BeliefTrack
Helping The Church
disciple with clarity.
A data-driven discipleship platform built for the modern Church.
THE PROBLEM
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BeliefTrack | Pre-Seed
Churches are flying blind.
Most pastors have no meaningful visibility into what their congregation actually believes.
01
Hidden Blind Spots
Leadership and members carry unaddressed theological gaps that quietly erode discipleship.
02
Outdated Tools
Paper surveys and 90-minute meetings produce stale data and nobody enjoys them.
03
No Upfront Value
Today's solutions ask the congregation to give time and nothing personal in return.
THE SOLUTION
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BeliefTrack | Pre-Seed
A discipleship engine,
not a survey.
BeliefTrack turns belief data into clear, actionable insight.
Engaging for the individual, indispensable for the Church.
“I love it. It's not often I take a 300-question quiz and wish there
were more.”
BeliefTrack user
“It's like a personality test, but for my theology. It gives me
something genuinely unique.”
BeliefTrack user
MARKET OPPORTUNITY
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BeliefTrack | Pre-Seed
Large, hungry, and see the need.
A global audience, a proven willingness to invest, and a clear path to capture.
Global Christians active on Social Media
1.82B
Follow deep-theology YouTube channels
TAM
Global Churches with web presence
1M+
Christians active on Social Media
160M
Churches with web presence
210K+
SAM
U.S. Market
SOM
5M+
US Churches actively survey their congregations
35K
WHY NOW
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BeliefTrack | Pre-Seed
Interest in Christian beliefs is climbing.
Search demand has more than doubled in 5 years. The hunger is here.
INTEREST OVER TIME
Search: "Christian beliefs" · United States · past 5 years
WHAT THIS MEANS
The hunger is no longer hyper-niche.
90% of pastors admit spiritual formation could improve
Apologetics & theology channels are exploding online.
Pastors face questions their seminary never prepared them for.
The Church needs better tools, fast, to equip leaders and laity.
HOW IT WORKS
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BeliefTrack | Pre-Seed
Three steps. Two audiences. One loop.
Engagement for the individuals produces insights for the Church.
Answer
Users walk through hundreds of Christian beliefs in an engaging, gamified flow that's fun to keep doing.
Discover
Each user sees alignment data unique to them across denominations, eras, and communities.
Grow
Premium Church accounts unlock dashboards revealing congregational blind spots and growth opportunities.
TRACTION
07 / 14
BeliefTrack | Pre-Seed
Ten months. Real users. Real momentum.
MVP built and validated, growing through word of mouth.
800+
Users on MVP
115K
Beliefs tracked
15+
Pastors / leaders
Jul '25
POC launch
400 users in 1 week
Sep '25
Church profiles
First pastor calls
Feb '26
Growing usage
Updated onboarding flow
Mar '26
First paying customer
Recurring revenue
Apr '26
Local associations
Meetings with networks
May '26
MVP launch · Ministry at Scale Podcast
Growing connections with church tech thought leaders
Jul '26
Conference speaker (Future)
Small Church Ministry conf.
USERS ARE TALKING
Real discussion on a real belief.
Engagement is happening organically inside the product.
BUSINESS MODEL
06 / 14
BeliefTrack | Pre-Seed
Paid premium plans, one mission-aligned supporter tier.
Free engagement layer drives acquisition. Paid plans monetize individuals and churches
Individuals
Free → Premium
$20+ / month
Deep belief tracking, comparisons, custom beliefs, and full community engagement.
Churches
Premium
$20+ / month
Congregation insights, doctrinal heatmaps, and alignment reporting for the church.
Supporter tier
$5 - $20 / month
One-time or recurring support unlocking badges and subset of features
*Currently offering free, on request, to gain churches
TEAM
07 / 14
BeliefTrack | Pre-Seed
A founder built for this moment.
Four disciplines in one founder.
Matthew Ward
Founder & CEO
Operator, engineer, and marketer. Already executing.
Can Market
Built a 250K-subscriber YouTube channel part-time.
Can Lead
Former U.S. Army Reserves Captain.
Can Build
13 years as a software engineer.
Can Connect
Experience across small to large churches and multi-denominational groups.
GO TO MARKET
09 / 14
BeliefTrack | Pre-Seed
Attacking from two angles.
A relational top-down motion to win Churches, paired with a content-led pull for individuals.
01 · RELATIONAL - BUILDING A NETWORK
Personal Outreach
Face-to-face meetings with pastors and church leaders.
Speaking at conferences (Small Church Ministry conf., July 2026).
Podcast appearances (Ministry At Scale).
Direct introductions across denominational networks.
02 · CONTENT-LED
Online Marketing
Long-form YouTube on apologetics & theology, a proven format.
Cross-collaboration with established creators (5M+ subs reach).
Partnership with Five Q for production & growth.
Founder's 250K-subscriber track record as proof of repeatability.
COMPETITION
12 / 14
BeliefTrack | Pre-Seed
No one is providing value for both individuals and churches
The Church-tech market is large and well-funded, yet it has left this gap wide open.
Player
What they do
Belief
insights
Gloo
Outreach, video clipping, generic surveys
$500M IPO
✕
Faithlife
Christian social media platform
✕
Faith Street
Church discovery directory
✕
BeliefTrack
Belief tracking, alignment & congregation insights
✓
THE ASK
08 / 14
BeliefTrack | Pre-Seed
We're raising
$450K
Pre-seed round
Enough capital to convert proven traction into a national footprint.
OUTCOMES BY END OF ROUND
Churches reached
2,500 – 5,000
Users on platform
100K – 250K
LET'S TALK
14 / 14
BeliefTrack | Pre-Seed
Join me in building the discipleship layer for the modern Church.
$450K to turn proven traction into a national footprint of churches and hundreds of thousands of users.
Matthew Ward
Founder & CEO, BeliefTrack
matt.ward@belieftrack.com