PROJECT: Clothes Donation Application for WORLD CITIZEN
By Rosemary Ajuma Ekele
World Citizen is the Official Application for clothes donation for the World Citizen Initiative to help Donors send out donations in the easiest and quickest way.
Who was World Citizen created for?
Before the app was created, a demography of people who are advent donors to charities were interviewed with regards to donating to charity. I was able to collect data of their average donation activities and all their concerns such as:
“I find trouble, locating charities”
“
”
“How do I get them to recipients?”
“I’m afraid my donations would be used for profit”
Personas
In order to create a product that most serves the user, I created personas base on the data I collected from my survey participants. One of them is used as an example below.
The Actors and Empathy
I went ahead to determine who I majorly wanted to help with my product, which is the Donor and how best I can solve their donation problems in the most cost effective and least complex way. Below shows users’ pain points and the impact complexity matrix.
How did I come in for them?
After empathizing with the users, the only way to go was to come up with the best ways to solve their biggest problems and with these I arrive at the following if I do say so myself, amazing and highly effective features to help them with better experience.
These features can be better seen in their high fidelity prototypes presented in the next slide or in my portfolio linked here https://bit.ly/3oUIvCi
High Fidelity Prototype
How Users Reacted
After launching the high fidelity prototype, it was time to see how much problems I was able to solve with my design project hence a Usability Test was carried out with the same demography which was interviewed for empathy. Their reactions could be summarised as:
“I like the fact that I can order a pickup service. Saves time.”
“Being able to monitor my donations gets me excited.”
“It located donation centers close to me so fast.”
“
”
Thank you!
I really appreciate your audience and hope you buy into this idea that makes cloth donations with World Citizen totally hassle free.
A comprehensive and more detailed project case study is available for your perusal on my portfolio which I shall link HERE
By Rosemary Ajuma Ekele
Thankyou