Intro to Sculpt
Capabilities & Case Studies
2024
What’s Inside?
Hello, we are sculpt.
SOCIAL FIRST SINCE 2012
Sculpt builds social strategies for bold B2B brands.
we support two types of goals
BRAND BUILDING
Grow your awareness, audience and advocates.
Increase your brand’s reach, �engagement, and SOV.
DEMAND & REVENUE
Grow your qualified �leads and revenue
Fill the pipeline with your ideal clients by leveraging the power of paid social.
grow your awareness, audience and advocates
Let’s clarify your social strategy, create scroll-stopping content, engage your advocates 1-to -1, and grow an audience that cares, shares, and converts.
GENERATE AUDIENCE GROWTH & ENGAGEMENT
organic social media services
Audit
Strategy
Content Production
Community Management
Paid Amplification
Reporting
Social Listening
build sustained brand awareness & engagement
content strategy
community management
social media content production
audience growth
influencer management �& relations
editorial calendar planning
measurement & reporting
brand lift campaigns
HOW WE DO IT
Humans buy from brands that they know, like, and trust. Our team will become yours to build an audience that cares and shares
Remote Case Study
Global B2B SaaS
SHAREWORTHY SOCIAL FOR A CATEGORY LEADER
BACKGROUND
Remote.com offers global employment of record (EOR) services to help businesses onboard, offer benefits, and pay workers around the world. Before its partnership with Sculpt, Remote was active everywhere, but trying to find new ways to position itself as a #RemoteWork thought leader in a competitive landscape.
APPROACH
Sculpt leaned into proactive engagement strategies and new content pillars that aimed to connect Remote with global communities of remote professionals, including influencers, customers, and advocates.
RESULTS
North of 78,000 new LinkedIn followers, a 36% lift in monthly average LinkedIn interactions, and more than 6,700 engagements (comments, reactions) earned from proactive replies.
At Sculpt we have a saying: The “comment �is the content.”�
We wrote clever and insightful responses to trending posts that increased Remote’s share-of-voice in their target community of practice. Each day we targeted the top post(s) of the last 24 hours on LinkedIn in the category of #RemoteWork resulting in a significant lift in earned reach, social traffic, and followers.
Schneider Electric Case Study
B2B Industrial & SaaS
AGILE SOCIAL MEDIA FOR ENERGY LEADER
BACKGROUND
Schneider Electric is a global leader in energy management and industrial automation solutions. Their North America marketing team was looking to elevate their social media presence and needed strategic guidance and hands-on support to bring new initiatives to life.
APPROACH
Sculpt consulted on modern practices to improve reach and engagement for their brand and segment marketing on social. After early wins, our support expanded to daily customer care, content publishing, employee advocacy, and reporting in Sprinklr. Sculpt also launched successful influencer campaigns for new products, and managed event campaigns at their annual Innovation Summit.
RESULTS
With the help of a dedicated Sculpt team, Schneider Electric hit its brand measurement goals, amplified Tier 1 PR coverage, managed an active publishing cadence of hundreds of posts per month, provided personalized support to 20+ stakeholders, and ventured into new territory like TikTok influencers, Reddit, exec thought leadership, and LinkedIn Live video.
"Sculpt consistently brings refreshing solutions to the table.”
Jeanne Cox, Marketing Manager
Schneider Electric 🤝Sculpt
Our comprehensive scope of work:
Velo3D Case Study
Additive MFG
🚀ACCELERATING SOCIAL FOR A (LITERAL) ROCKET BUILDER
BACKGROUND
Velo3D needed help accelerating their social media presence to pair with a customer acquisition and PR blitz ahead of their IPO. As a hypergrowth startup, Velo3D needed a team that could work closely with theirs in a period of rapid growth — all while creating content that educated and entertained their business and engineering audience segments.
APPROACH
Sculpt took over social media content creation and paid social strategy with an initial goal to 2x followers. Through a close collaboration, Sculpt found the right recipe of organic video and sponsored content to sustain monthly audience growth while contributing to Velo3D’s aggressive top-of-funnel goals.
RESULTS
Velo3D doubled their LinkedIn followers in the first year and continued outpacing competitors on the platform with best-in-category content. With the support of the Sculpt team, Velo3D was able to test new concepts quickly and increase engagement rate on ads and organic content while maintaining a high degree of brand coherence.
2x
Growth in LinkedIn followers in first year
We tested a variety of organic content formats and series — contributing to 100+% follower growth on LinkedIn.
Cuties Case Study
B2B/B2C Distribution
27,000%
Growth in Instagram �Reach YoY
75%
Growth in Twitter Followers, YoY
BRING JOY BACK TO FEEDS
BACKGROUND
Sculpt worked with Sun Pacific to transform the social media content, amplification, and engagement strategy for two of their popular brand, including Cuties citrus fruit. Their social presence was flat, and still focused on traditional but tired ‘kid-friendly snack’ positioning.
APPROACH
Sculpt introduced new content series, a refreshed brand personality, and seasonal activations based on discoveries found in the listening/strategy phase.
RESULTS
Sculpt reversed a declining engagement trend and contributed to a massive lift in social and business KPIs across the board, including triple-digit growth in reach and 75% growth in followers on Twitter with only 50% of the allocated paid budget. Throw in some unexpected celebrity moments, an official Disney collaboration, and lots of surprise and delight and you have one very successful year of partnership.
As for Sculpt, our B2C learnings on content trends have informed our B2B work too.
BEFORE
AFTER
Produced hundreds of diverse creatives increasing our content reach 21,700% in one year
Produced hundreds of diverse creatives increasing our content reach 21,700% in one year
Robokiller Case Study
Tech/App
CALL BLOCKER KILLS IT ON TIKTOK
BACKGROUND
Robokiller is a spam call and text blocker app. After a real user’s viral video led to a spike in downloads, Sculpt came on to launch the official channel, leverage the creator for a bigger partnership, and build off the initial fame.
APPROACH
Our approach to TikTok was multifaceted. It included:
RESULTS
Robokiller quickly saw the benefits of activating on the platform ahead of its competitors. It experienced rapid growth, receiving thousands of new followers in just a few months. Robokiller was able to jumpstart a viral channel that drew millions of eyes to its brand with content that could be leveraged for cross-platform advertising and direct-acquisition campaigns. Our TikTok posts became their paid team’s top performing ad creatives.
9M+
VIEWS ON VIDEOS
160K+
ENGAGEMENTS ON
OWNED CONTENT
We generated more than 10,000 followers and 9M views in 10 months (starting from scratch).
Did it translate into product discovery and trials? Let our comment section be the judge.
GENERATE AWARENESS & ADVOCACY
exec & employee social
Strategy Playbooks
Copy & Content Creation
Workshops & Training
Thought Leader Ads
Follower Growth Reporting
empower your team with strategy consulting
social media audits
trend & channel POVs
creative strategy & templates
exec ghostwriting
executive & employee training
platform & software recommendations
HOW WE DO IT
Gain the tools, tactics, and confidence to leverage emerging channels and modernize your social media marketing strategy – in-house. We’ll direct, you execute.
Thought Leadership interview series
Visual topic explainers
Repurposing content in new formats
Audiograms from recordings
Thought leadership copywriting
We interview execs, capture their ideas, and translate POVs into content for their personal and corporate channels.
Livability.com Case Study
B2C/B2B Travel Media
immediate
Increase in social engagement
and time savings
BACKGROUND
Livability.com shares the best places to live, work, and visit in the United States, and generates more than 11 million visits annually. Their editorial team wanted to grow the owned social media audience to better align with their target audience and mission.
APPROACH
Sculpt proposed a forward-thinking content and community engagement strategy with 8 new creative pillars after an in-depth audit of their current presence. We used crawl, walk, and run milestones to help their team balance short-term constraints with long-term opportunities.
RESULTS
With a clear game plan bought-in across the organization, Livability’s team could move social media channels forward with confidence. Quick wins like revised publishing schedules and updated post formats drove immediate growth in KPIs while saving staff hours a week. In the Editor-in-Chief’s own words, “The conversations we had with Sculpt during the course of this project will inform the direction and branding of our company for years to come.”
STRATEGY GUIDANCE FOR THE IN-HOUSE TEAM
Sculpt proposed a new social strategy framework and rolled out 8 new content pillars.
social media strategy example
grow your traffic, �leads, and revenue
Tie social to revenue by filling the pipeline from �social channels with your exact target buyers.
AMPLIFY REACH & REVENUE
influencer & creator campaigns
Campaign Strategy
Influencer ID & Outreach
Whitelisting Ad Support
Campaign Reporting
Contracts & Negotiation
Campaign & Content Management
Confluence Case Study
Global B2B SaaS
VACAY READY WITH MICRO INFLUENCERS
BACKGROUND
Our client asked us to help them with their first-ever Influencer campaign focused on brand awareness. They wanted us to explore how to increase share of voice and to reach decision makers during peak travel and vacation months.
APPROACH
Our micro-content influencer campaign featured engaging videos of influencers demonstrating how they planned for vacation with and without Confluence. After the initial publishing wave, we repurposed the content to launch our client's TikTok & YouTube and ran ads to drive cold traffic to the client's product pages rewarm key audiences. �The total investment was under $16K.
RESULTS
Our TikTok and YouTube Shorts content with three influencers and eleven videos was a huge success. To build on this, we repurposed eight videos to launch our client's channels, leading to 272,623 additional views, with 24.24K organic views (8% of total) before running ads for greater cold audience awareness.
+691K
VIEWS ACROSS ALL CHANNELS
+8.9K
ENGAGEMENTS
We generated more than 419K views in two months across YT + TT.
AMPLIFY REACH & REVENUE
paid social campaign services
Ad Audits
Campaign Strategy
Ad Creative Production
Custom Audience Builds
Conversion Reporting & Tracking
Creative Testing
HubSpot Integration
generate leads �& grow faster
ad copy and creative testing
paid social optimization
customer journey ad mapping
hubspot integration consulting
HOW WE DO IT
Influence your category’s buyers at the beginning, middle, and end of their decision journey with paid social and influencer marketing.
Blend Case Study
B2B FinTech SaaS
50%
HIGHER CTR ON SCULPT CREATIVE
SCALING UP CREATIVE ASSETS FOR SOCIAL CAMPAIGNS
BACKGROUND
As Blend.com ramped up ABM, social, content, and demand-gen campaigns, they built lots of long-form content, but lacked effective creative to market them.
APPROACH
Sculpt repurposed pillar assets into batches of dozens and eventually hundreds of thumb-stopping post and ad variants—formatted for every placement.
RESULTS
Sculpt provided expedited creative for high-impact campaigns at a high production value—without sacrificing precious internal resources. One pilot project turned into a multi-year relationship as the elevated campaigns outperformed baseline campaigns (ABM KPIs, CPC, CPL). In one ABM campaign, Sculpt creative had a 50% higher CTR and dropped CPL by 18% compared to the benchmarked campaign.
BEFORE
AFTER
Sculpt creative had a 50% higher CTR and dropped CPL by 18% compared to the benchmarked campaign.
Netscout Case Study
PAID & ORGANIC SOCIAL CREATIVE PARTNERSHIP
BACKGROUND
NETSCOUT sells security and monitoring solutions to the largest organizations in the world. They need continuous engagement with key decision makers. Their challenge isn’t pillar content, but distribution, resonance, and SOV.
APPROACH
Sculpt collaborates with the NETSCOUT digital marketing and creative teams + agencies to develop social-friendly creative assets for all brand, solution, and event campaigns.
RESULTS
Sculpt provides a wide variety of paid and organic social creative for campaigns at a high production value—without sacrificing precious internal resources. Like other successful pilots, our initial creative services assignment has evolved into a multi-year relationship as our creative outperformed their benchmarks. We’ve created hundreds of creatives contributing to meaningful lift in SOV, traffic, & MQLs
Global B2B SaaS
To support pillar campaigns, we atomize thought leadership reports into compelling ads.
Overall, we’ve created hundreds of creatives contributing to YoY lifts in SOV, traffic, & MQLs.
CIVCO Case Study
B2B MedTech
$50-80
cost per lead from
paid social channels
PAID SOCIAL SUPPORT TO DRIVE SQLs
BACKGROUND
CIVCO invents and markets innovative solutions to a hard-to-reach audience, made harder by COVID: radiologists, hospital decision makers, and other healthcare pros.
APPROACH
Sculpt leveraged LinkedIn and Facebook ads for �a variety of content offers across lifecycle stages. Based on CRM data and sales team feedback, we pivoted away from MQL-focused ads (whitepapers) towards lower-funnel SQL ads (sample requests). We test creative offers monthly to lower CPA.
RESULTS
Sculpt has increased ad spend progressively as we exceeded benchmarks for lead volume and CPL ($50-80). The LinkedIn leads were consistently more qualified than other PPC channels.
We targeted specific roles with a variety of content offers, then leaned into sample requests.
ICR Case Study
Economic Development
15-20%
avg. conversion rate of LinkedIn + Meta ads
CRUSHING EXPECTATIONS WITH PAID SOCIAL & VIDEO
BACKGROUND
ICR IOWA is an economic development organization serving the greatest market in the world—the Iowa City-Cedar Rapids area. ICR tapped Sculpt to jumpstart the ‘Talent Hub,’ an innovative job-matching program built on HubSpot with a goal of recruiting quality candidates to local employers.
APPROACH
Starting from zero, we needed a bold pitch to get candidates in the funnel. We produced a series of social video ads featuring the Director of Talent Attraction that spoke directly to what our audience wanted most, and designed a self-aware email nurturing sequence to earn trust and get meetings booked.
RESULTS
At the beginning of the campaign, we joked that our real goal was to attract so many leads that our client wouldn’t be able to keep up. Be careful what you wish for. We smashed their top-of-funnel goal of 500 qualified candidate leads with time to spare, and maintained the lead volume for four consecutive years.
Livability Media Case Study
200+
qualified leads below target CPL on LinkedIn
LINKEDIN TESTING REVIVES OPPORTUNITIES IN A NICHE MARKET
BACKGROUND
Livability won clients through the strength of their brand and the hustle of their BD team. When Zoom became the norm, it was time for a digital-first approach to reach their niche audience.
APPROACH
Sculpt employed a continuous improvement and testing plan to find the winning combinations of LinkedIn offers, audiences, and ads month-over-month.
RESULTS
The campaigns opened the dialogue with multiple statewide organizations — who have historically been harder to meet with in the past, and resulted in new closed won opportunities. Our Campaign Managers made constant optimizations throughout the first six months to bring in a total of 218 leads at a $47.19 cost per lead average, -61% under the target CPL.
B2B Services / Trade Media
We generated more than 200 leads with a 61% lower cost than the benchmark.
process makes perfect
Our engagements follow a proven path to success.
Opportunity�Assessment
Discover gaps and opportunities in your current social media program. Get clarity on your audience, competitors, and future.
2-3 weeks
Strategy�Foundation
Build a new foundation �for modern social media marketing with a content, channel, and campaign strategy designed for your brand’s goals.
Initial Content or Campaign Launch
Begin planning, producing, and publishing content while your team learns alongside ours. Add new channels, creative variety, and spend to grow faster.
Growth & Optimization
With the direction set, we support your team with ongoing social media content and management to bring the strategy to life.
2-3 weeks
ongoing
ongoing
1
2
3
4
Audit your competitors, audience, and past performance to inform creative and growth opportunities.
✅ We use three strategic inputs to uncover observations and takeaways for our strategy phase.
opportunity assessment
PERFORMANCE ASSESSMENT
Analyzing past content and channel performance, and establishing KPIs to move forward.
AUDIENCE ASSESSMENT
Uncovering what and who influences your audience across social through listening and research.
COMPETITOR ASSESSMENT
Analyzing your competitors’ campaigns and content to identify opportunities to differentiate, or lean in.
1
2-3 weeks
strategy foundation
2
Once you define who follows you and why, the ‘how we grow’ becomes easier. We’ll sculpt your content pillars, visual voice, and community management plan across social media platforms so you can post with purpose.
INCLUDING
social media maturity analysis
audience analysis & definition
channel planning & expansion
content pillars & series concepts
community management guidelines
benchmarks & measurement plan
2-3 weeks
CLARIFY YOUR CHANNEL & CONTENT STRATEGY TO POST WITH PURPOSE
content creation
3
Let’s talk content collaboration. Sculpt uses a 45-day production cycle to take clients from plan to publish.
ongoing
CONTENT PREVIEW
We work with your team to develop and review the planned content for the month.
PRODUCTION & APPROVALS
With your input and approval, we write, produce, publish, and amplify the social media assets.
REPORT & LEARN
We report back KPIs and learnings as we go on a monthly and quarterly basis.
1
2
3
growth & optimization
4
ongoing
TIMELY & TACTICAL OPPS
What: Reactive, content, trends
How: Meeting cadence + followups
When: Ongoing
CHANNEL OPPS
What: Expansion
How: Custom report/doc
When: Ad hoc
BRAND BUILDING OPPS
What: Social listening analysis
How: Custom presentation
When: Quarterly
Looking for ongoing strategy collaboration? Our team supports yours with POVs and playbooks.
background
How we scope your work and structure your team.
meet your brand’s�biggest fans
We get you. We also get social, brand, demand, and how it all flows together for businesses like yours. No need to orchestrate a team of experts to pull a strategy together. Your lead Engagement Manager has you covered.
You
Social & Influencer Strategist
Engagement Manager
Community Manager
Content Creators
Paid Campaign Manager
We structure scopes based on your brand’s desired level of social media business maturity (aka goals for leveling up). We’ll package multiple budget scenarios for you to decide. Request a proposal here.
service packages that grow with you
Contact us to see pricing options and potential outcomes for your team
social media maturity level | level 1 | level 2 | level 3 | level 4 | level 5 |
status | Active & Inconsistent | Measured & Maintained | Growing & Integrated | Leading & Responsive | Innovating & Defining Culture |
package | Traffic | Growth | Accelerated | Enterprise | |
estimate | | | | ||
$5-10k/mo
$10-20k/mo
$20-30k/mo
Let’s talk
Every content deliverable in a monthly engagement has a value assigned. We call these “Content Units” (CUs).
1 CU = $75, simple as that. The best part? Rather than commit to a static number of fixed assets forever, we can shift our content focus to higher performing formats, and ratchet the volume up or down, without changing our rates.
predictable pricing made to flex
Example Formats (includes revisions, delivery, publishing) | Units Each |
Copy-only posts, short-threads, or polls �(+2 for long threads) | 2 |
Custom static graphic | 4 |
Short Social Video ( ~6 - 15s ) | 8 |
what makes us different
Focus and flexibility
SOCIAL FOCUSED
Everything we do incorporates social media because it’s powerful, personal, and touches every part of your business. Clients love that we’re more efficient than leaning on in-house resources, and more effective than providers that claim to do it all.
BUILT FOR B2B
Too often social media falls into the “lights on” trap — keeping active but not posting with a purpose. That won’t cut it in B2B. We connect the dots between our program and your business goals. We’re in your CRM, comments, and DMs, getting a full picture of the customer.
MADE TO FLEX
Needs change. We update the scope based on what works, what we learn, and what our client wants. We have the team resources on tap to expand channels, production, or specialized services.
our core values
We believe our hustle & heart �will set you apart.
SPARK�What if and let’s try�
DOER�Bias towards action and impact�
GROWTH MINDSET �Forward-thinking, future-focused
COLLABORATION�We over me mindset�
HUMANS FIRST�Critique ideas, not people�
CARE ABOUT QUALITY�Proudly creating work that works
I bet we know what you’re gonna ask.
FAQ
let’s get started
Tell us about your goals, your vision, and why you �do what you do. We’ll listen, then develop a strategy that will �push your plans for growth forward. Let’s get started.
visit
wearesculpt.com
call
707.728.5780
rfp@wearesculpt.com