TOOLKIT

Safe and supported:�Invest in health workers

Theme

April 1- 7, 2024

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Led by the Frontline Health Workers Coalition and partners, World Health Worker Week (WHWW) brings together advocates, health workers, leaders, and communities around the world to call for greater funding and faster implementation of commitments made to protect and support health workers.

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Goal: Urge leaders to follow through on global commitments and invest in, protect, and support the health workforce—especially women health workers.  �

Learn more on the #WHWWeek page

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World Health Worker Week

#WHWWeek

#SafeSupportedHealthWorkers

Note: See the “Collaboration opportunities” section for more info on sponsors, supporters, and partners

#WHWWeek Collaborators

#SafeSupportedHealthWorkers

Here’s what it looks like #WHWWeek

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Join the �campaign

Who we want �to reach

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• Ministers of finance, health, labor & education
• Other government officials & agencies
• Multilateral leaders
• Donors
• Health workers
• Professional health associations
• Patient organizations
• Academic and training institutions
• Media, as appropriate

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We want to see #SafeSupportedHealthWorkers in every community. Together we can inspire more policymakers to make our vision a reality.��Let’s fill social media feeds with images of safe and supported health workers in communities around the world, along with recommendations for actions to ensure every community has access.

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Follow the guidance below for using photos and videos to grab their attention.

Amplify the dialogue

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#WHWWeek - Primary hashtag�#SafeSupportedHealthWorkers - Secondary hashtag

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Connect on ��LinkedIn https://www.linkedin.com/company/frontline-health-workers-coalition

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Instagram @fhwcoalition

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X @FHWCoalition

Graphics

Use the links below to download graphics. Attach to your post on a �social media platform. See “sample �text for posts slide” for ideas and edit �to reflect your own messages and context. Make sure to add #WHWWeek and #SafeSupportedHealthWorkers �to your post.

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DOWNLOAD GRAPHICS

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TÉLÉCHARGER DES GRAPHIQUES *

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DESCARGAR

LOS GRÁFICOS **

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BAIXAR GRÁFICOS ***

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* Voir la section "Ressources supplémentaires" à la fin de la boîte à outils pour voir ces diapositives en français, en espagnol et en portugais.

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** Para ver estas diapositivas en francés, español y portugués, consulte la sección "Recursos adicionales" al final de la guía práctica.

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*** Consulte a secção "Recursos adicionais" no final do Toolkit para ver estes diapositivos em francês, espanhol e português.

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Social media photo frames

To use a photo frame, download the file �(PowerPoint), add your own photo and �export the slide as a jpeg. Post to social �media adding your post text (see “Sample �text for posts” slide for ideas). Make sure to add #WHWWeek and #SafeSupportedHealthWorkers and tag policymakers to amplify the dialogue.

Add details to your post to include the health worker’s name and the community they �work in. Make sure to obtain consent from �the health worker before sharing their �photo or location.

DOWNLOAD FRAMES

PHOTO FRAME OPTIONS (for LinkedIn, X, fb, and Instagram)

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TÉLÉCHARGER LES CADRES

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DESCARGAR LOS MARCOS

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BAIXAR MOLDURAS

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Safe & Supported Logo

Another option is to create your own posts and add the Safe & Supported logo to signal you’re part of the campaign and celebration of health workers for World Health Worker Week 2024. Additionally, there are rectangular graphics with the logo, the name of the week, and the�dates that could be used.

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DOWNLOAD LOGOS & ADDITIONAL GRAPHICS

We want to see #SafeSupportedHealthWorkers. All health workers - nurses, community health workers, doctors, pharmacists, etc – need to be well-trained, protected and compensated.�#WHWWeek

#SafeSupportedHealthWorkers are the backbone of resilient health systems and essential to achieving health equity, delivering primary care, preventing epidemics, managing chronic disease & responding to climate change. #WHWWeek

There are many global, regional, and country commitments to #SafeSupportedHealthWorkersbut policymakers need to translate promises and policies into long-term investments and integration in health systems. #WHWWeek

We want to see #SafeSupportedHealthWorkers. Many health workers, especially women, are underpaid or not paid at all. Women in the health sector face a 24% gender pay gap. #WHWWeek

We want to see #SafeSupportedHealthWorkers. The global shortage of health workers is a threat to reaching UHC. WHO predicts a shortage of at least 10 million health workers by 2030, with Africa bearing nearly 50% of the shortage. #WHWWeek

The Africa Health Workforce Investment Charter provides a platform for governments & partners to invest in more #SafeSupportedHealthWorkers. We urge leaders and donors to participate in the Forum in May to officially launch the Charter & make concrete commitments. #WHWWeek

We need increased and more targeted advocacy to ensure every community has access to #SafeSupportedHealthWorkers Investing in health workers can save millions of lives. #WHWWeek

We want #SafeSupportedHealthWorkers in every community! More investments are crucial to reaching health, economic and development targets. #WHWWeek

Sample text for posts

Leaders and donors - invest in #SafeSupportedHealthWorkers now, not after the next pandemic, or after conflict and climate change has further intensified global health challenges #WHWWeek

• Identify a powerful spokesperson–a health worker, leader, or advocate (or yourself)!
• Find a quiet location and position them in your camera frame horizontally:

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• Aim for a 15 second video.
• Share on LinkedIn, Instagram, or/X. In your post, type:

We want to see #SafeSupportedHealthWorkers �in every community. Listen to [name] tell policymakers what that looks like. #WHWWeek

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SAMPLE SCRIPT

We want to see safe supported health workers in every community…

… Leaders must {share specific policy or implementation ask ].”� Or

…This is what it looks like [share and example of how health workers are being safe and supported]

Guidance for videos

Investing in #SafeSupportedHealthWorkers has the potential to save millions of lives.

• Expanding primary care has the potential to save 60 million lives, increase life expectancy by 3.7 years, and promote health equity. But to do so, a more robust health workforce is needed to provide services to communities around the world. 
• Global leaders and donors need to invest in supporting and protecting health workers now and address health workforce challenges, not after the next pandemic, or after conflict and climate change has further intensified our global health challenges. 
• African leaders and other key funders and policymakers should commit to participating in the African Health Workforce Investment Forum that will take place in May.

�We need increased and more targeted advocacy to ensure every community has access to #SafeSupportedHealthWorkers to provide access to primary health care and to prevent the spread of emerging health threats.

• There are many global, regional, and country commitments to safe and supported health workers but policymakers need to translate promises and policies into long-term investments and integration in health systems.
• Continue to advocate for health workers and share these messages at the global, regional, and community level, including during the Africa Health Workforce Investment Forum and World Health Assembly in May. 

Key Messages

Key Messages

Increased investment in #SafeSupportedHealthWorkers is crucial for achieving SDG3 (Ensure healthy lives and promote well-being for all at all ages). With at least half of people around the world still lacking access to essential health services—including maternal care, HIV treatment, family planning, and vaccines, the rising tide of noncommunicable diseases, and the ongoing threats of emerging diseases and climate change, building a robust health workforce must be a priority from the global to community level. 

• Advancing universal health coverage (UHC) necessitates increased health financing for workforce training, recruitment, development, protection, and retention. 
• To achieve health for all, ensure an equitable response to health emergencies, improve gender equity, and more, finance ministers, other policymakers, and donors must make long-term investments in the global health workforce and enact gender-responsive policies to support and protect them.
• Governments must mobilize domestic resources for health workers to bridge funding gaps and international donors can support these efforts.

#SafeSupportedHealthWorkers are the backbone of high-performing and resilient health systems, making them an essential investment for achieving global health and development goals.

• Health workers–including nurses, midwives, and community health workers–are essential for expanding health services and reaching universal health coverage. They play a critical role in disease prevention and management, as well as in supporting strong economies.
• All health workers–including nurses, community health workers, pharmacists and others –need to be well-trained, provided with supportive supervision, and adequately compensated. 

Many health professionals are not #SafeSupportedHealthWorkers, and don’t receive the respect and appropriate working environments they need, leading to a lack of skills development and demotivation. This contributes to inequitable access to high-quality health care.

• Many health workers, especially women, are underpaid or not paid at all. Women in the health sector face a 24% gender pay gap and 86% of community health workers in Africa receive little or no compensation.
• Despite a surplus of unemployed health workers in several low- and middle-income countries, many countries struggle to meet the international minimum target of health workers per population. The WHO projects a global shortage of 10 million employed health workers by 2030, with Africa representing nearly half of the shortage.
• Health workers are leaving their positions or migrating because of poor working conditions, inadequate pay, lack of respect and recognition, and more. According to the WHO, ~15% of health and care workers globally are working outside their country of birth or first professional qualification. Escalating international health worker migration threatens health emergency response and the achievement of UHC in several countries.
• Health workers risk their safety and lives to provide care during disease outbreaks and conflict, and many still lack protection from outbreaks, and violence and harassment. One in 4 health facilities lack basic water services; 1 in 5 have no sanitation services.
• Incidents of violence against health care, from the bombing of hospitals to kidnapping of health workers, occurred in more than 30 countries/territories in conflict in 2022. Attacks on health workers in places experiencing have widespread impact on public health programs and access to care.

Key Messages

More ways to take part

U.S. CDC �Division of Global Health Protection

Celebrating #WHWWeek

�Social Media Resources

To use, right click on the images and copy to the appropriate social media outlet

FACEBOOK BANNER

LINKEDIN BANNER

X (FORMERLY TWITTER) BANNER

�Social Media Resources

To use, right click on the images and copy to the appropriate social media outlet

INSTAGRAM POSTS

�Social Media Resources

CAROUSEL IMAGES FOR INSTAGRAM, X AND FACEBOOK

To use, right click on the images and copy to the appropriate social media outlet

Events and collaboration

Publish an op-ed or blog

Write a blog post or thought piece about #SafeSupportedHealthWorkers. Self publish or pitch it to a local or national news outlet.

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Focus on a successful investment or a promising commitment that needs to be implemented. Target specific leaders, decision-makers, and funders. Examples:

• Q&A with or profile of a safe and supported health worker
• Key learnings from a successful health workforce strengthening initiative
• Analysis or comment on a health workforce policy or commitment.

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Once published, share on social media and tag policymakers and the Coalition.�

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Host an event

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Hold an event or meeting with your policymakers to urge them to invest in health workers and implement their commitments.

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Share your WHWW activities

Fill out this form, to share information about your event

SAMPLE EVENT��Project HOPE, Global Health Council, and Frontline Health Workers Coalition will host an in-person event in Washington, DC on April 3 for US Congressional staffers. We’ll educate them on the need to increase investment in health workers around the world and ask them to support the Global Frontline Health Workers Resolution introduced in the US House of Representatives.

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Collaboration opportunities

Supporter

• Multilateral institution, government, norm setting body
• Organizational leaders to lend their voices to WHWW through op-ed or multimedia
• Participate in social media, using WHWW hashtags
• Logo on materials and WHWW landing page

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Sponsor

• Provide supporting funding for the Secretariat to support WHWW
• Participate in social media, using WHWW hashtags
• Logo on materials and WHWW landing page

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Partner

• Current FHWC members, professional associations, organizations who request to be partners
• Organizational leaders to lend their voices to WHWW through op-ed or video
• Amplify health worker stories through videos, blogs, photos, and other media
• Share successful implementation stories and case studies, especially those that deliver high value to communities
• Participate in social media, using WHWW hashtags
• Logo on WHWW landing page

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Contact Tina Flores at cflores@intrahealth.org to discuss.

Monrovia Call to Action

Monrovia CTAs Anniversary

We’re celebrating the one year anniversary of the Monrovia Calls to Action this year – a critical moment of consensus between country delegates, community leaders, multilaterals and more at the 3rd International Community Health Workers Symposium in Liberia. Use the links below to download graphics and join the call for investment in community health programs to achieve universal health coverage

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DOWNLOAD GRAPHICS

INDIVIDUAL GRAPHICS (for LinkedIn, X, fb, and Instagram)

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TÉLÉCHARGER DES GRAPHIQUES *

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DESCARGAR

LOS GRÁFICOS **

BAIXAR GRÁFICOS ***

* Voir la section "Ressources supplémentaires" à la fin de la boîte à outils pour voir ces diapositives en français, en espagnol et en portugais.

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** Para ver estas diapositivas en francés, español y portugués, consulte la sección "Recursos adicionales" al final de la guía práctica.

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*** Consulte a secção "Recursos adicionais" no final do Toolkit para ver estes diapositivos em francês, espanhol e português.

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CAROUSEL GRAPHICS (for Instagram)

Twitter/Threads

The Monrovia Call to Action is 1️⃣ ! 🎂

Its five calls to the global health community can guide the way for #SafeSupportedHealthWorkers equipped to reach all communities, no matter how remote. Learn how at http://monroviacalltoaction.org/

#WHWWeek [include graphic]

�Facebook/LinkedIn

As we celebrate the one-year anniversary of the Monrovia Call to Action, we are re-elevating its important calls to action for #SafeSupportedHealthWorkers.

It urgently calls on the global community to fund, scale, and strengthen community health programs for the realization of universal health coverage and global health security. Learn how at http://monroviacalltoaction.org/

#WHWWeek

[Include graphic]

Instagram (in-feed)

"We must urgently fund, scale, and strengthen community health programs for the realization of universal health coverage and global health security."

As we celebrate the one-year anniversary of the Monrovia Call to Action, it remains as essential as ever for #SafeSupportedHealthWorkers at the last mile.

#WHWWeek

[include graphic]

�Instagram (story)

Use carousel of all five graphics

Monrovia CTAs Messaging

Additional resources�

Key Resources

• The Case for Investing in Primary Health Care Workers
• En français: La nécessité d’investir dans les personnels de soins de santé primaire
• Draft Africa Health Workforce Investment Charter
• WHO Global Health and Care Workers Compact

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Key Commitments

• Monrovia Call to Action
• Political Declaration of the High-level Meeting on Universal Health Coverage
• Political Declaration of the High-level Meeting on Pandemic Prevention, Preparedness and Response
• Biden-Harris Administration’s Global Health Workforce Initiative

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Graphiques

Save the date and zoom background

Download here.

Pour utiliser les graphiques, consultez le lien ci-dessous �pour les télécharger.

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Joignez-le à votre message sur �la plateforme de médias sociaux. Consultez le « Sample text for posts slide» pour des idées et modifiez-le pour refléter vos propres messages et contexte. Utilisez #WHWWeek et #SafeSupportedHealthWorkers dans votre message.

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RESERVER CES DATES (pour LinkedIn, X, fb, et Instagram)

5 MESSAGES CLES ET GRAPHICS (pour LinkedIn, X, fb, and Instagram)

GRAPHIQUE PRINCIPALE (pour LinkedIn, X, fb, and Instagram)

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TÉLÉCHARGER DES GRAPHIQUES

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Cadres photos pour les medias sociaux

Pour utiliser un cadre photo, téléchargez le fichier (PowerPoint), ajoutez votre propre photo et exportez la diapositive au format jpeg. Publiez sur les médias sociaux en ajoutant le texte de votre message (voir la diapositive "Sample text for posts" pour des idées).��Utilisez #WHWWeek et #SafeSupportedHealthWorkers et attirer les décideurs politiques pour enrichir le dialogue. Ajoutez des détails à votre message pour inclure le nom �de l'agent de santé et la communauté dans laquelle il/�elle travaille. Veillez obtenir le consentement de l'agent �de santé avant de partager sa photo ou sa localisation.

TÉLÉCHARGER �LES CADRES

LES OPTIONS DES CADRES DE PHOTO (for LinkedIn, X, fb, and Instagram)

• Identifiez un porte-parole puissant : un agent de santé, un leader ou un avocat(e) (ou vous-même)!
• Trouvez un endroit calme et positionnez-la personne horizontalement dans le cadre de votre caméra :�

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• Viser une video de 15 secondes.
• Partagez sur LinkedIn, Instagram ou/X. Dans votre message, inclure:��Nous voulons voir des agents de santé en sécurité #SafeSupportedHealthWorkers dans chaque �communauté. Écoutez [nom], expliquer aux décideurs politiques un exemple. #WHWWeek

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EXEMPLE D’UN SCRIPT

Nous aimerions vor les agents de sante en securite et soutenu dans chaque commaute…

… “Nous aimerions voir des agents de santé en sécurité et soutenu par leur communauté….”� Ou

- "Voici un exemple : [partage un exemple de la façon dont les agents de santé sont en sécurité et soutenus]”

Conseils pour les videos

Gráficos

Save the date and zoom background

Download here.

Para utilizar los gráficos, consulte el enlace que figura abajo para descargarlos.

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Añade a su publicación en la plataforma de medios sociales. Consulte la diapositiva de "texto de muestra para publicaciones" para obtener ideas y edítela para que refleje sus propios mensajes y contexto. Utilice #WHWWeek y #SafeSupportedHealthWorkers en su publicación.

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GUARDAR LAS FECHAS (para LinkedIn, X, fb, et Instagram)

5 GRÁFICOS DE MENSAJES CLAVE (para LinkedIn, X, fb, and Instagram)

GRÁFICOS PRINCIPALES (para LinkedIn, X, fb, and Instagram)

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DESCARGAR� LOS GRÁFICOS

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Marcos de fotos para medios sociales

Para utilizar un marco de fotos, descargue el archivo (PowerPoint), agregue su propia foto y exporte la diapositiva como jpeg. Publique en los medios sociales añadindo el texto de su publicación (consulte la diapositiva "Texto de muestra para publicaciones" para obtener ideas).��Utilice #WHWWeek y #SafeSupportedHealthWorkers y marque a los responsables políticos para amplificar el diálogo. Añade detalles a su publicación para incluir el nombre del profesional de la salud y la comunidad donde trabaja. Asegúrese de obtener el consentimiento del trabajador antes de compartir su foto o ubicación.

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DESCARGAR LOS MARCOS

OPCIONES DE MARCOS DE FOTOS (para LinkedIn, X, fb, e Instagram)

• Identifique un portavoz poderoso – ¡un profesional de salud, un líder o un defensor (o usted mismo)!
• Encuentre un lugar tranquilo y dispongalos en el marco de su cámara horizontalmente:
• �

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• Apunte para un video de 15 segundos.
• Comparta en LinkedIn, Instagram o/X. En su publicación, escriba:��Queremos ver #SafeSupportedHealthWorkers en todas las comunidades. Oigan a [nombre] decir a los responsables políticos cómo se vería eso. #WHWWeek

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SCRIPT DE MUESTRA

Queremos ver PROFESIONALES de la salud protegidos y respaldados en cada comunidad...

Los líderes deben [compartir políticas específicas o preguntar sobre implementación]

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Así es como se ve [compartir un ejemplo de cómo los trabajadores están protegidos y respaldados]

Orientación para vídeos

Gráficos

Save the date and zoom background

Download here.

Para utilizar os gráficos, clique no link abaixo para baixá-los. 

Anexe ao seu post na plataforma de rede social. Consulte o slide “exemplos de texto para posts” para mais ideias e customize �com suas próprias mensagens �e contexto. Não se esqueça �de adicionar as hashtags #WHWWeek e #SafeSupportedHealthWorkers na sua postagem. 

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RESERVE NA SUA AGENDA (para LinkedIn, X, fb, et Instagram)

5 GRÁFICOS DE MENSAGENS PRINCIPAIS (para LinkedIn, X, fb, and Instagram)

GRÁFICOS PRINCIPAIS (para LinkedIn, X, fb, and Instagram)

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BAIXAR GRÁFICOS

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Molduras para fotos em mídias sociais

Para utilizar a moldura, baixe o arquivo (PowerPoint), adicione a sua foto e salve o slide em formato de jpeg. Adicione o seu próprio texto e poste nas redes sociais (para mais ideias, consulte o slide “exemplos de texto para postar”). ��Não se esqueça de adicionar as hashtags #WHWWeek e #SafeSupportedHealthWorkers e de marcar formuladores de políticas públicas e tomadores de decisão (ex.: membros do poder Executivo e Legislativo) para que expandir ainda mais diálogo. Inclua o nome do profissional de saúde e a comunidade no qual ele está inserido no texto do seu post. Certifique-se que as informações em sua postagem estejam corretas e de que você obteve o consentimento necessário do profissional de saúde antes de compartilhar nomes, fotos e localização.

BAIXAR MOLDURAS

OPÇÕES DE MOLDURA PARA FOTOS (para LinkedIn, X, fb, and Instagram)

• Identifique um porta-voz bem com uma boa reputação reconhecida, por exemplo: um profissional da saúde, defensor da causa (ou até você mesmo)!
• Encontre um lugar tranquilo e posicione-os no enquadramento da câmera na horizontal. �

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• Planeje um vídeo de 15 segundos.
• Compartilhe no LinkedIn, Instagram, ou/X. Na sua postagem, escreva:

Nós desejamos ver #SafeSupportedHealthWorkers em todas as comunidades. Ouça o que [nome] tem a dizer aos � formuladores de políticas públicas sobre como podemos fazer isso. #WHWWeek

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EXEMPLO DE SCRIPT

Queremos que os nossos profissionais de saúde recebam o apoio necessário e tenham um ambiente seguro de trabalho �em todas as comunidades…

Os nossos líderes devem... [compartilhe recomendações de políticas públicas ou pedidos específicos].”

Ou

Esse é um exemplo ... [compartilhe um exemplo de casos nos quais profissionais de saúde tem o apoio necessário e um ambiente �seguro de trabalho].

Guia para vídeos �