TESTING DEMAND�ON SOCIAL MEDIA
MARKETING MVPS
Justin Wilcox
TeachingEntrepreneurship.org
WHY?
TV Ad Spend
What’s the RED line?
Global Ad Spend
TV vs Internet
2011
TV $90B > Internet
2020
Internet $90B > TV
2026
Internet 80% All Ads
=
ONLINE MARKETING
MARKETING
FOR OUR STUDENTS
WHY?
Why?
3 Reasons . . .
Social Media Marketing Dominating?
Social Media
TARGETING
Social Media
Pick 3 . . .
Surprising / interesting ways to target people
bit.ly/FBDemoOptions
Making Your 1st
Social Media Ad
Demographics
1. Social Network
2. Age
3. Gender
4. Income
5. Region
bit.ly/SMAdGen
Customer Interviews
“Frustrated battery doesn’t last all day”
“Anxious calling an Uber with low battery”
“Excited about renewable energy”
Demographics
1. Social Network
2. Age
3. Gender
4. Income
5. Region
bit.ly/SMAdGen
Interests & Behaviors
Box #6
bit.ly/FBDemoOptions
7. Describe Image
Evoke emotions
Customer Interviews
“Frustrated battery doesn’t last all day”
“Anxious calling an Uber with low battery”
“Excited about renewable energy”
7. Describe Image
Evoke emotions
8. Find an Image
9. Create Your Ad
Evoke emotions
Customize Lesson
1. Spreadsheet Ad
2. Draft Facebook Ad
3. Run Facebook MVP Ad
4. Run A/B Tests
Lesson Plan
Digital Version
When to Use It?
Digital Version
Structured Curriculum
Here
TAKE A SAMPLE KIT
teachinge.org/usasbe
LESSON PLAN
teachinge.org/usasbe
https://bit.ly/tehappy23
teachinge.org