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Prepared for Nov 22, 2013 Board Meeting

OWASP FOUNDATION:�2013 Review & 2014 Planning

  • Financial Vision and Priorities
  • Review of Taxes and Lessons Learned
  • Review of 2013 Budget
  • Overview of 2014 Budget:
    • Formatting Changes
    • Revenue Sources and Fundraising
    • Expenses

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Prepared for Nov 22, 2013 Board Meeting

  • Ensure the Foundation ‘s 990 tax filings are correct and consistent with operations, including engagement with a new accounting and audit firm experienced in international accounting
  • Ensure we are complying with both US and International Law (where applicable) – including state nonprofit and fundraising filing, accounting for international transactions, and understanding implications of international entities
  • Ensure documentation and metrics for community on income and expenditures
  • Execute a diversified fundraising plan to ensure a sustainable business model for the Foundation: Membership, Donations, Conference Revenue, Advertising, Merchandise, and Interest/Investments

Strategic Goal: �Financial Growth -  Build plan for financial growth of foundation and create new sources of income for the organization to achieve the goals of 2013 and future years.

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Review of 2012 Foundation 990

  • Filing Timeline – initial deadline May 15
  • Accounting Firm and Audit – TR Klein doesn’t have the experience required for our org
  • Total Revenue for 2012: $997,128
    • Why is this more than the income on our budget?
    • Implications once we have more than $1M?

Prepared for Nov 22, 2013 Board Meeting

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Review of 2012 Foundation 990 –cont’d

Schedule F – Reporting expenditures on program services, grants, and fundraising outside of the US

Prepared for Nov 22, 2013 Board Meeting

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Review of 2012 Foundation 990 –cont’d

Schedule R – Reporting related entities

What is a related entity? Includes “Parent” relationship where the filing org has 100% control of the non-filing org

Prepared for Nov 22, 2013 Board Meeting

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Review of 2012 Foundation 990 –cont’d

Executive Director and Compensation Review

Part VI, Section B: Process and meeting minutes for determining ED Compensation does not need to be made publicly available or reported on the tax form, but needs to be documented in case of an audit. Board Chair should be responsible for maintaining this record (and any changes/review that occur annually).

Part VII, Section A: Executive Director will need to be added as an Officer. No other employees need to be listed as they do not fit the $150,000 threshold required for “key employees”.

Prepared for Nov 22, 2013 Board Meeting

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Review of 2012 Foundation 990 –cont’d

Statement of revenue – How we are reporting Membership (Under Section 2, not Section 1) and why this matters

Prepared for Nov 22, 2013 Board Meeting

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Review of 2012 Foundation 990 –cont’d

Statement of functional expenses – important for us and our community members to know what is going to operations vs. program services vs. fundraising

Prepared for Nov 22, 2013 Board Meeting

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Review of 2012 Foundation 990 –cont’d

Lessons Learned:

1. Need to review 2012 and previous year’s taxes with new accounting firm (possibly KPMG) to determine need to file amendments. Particular areas of concern are : International expenditures, Belgian Entity (related), and membership income reporting

2. For next year should plan on filing at May 15 deadline instead of waiting until EOY deadline (Nov 15).

3. Need to update bookkeeping practices – tracking international expenditures, what goes in/out of European entity, and type of expense (operational, program, fundraising) to make reporting easier at tax time. This also will require a bit more scrutiny on reimbursement requests from community members.

QUESTIONS/COMMENTS?

Prepared for Nov 22, 2013 Board Meeting

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2013 Financial Review

Revenue Sources 2013

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    • Second level

Third level

        • Fourth level
          • Fifth level

Income

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    • Second level

Third level

        • Fourth level
          • Fifth level

Prepared for Nov 22, 2013 Board Meeting

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2013 Financial Review - Expenses

Revenue Sources 2013

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Prepared for Nov 22, 2013 Board Meeting

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2013 Financial Review – So What?

2013 Revenue (Estimated for EOY) - 1,823,352

2013 Expenses (Estimated for EOY) – 1,706,009

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Net $117,341

Other noteworthy metrics:

Our Revenue (and Income) increased by over 150% from last year

- Conference Revenue for AppSec USA and EU was significantly higher

- AppSec Latam was cancelled and AppSec APAC made a very small profit

- Advertising Revenue was almost non existent

Our Expenses increased from last year as well – 138% and despite overspending in a couple of areas, we were well under budget overall

- OWASP on the Move – high from Latam and EU tours

- MANY more Outreach requests than previous year

- A few operational costs went up due to increased staff

Prepared for Nov 22, 2013 Board Meeting

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Changes for Smooth(er) Sailing in 2014

  1. Track Revenue and expenses separately for conferences (not just income)
  2. Use previous year’s metrics to plan quarterly budget projections and a forecast, this will enable a better idea of whether we are on track for that point in time.
  3. Membership Revenue will be tracked as total coming in (not just portion allocated to Foundation)
  4. Executive Director Role to Assist with Fundraising Goals – especially new initiatives
  5. Expenses – Expanded OWASP on the Move program to encompass community requests: Community Building Program. Budget bucket with simple policies (like OotM) to be used for bringing speakers into meetings, and going outside the echo chamber to promote OWASP and AppSec at other conferences and with other groups (both travel and merchandise/supply requests).
  6. Overall, the budget is more comprehensive for (staff) tracking, but also so we can report on more clear metrics for the Board & Community

Prepared for Nov 22, 2013 Board Meeting

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2014 Revenue Sources

Prepared for Nov 22, 2013 Board Meeting

While Conference Revenue remains our #1 source of income, we hope to start programs that will enable growth in other areas:

  1. Membership – Roll out new tiered corporate membership structure in Jan 2014
  2. Donation Campaign – enable MUCH easier donation, and engage a $1 per community member in 2014, with a donation goal of $40,000
  3. Advertising - Remove advertising from the wiki home page banner and promote opportunities through the connector newsletter (and portal when it is set up)
  4. Merchandise & Books - In the past we have not sold OWASP Merch or books at a profit - plan is to sell at a profit at global conferences and have an online portal for purchases. Also would like to have book content available for fee on WIKI, but if downloading through lulu, charge $1 for ebook.
  5. Grants – continue applying for grants, especially to fund project & research

Revenue increase from 2013

+ $81,349 (104%)

We expect conference revenue (not overall income) to go down but Membership and other sources of revenue to go up.

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2014 Expenses

Prepared for Nov 22, 2013 Board Meeting

We have broken the anticipated expenses down into subcategories for budgeting and transparency – the goal is that once the budget is approved, the staff can reallocate funds in each major “bucket” indicated by the blue lines on the budget at needed.

  1. Staff – increase by 13% due to payroll taxes and fees not being included, also small amount for raises requested
  2. New Staff – Salary for 2 new staff members (chapters support and fundraising admin) is requested.
  3. Software & Internet – cost will go down next year contingent on investing in set up of a SalesForce Community portal (which will be the go to place for our community – event registration, membership, projects, chapters, etc.) The idea is that we will have a new home page to the wiki and the wiki and then the portal exist on the back end to collaborate or engage.

Expense increase from 2013

+ $196,298 (110% of 2013)

2 KEY AREAS:

Changing our interface for membership, donations, and events is critical for continued growth of our community.

Bringing on dedicated support to chapters and fundraising is critical to continued growth.

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Budget Summary

The staff has worked for several weeks on the budget provided for you – and we have also discussed the operational details and timeline for implementation. I encourage you all to review and think particularly if the strategic goals of the organization will be able to be executed with this budget or if there are specific items that will need funding not included (or to the contrary, certain items that we have prioritized that you do not see as a priority for the organization).

We also have tried to set up the budget in a way that will enable the staff to provide the necessary support systems for the community but also have general “buckets” for them to ask for funds to help OWASP spread its mission around the world.

Sarah

Prepared for Nov 22, 2013 Board Meeting