PRODUCT VISION
& STRATEGY
#FSPMAssignmentIntermediate
By: Fardil Khalidi
3 CHOSEN STARTUPS
digital news media platform
media platform company for gen z
online payment gateway for ecommerce
3 STARTUPS CHOSEN
KUMPARAN
Company Vision
Kumparan
Presents excellent journalism along with comprehensive data
provide up-to-date news and stories to suit the reader's desire for information reference
Product Vision
meet the user's need of information by providing actual, comprehensive, and enjoyable publication
Acquire curated writer to share insightful journalism, opinion and storytelling through user generated content
Engage with community
3 STARTUPS CHOSEN
IDN MEDIA
Company Vision
IDN Media
Bring democratize and positive impact through media platform
bring principles such as inclusivity, collaborative working, and leveraging creativity
Product Vision
Bring inclusivity journalism targeted to all user persona (youngster, female, entrepreneurs, creative worker, etc)
Present to encourage users/readers through democratized publications and community engagement
3 STARTUPS CHOSEN
MIDTRANS
Company Vision
Midtrans
Makes inclusive financing for all business types and scales
Product Vision
Provide an end-to-end solution to meet business financing needs with easy to set up, scalable, and secure
Provide multiple choice of payment option such as bank, ewallet, credit card, pay later, and so on
CONCLUSION (COMPANY VISION VS PRODUCT VISION)
After practicing the breakdown of company vision & product vision for three selected startups (Kumparan, IDN Media, and Midtrans), I found that both these terms may different but they are interchangeably. Company vision typically speaks about broader messages that a company wants to deliver. while product vision is communicated more concisely, directly, and specifically to specific user personas.
Like a one-to-many relationship where a company vision may have multiple product visions. For example, IDN Media has a company vision to bring a democratized and positive impact through journalism. However, the way to get there is varied (the product is also varied). Simply said like; they have IDN TIMES, POPBELA, POPMAMA, GGWP, FORTUNE IDN, etc. They try to engage with the communities with different personas (like female, youngster, entrepreneur, gamers, etc). This is how they define their product vision where it is aligning every products and stakeholders which is inclusivity.
LEAN CANVAS
By: Fardil Khalidi
#FSPMAssignmentIntermediate
LEAN CANVAS
By: Fardil Khalidi
Problem
Solution
Customer Segments
Revenue Stream
UVP
Unfair Advantage
Customer Segments
Channels
Key Metrics
Cost Structure
Revenue Stream
Most Conventional media deliver rigid journalism
Hoax and tendentious news
Lack of creativity & not engaging
Millennials
Gen Z
Female
Communities
Early Adopter
Existing Alternatives
Newspaper
Online Media
TV
Media targeting Milennials & Gen Z
Media platform with democratized journalism
Media with inclusivity
Indonesia demographic advantages for milennials & Gen Z
Product market fit suit to target user
Founder background (education & experiences)
An inclusive media platform for milennials & Gen Z
Total downloader
Total user registration
Page sessions
High Level
Bring democratize and positive impact through media platform
Online portal (websites)
Mobile App
Video Platform (OTT)
Socmed
Offline activation�(IDN goes to campus, etc)
Close relation
Classmates
Friends in same hobbies
Friends in same communities
Infrastructure
Acquisition cost
Operational
Branding
Campaign (ATL & BTL)
Ads / advertorial
Strategic partnership
Event Sponsorship
Premium article
Featured article
THANK YOU
Fardil Khalidi
(Product Manager & Startup Enthusiast)