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How Are Employer Preferences & Behaviors Changing?

Briana Randall

Career & Internship Center

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Introduction

Briana Randall, Ph.D. / Executive Director

Career & Internship Center / UW-Seattle

Worked in C&IC for 21 years, the last 7 as Director.

brianakr@uw.edu

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Coming soon to your inbox

  • Slides
  • Webinar recording
  • List of helpful websites

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Agenda

  • Labor market
  • Employer Preferences - Changes
  • Employer Preferences - Interesting Developments
  • Employer Behaviors
  • Employer Preferences - Constants
  • Resources

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Labor Market … for College Students … in Seattle

It’s not pretty.

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Real talk

Students truly have a lot of factors working against them securing internships and jobs right now, particularly in Seattle.

  • Some industries have lost funding and stability
  • Many employers don’t want to hire during a time of uncertainty
  • Laid off experienced workers are applying for entry level positions
  • People are “job hugging” - not voluntarily leaving them
  • AI may or may not be replacing interns and entry level workers
  • The struggle is real.
  • Disappointment. Frustration. Anxiety. Despair. We’re seeing all of it.

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The numbers

There are 65,000 postings in Handshake

  • Only 2,000 of them are in WA
  • Many of them are not particularly interesting to our students

As of August 2025, job postings on Handshake had declined more than 16% year over year.

Three-quarters of employers are holding steady or reducing entry-level roles in 2025 - the tightest market in 5 years. (Cengage)

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NACE Job Outlook 2026

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But, I DO want to reiterate…

There ARE

65,000 positions

in Handshake.

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Employer Preferences - Changes

They’ve gotten pickier.

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University matters

Survey research of 150 companies by Veris Insights showed that in:

  • 2022 - 17% of companies recruited exclusively from a shortlist of schools
  • 2025 - 26% of companies did so

This is a bright spot for us, since UW is a large well-known school.

But, we are not a target school for industries that don’t have a strong presence in Seattle.

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NACE Job Outlook 2026

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NACE Job Outlook 2026

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Employer Preferences - Interesting Developments

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Hiring Manager vs Gen Z Priorities

What Hiring Managers Want:

  • Achievement (30%): professional success
  • Scope (23%): learning and action
  • Workcentrism (22%): comfort w/ hard work

Together, these account for 75% of hiring managers’ top priorities.

Suzy Welch & Daniel B Davis, Becoming You Labs, September 2025

Gen Z Most Often Prioritizes:

  • Eudemonia: well-being and self-care
  • Non-sibi: helping others
  • Voice: authenticity and expression

Only 2% of Gen Z rank all 3 hiring manager preferred values in their top 5.

Only 58% have 1 in their top 5.

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Recruiting is getting earlier and earlier

Credit:

Cornell Career Services

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NACE Job Outlook 2026

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Mention of

AI in job descriptions rose 5x

between 2023 and 2025

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Employer Behaviors

Troubling, but understandable

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Understanding this unfortunate cycle we’re in

Student part of the negative cycle

  • Hiring platforms have made it super easy to “apply” with a simple click
  • Job seekers can use AI to quickly create application materials
  • Students are anxious about the job search
  • SO…students submit hundreds of applications

Employer part of the negative cycle

  • As of August 2025, in Handshake, applications per job had risen by 26%!
  • Recruiting teams are often part of early stage layoffs
  • There is so much turmoil within organizations and the labor market
  • This results in…

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The next part of the cycle…

  • Employers close positions early because they get so many applications in the first hour
  • Hiring processes get lost, forgotten, frozen, etc.
  • Employers ghost candidates at all stages of the hiring process

Then students get anxious, submit even more applications, which floods the system even more, and on and on it goes….

Also, employers who’ve managed to push through a hire require quick decision turnaround from students - 48 hours to 2 weeks.

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Employer use of AI

According to a recent World Economic Forum report, 90% of employers use some form of automated or algorithmic system to prioritize, rank, or deselect candidates.

Honestly, if they don’t use AI, I don’t think they have a chance of keeping up

“The most effective model looks less like full automation and more like the real estate market. Platforms (e.g., Zillow and Idealista) shortlist options, but trusted professionals guide the final decision. Data does the heavy lifting, but humans remain accountable for judgment, context, and trust.”

hbr.org/2026/01/ai-has-made-hiring-worse-but-it-can-still-help

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Employer Preferences - Constants

Experience & skills reign supreme.

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NACE Job Outlook 2026

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NACE Job Outlook 2026

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NACE Job Outlook 2026

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Resources

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How To Improve Your Chances of Landing a Job

Slide deck of our best tips from across our many workshops and resources. The slides cover the following topics:

  • Mindset
  • Materials
  • Connections
  • Application Strategies
  • Interviews
  • Stay Active

careers.uw.edu/resources/how-to-improve-your-chances-of-landing-a-job

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From Plan A To Plan Next: How to Pivot Your Career Plans

Slide deck that acknowledges the struggle and encourages students to adjust their mindset, even just a little bit, to open themselves up to a wider range of possibilities.

  • Mindsets
  • Advice
  • Resources

careers.uw.edu/resources/from-plan-a-to-plan-next-how-to-pivot-your-career-plans

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Beyond Internships

Page that helps students understand they can build career readiness competencies in many ways beyond internships:

  • On-campus and off-campus employment
  • Leadership roles
  • Student research
  • Civic engagement / volunteering
  • Hackathons / case competitions
  • Micro-internships / self-paced learning

careers.uw.edu/resources/beyond-internships

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Build Career Readiness Competencies

Employers who hire new college graduates have identified a few core skills that are critical to students’ success in the job search and in the workplace.

  • Competency descriptions and behaviors
  • Competency worksheet, self-assessment tool, and inventory
  • LinkedIn Learning (video learning platform)
  • Forage (job simulations)

careers.uw.edu/channels/build-career-readiness-competencies

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How Are Employer Preferences & Behaviors Changing?

Briana Randall (brianakr@uw.edu)

Career & Internship Center