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presents

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Cleveland Museum of Natural History

Transforming Your Organization in the Face of Resistance

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Sonia M. Winner

President & CEO

Cleveland Museum of Natural History - US

Melissa A. Santee

Chief Philanthropy Officer

Cleveland Museum of Natural History - US

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�����Every Culture Organization, Large or Small, has the Following Challenges:

  1. Creating Relevance
  2. Internal Strife
  3. Audience Engagement
  4. Diminishing Sources of Philanthropy

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Creating Relevance

Cultural organizations are not always the first activity that comes to mind for the general population.

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In the United States, while 73.3% of Americans say they trust Museums, only 18% of the population has visited a cultural organization in the last 3 years*.

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*Colleen Dilenschneider https://www.impacts-experience.com/data

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Internal Strife

  1. Employee Turnover and Dissatisfaction
    • Work Environment
    • Leadership
    • Work-Life Balance

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2. The Struggle of a Business vs. Academic Mindset

    • Mission vs. Data
    • Innovation vs. Tradition
    • Stakeholder Perspectives

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Audience Engagement

Attracting and Retaining Audiences

  • Targeting Younger Audiences
  • Creating Engaging and Wide-reaching Content

Competing with Other Organizations

  • Arts and Culture Donors
  • Entertainment Sources (i.e. Sports, Performances, etc.)

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Diminishing Sources of Philanthropy

  1. Government Support is Rapidly Declining
  2. Competing Organizations
  3. The Post-Covid World

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Organizational Assessment

  1. SWOT Analysis
  2. Develop a Plan
  3. Community Listening

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Economic Impact

  • Museums support over 726,000 jobs in the United States*
  • Museums contribute $50B to the U.S. economy each year*
  • 76% of all U.S. leisure travelers participate in cultural or heritage activities and

spend 60% more on average than other travelers*

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*American Alliance of Museums

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Social Responsibility

LEED Certification

    • Environmental Stewardship
    • Health & Wellness
    • Community Impact
    • Commitment to ESG Goals

Fostering Civic Pride

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Strategic Alignment 2020 - 2025

Our Legacy

Our Goals

Our Strategies

Our Needs

A transformed & outwardly facing museum

An inclusive community asset

Consistent Growth

Enhanced Community Engagement

Preparing for the Museum of the Future

Campaign

Assets

External Activities

Internal Activities

  • Launch a comprehensive campaign to raise gifts necessary to accomplish the goals of the strategic plan
  • Take leadership role in key issues facing our region and planet
  • Identify strengths
  • Integrate living collections
  • Shared and integrated culture
  • Technology plan
  • Facilities plan
  • Develop workforce for the future
  • Identify Partners
  • Consistent messaging and visual identity
  • Exceed visitor goal
  • Become employer of choice

Improve Engagement || Grow Visitors || Drive Revenue Growth || Leverage Data || Engage Volunteers || Attract Talent

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Questions?

msantee@cmnh.org

swinner@cmnh.org

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Thank you for your attention.

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Let’s continue the conversation during the break!

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MILLE MERCIS

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