Chart

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User Flow Chart

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Oh no!

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Kate’s apartment lease is up soon and she is really stressed.

Storyboard - Episode 1

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Her friend suggested to try HomeHustle

to ease the process.

Storyboard - Episode 2

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She sorts by price, size and other filters to narrow down to her best options.

Storyboard - Episode 3

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She takes

the 3D tour of her favorite and wonders if

her furniture

will fit...

Storyboard - Episode 4

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Wow!

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HomeHustle prompts her to add furniture to see if it will fit. What a powerful tool!

Storyboard - Episode 5

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Kate uploads her furniture and

it fits!

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What a relief!

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She is hopeful she may get it since she moved quickly.

Storyboard - Episode 6

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UX Scenario

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Initial Sketches

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WIREFRAMES, TESTING & ITERATIONS

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Lo-Fi Wireframes and Prototype

  • Our Lo-Fi frames captured the main focal points of our app:
    • an apartment search/preferences and listing function
    • a way to view tour the space in 3D
    • a way to select and place furniture in the virtual model

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Lo-Fi Usability Tests

  • Following our Lo-Fi usability tests, some key takeaways:
    • URL option not very clear/convenient in that location
    • Rent/Buy/Sell mixes the supply and demand ends of this transaction
    • Better UI options for price range and bed/bath options

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Mid-Fi Wireframes and Prototype

  • Thus, our Mid-fi frames included updates from the feedback:
    • an updated apartment search/preferences and listing function
    • a sunlight setting and render function
    • an updated furniture placement component that is very interactable

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Mid-Fi Usability Tests

  • Mid-fi usability tests had these key takeaways:
    • the sunlight and render functions should be separated for clarity
    • better AA readability for text boxes
    • add an image for the different furniture options

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Mid-Fi A/B Test

A

B

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Mid-Fi A/B Test

A

B

Takeaways:

  • The A version shows more map which is better
  • While B version has a good filtering system, it might not be the most useful there, and the buttons for it are very very small.

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High-Fi Wireframes and Prototype

  • Our High-Fi frames were then developed with updates from the feedback:
    • an updated apartment search/preferences and listing function
    • a sunlight setting and render function
    • an updated furniture placement component that is very interactable

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High-Fi Usability Tests

  • Our High-Fi test had some key takeaways:
    • housing type icons are too busy and distracting
    • font size and type need to be very consistent throughout the whole app
    • check on spacing across elements on screens

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PROTOTYPE WALKTHROUGH

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NEXT STEPS

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Final Thoughts

Conclusions:

  • Iterations are key to producing high quality features
  • Components saved our lives

For the Future:

  • Further develop the website
  • Further develop the 3D touring aspect of the app
  • Onboard partners to integrate both users and property management companies
  • Onboard other partners who have technology that will vastly improve this app

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DELIVERABLES

Google Drive link:

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Figma file:

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Website URL:

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