Last updated: April 2023
Please note: This slide deck is intended to be played as a slideshow.
Contents of this media kit:
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About GodTools
The vision of GodTools
Imagine if, all over the world, more Christians shared their faith because they had a simple, clear, and engaging way to have a conversation about Jesus.
We strive to make GodTools the most effective resource for learning and doing evangelism globally.
2010
2023
GodTools has changed over the years
+1 Million Downloads
200+ Countries
104
Languages
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Goals & Strategies
Vision statement
Imagine if, all over the world, more Christians shared their faith because they had a simple, clear, and engaging way to have a conversation about Jesus.
Mission statement
GodTools helps Christians bring the hope of Jesus to people worldwide, one conversation at a time.
Guiding us
Key result:
Engaged with 5 global teams to innovate or contextualize GT
Tactics:
2023 North star goal
Key result:
Increase # of sessions by 10% per region
Tactics:
Goal:
Serve Behatis (our main persona) around the globe with locally effective solutions.
“I want to reach others, but I don’t know where to start.”
Behati
Who we keep in mind
OUR RESEARCH-BASED PERSONA
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The App
Built for you
APP OVERVIEW
GodTools exists to help Christians bring the hope of Jesus to people worldwide, one conversation at a time.
We help users do this by being:
Tools
No two conversations are the same. That’s why GodTools lets you choose the best tool to help you communicate clearly with someone.
Languages
Communicate the gospel in the heart language of the person you’re talking with.
Lessons
Biblical principles and practical ideas that open doors to more meaningful conversations.
Screen-sharing
Have a gospel conversation at a distance by sharing what’s on your screen with another person.
4 big ways GodTools helps users
APP OVERVIEW
Tools
Each tool in GodTools is designed to help Christians (just like you) to engage in meaning conversations about the gospel, spirituality, and Jesus.
Some tools, like Knowing God Personally, are designed to help you present the gospel in a few main points.
Other tools, like Openers, are designed to help you start conversations that can lead to spiritual topics.
APP OVERVIEW
Lessons
Lessons are designed to help users learn biblical principles and practical ideas that open doors to more meaningful conversations.
Each lesson offers practical tips and things to try so they can put into practice what they just learned.
APP OVERVIEW
Languages
GodTools currently offers at least one tool in over 104 languages.
We strive for full translated experiences from first impression to gospel presentation.
>85% of GodTools is available in:
APP OVERVIEW
Note:
If a tool, lesson, or line of text is not available in your chosen language it will appear in English.
Screen sharing
Gospel conversations often happen over months or even years. Screen sharing in GodTools allows you to continue these conversations even when you can’t be face-to-face.
When you share a link, it takes the recipient to a web based experience at knowgod.com (unless they have the GodTools app) which responds as the sharer progresses through the tool.
APP OVERVIEW
Note:
It’s best to have a Facetime or Whatsapp call running at the same time if not physically nearby.
Tool options
This new feature allows you to access some helpful ways to continue your conversation
Available in tool options menu:
NEW FEATURE
The new Openers tool is a collection of conversation starters designed to help you have more meaningful conversations about the things you care about.
Openers
NEW TOOL
Available in English, Spanish, French, Latvian, Portuguese, and Chinese.
Tool Versions
Possible Versions
New app feature coming July 2022
NEW FEATURE
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Key Data & Usage
2022 data highlights
229,918
Users
216
Countries or territories
87%
Users outside of the US
577,730
Sessions
47%
Return users
Four Spiritual Laws
Most opened tool
40,397
gospel presentations
2022 KPIs
12,612
New believers
17,503
Lesson completions
19:51 min
Average session duration
47%
Return users
84,000
Users interacted with at least 1 Lesson
50%
Lesson completion rate
(Must reach start screen)
While there are many ways to quantify the impact the GodTools app is making on thousands of people every day, these are some of the key performance indicators that we use to measure success.
These measures help us to know that we are being effective and delivering value to our users.
5.7%
Stickiness
(DAU/MAUx100)
98,813
Users opened at least 1 Gospel Invitation tool
Please click here to request access to our analytics dashboard.
Top 20 most active countries
Users by region
28% - Latin & South America
25% - Africa
25% - South & Southeast Asia
16% - North America & Oceania
3% - Europe
3% - East Asia
2% - North Africa & Central Asia
11. 🇮🇩Indonesia
12. 🇪🇨Ecuador
13. 🇭🇳Honduras
14. 🇸🇬Singapore
15. 🇵🇪Peru
16. 🇻🇳Vietnam
17. 🇲🇾Malaysia
18. 🇵🇦Panama
19. 🇨🇷Costa Rica
20. 🇰🇪Kenya
Notable growth in 2022:
By # of users:
Liberia 4,005% increase in users
Nigeria 585% increase in users
Ecuador 583% increase in users
India 315% increase in users
By # of sessions:
Honduras 806% increase in sessions
Nigeria 391% increase in sessions
Peru 297% increase in sessions
Panama 215% increase in sessions
2022 usage by country
84,000
Users opened at least one lesson
How to start spiritual conversations with your family
Most opened lesson
117,675
Users opened at least one tool
2022 Tool & Lesson highlights
8.5%
Of all tool sessions reach the prayer screen
Four Spiritual Laws
Most opened tool
How the Holy Spirit helps you overcome fear with faith
Most completed lesson
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Case studies & testimonials
A STORY FROM VIETNAM
Untie the Knots
This is the story of Phoebe, a digital strategist in one of the least-reached nations on the planet — Vietnam. While doing ministry, Phoebe and her team came in contact with people from a wide array of beliefs. So wide, in fact, that they saw the need for a new tool to help them talk effectively with others about Jesus.
Here’s what Phoebe had to say about the challenge they face: “We know that each person whom we get to meet and talk to is from a different background. They were born and grew up in different families and receive different teachings and practices from an early age. Their unique culture and political perspective also have different effects on their mindset towards spirituality and God.”
So Phoebe and her team designed a strategic resource, called “Untie the Knots,” to help Vietnamese Christians share the gospel in their local community. The tool guides a discussion about the worldview of Buddhists, Catholics, atheists and those who participate in ancestor worship. It also helps people discuss any questions about, or concerns they have, with those worldviews.
Despite the daunting nature of doing ministry in a nation with so few Christians, the team is already seeing success in their use of “Untie the Knots.” Contextualized and thoughtful, they’ve made this approach a core part of their ministry and central to the way they do evangelism.
And yet Phoebe’s heart and vision was not to make this tool available only for Vietnamese Christians but also for the whole world via GodTools. Phoebe got in touch with the GodTools team, saying, “If possible, please take our tool and create from this something more useful for other countries. That would be awesome!”
The GodTools team is now beginning work on the first in-app version of “Untie the Knots” for the Vietnam team. This version’s hand-crafted questions and format will help make the gospel more readily accessible for Christians in Vietnam to share with their friends, family and neighbors.
In the months to come, GodTools will continue to adapt and research how to scale this tool for unique worldviews in places like Ghana, Philippines, Colombia, India and even America. Please pray for us as we undertake this project. Also pray with us that God will use “Untie the Knots” to empower and equip many to reach the spiritually lost in their own communities.
A STORY FROM LATVIA
The gift of conversation
“When the war in Ukraine started all of us in Latvia went on “high alert”. We as an Agape (Cru) team were faced with the question, ‘How do we as an organization want to respond?’ We all wanted to help. We all wanted to meet needs. Latvians were responding in amazing ways to meet practical needs. We all have a role to play and we decided that we needed to respond in a way that is true to our calling as an organization. Our calling and special role is helping people have conversations about God. This was an unprecedented time and presented a unique opportunity to help meet spiritual needs by giving Christians a tool to help them talk about the war with their friends, neighbors, coworkers. We also realized that refugees would soon be coming to our churches. What do you say to someone who just lost everything?
People would need to talk, to deal with the horror, despair, fear, helplessness, pity, and anger they were experiencing. People would need safe conversations. Someone who listened without judgement. People would need hope and hope is Christ. Sometimes it’s difficult to begin a conversation. To find the right words. A simple question can come in handy. By adding two new categories to the Openers tool in GodTools, we could equip Latvians to be agents of hope and spiritual conversationalists during a unique time in history.
As a team we brainstormed questions that could be used to start a conversation about the war in general, and also specifically with a refugee. The first time I used Openers with a Ukrainian student who had just left EVERYTHING behind, she talked and cried for an hour just answering one question. What a special way to help by giving her the gift of a conversation and a listening ear.”
Connection during Covid
Ashley and I connected because she clicked on a Cru ad on social media. I called her on the phone, and Ashley began sharing that though she grew up in church, she felt very distant from God and often sensed an evil spiritual presence in her home and in nightmares. I wondered if Ashley might never have actually heard the gospel, but just grew up in Christian culture.
She said, "I am motivated to be connected with God, but I don't know how." With her permission, I began to share the gospel with her via Cru's GodTools app, using the new screen-share feature while we were both on speakerphone. I was [moving the app screens] from my side, and we took turns back and forth reading paragraphs and verses. One verse changed everything for her:
"But to all who believed him and accepted him, he gave the right to become children of God"
- John 1:12
Ashley's mouth dropped. She whispered, "I've always 'believed', but I have never accepted him. I want to take that step." As we read a prayer together, Ashley agreed that the prayer expressed the desires of her heart. Right then and there, on a Tuesday night over the phone, Ashley BELIEVED AND ACCEPTED Christ. She exclaimed, "I have NEW LIFE!"
We giggled together in joy and I said, "Ashley, today is your spiritual birthday!!!"
(Story shared by a Cru staff member working in Orlando who was rerouted from her overseas assignment due to COVID)
A STORY FROM A CRU STAFF MEMBER
A conversation at a park
Thank you for your work to develop these easy-to-use tools to share the love of God. I'm visiting Córdoba, Argentina and met Elena (opposite me in the picture) who was interested in learning to share her faith. I was explaining Godtools to her when a lady walking by heard us conversing in English. She said "Hello" in English and asked if she could talk to us, she's from Córdoba but lived in Wyoming for a while, and wanted to practice her English. She had to check on her four year old boy so we followed her to where her son was playing. As we followed, Elena and I commented "Wow, we ask God for boldness and opportunities to share, and look what happens!"
We sat with Martina and her son Mateo, and I demonstrated using the dual language option with the Four Spiritual Laws. Elena speaks much much better Spanish than me, and explained a few things in greater detail for Martina.
Martina told us that her husband had died suddenly in March, and she had questions for God but was not angry at Him. I shared several Bible verses relating to God comforting us, she listened attentively to them and the Gospel.
The three of us traded phone numbers and created our own WhatsApp group. Elena lives near Martina and will follow up on our talk, plus every Tuesday Martina brings Mateo to an appointment near the plaza where we met, and takes Mateo to the plaza afterwards. Elena works with a missionary foundation across the street from the plaza, so she can step away from her desk and see them Tuesdays.
When we said goodbye, we hugged which is common in Argentina. But Martina clung to me for about a minute, very unusual for someone she met an hour before. Our talk obviously impacted her.
We three have continued to communicate on WhatsApp, Martina seems to enjoy it. Elena has already downloaded the GodTools app, I showed her the section on learning to share your faith.
Three weeks ago, on my last trip to Argentina, I sat next to a Christian on the long flight from Miami to Cordoba. He told me he wished he knew how to share Christ with his hunting buddies. I showed him your app and explained a few things about using it. He said that he was going to download it as soon as he got to a wifi connection, and thanked me for showing him.
Your work is being used by God to advance His kingdom. Thank you
A STORY AND THANK YOU NOTE SENT IN BY A USER
Sharing an article
“I am a Youth group leader at my church in a small college town. There’s one public high school with a Gay Straight Alliance Club. One girl brought her gay friend to youth group. He had a good experience but in general, he doesn’t really have great experiences with churches. I showed her the article in GodTools called ‘Gay, Lesbian, and God’s Love’ in the Questions About God tool and challenged her to share it with her friend and get his opinion. She pushed back and said, “I don’t know how to have that conversation.” I suggested she say “I’m happy you came to youth group. My leader showed me this article about God and gay people, could you give me your opinion?” She ended up reading it with her friend and at the end of it, he cried and said, “I had no idea God loved me that much.”
A STORY FROM A YOUTH LEADER
Student camp outreach
"It was an incredible moment and hard to be described, I couldn’t hold myself and my tears. I was overwhelmed with joy, inner peace. It felt like big burden and heaviness has been removed from my heart.. I had so restful and deep sleep that night!”
Above is the testimony of a freshman student when he submitted his life to Christ in a student camp!
I met John* the first day in the camp. I made a visit to his tent and had an amazing time sharing the full gospel with him and answering his questions. When I asked him what he thinks, he said this is so interesting and exciting to know but please give him time to think about it!
I met him back in the camp a couple of days later and he shared with me that he had prayed and received Christ! As my Master did, directly I challenged John to think of 5 people from his family and university with whom he would be excited to share what just happened with him. Before leaving the camp, he wrote down 5 names and together we prayed for them. For the next hour and a half, John got his first training on how to share The Four Spiritual Laws using the Jesus Film app & GodTools app!
* Name changed for security
A STORY FROM THE MIDDLE EAST
EWEN’S STORY IN VIETNAM
Evangelism from 5,000 miles away
ENEYDA’S STORY FROM HONDURAS
Spiritual conversations via text
ELI’S STORY IN MEXICO
Some are ready to hear
LUKE’S STORY IN MYANMAR
Reaching my neighbors
CRISTI’S STORY IN THE US
The conversation I prayed for
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Next steps
Your strategy is our strategy
Distribution
Translation
Distribute GodTools to your scope through training and marketing.
Translate current GodTools content into a new language.
Localization
Innovation
Create content that is unique to your context.
Innovate to bring content from everywhere to everywhere.
We’re always looking for ways to serve your audience, staff, or community with practical and effective resources for doing evangelism. Whether we’re working together to make a new translation, crafting a new tool, or developing a new feature, we’re happy to find ways to contribute to your strategy.
NEXT STEPS
Connect with the GodTools team
Next Steps
Use and share GodTools
Connect with us
Some of the work we do:
We’re an interdisciplinary and agile product team who care about seeing the Good News of Jesus shared around the world.
We strive to be a highly-adaptable team in order to serve people like Behati all over the world– regardless of their language, age, education, race, or evangelistic experience.
Some of the work we do
HOW WE WORK
To be responsive
We promise to be approachable, accessible, and flexible as we collaborate, solve problems, and strive together to fulfill the Great Commission across the globe.
Our commitment
To continuously improve
We promise to always strive for excellence in whatever we do as we constantly innovate, iterate, and improve our products, experience, and value offering.
To be good stewards
We promise to be responsible and wise stewards of our financial resources as well as the time and efforts of our partners and collaborators.
To stay focused
We promise to stay focused on our mission and to always put the most important work first.
Your voice matters
We rely on your feedback and participation to make GodTools better, more relevant, and more accessible for your staff and community.
How we want to help you:
I want to add a new translation to GodTools.
I wish this current translation or wording was better.
What if we had a tool or lesson that helped our students do [insert activity]?
I need a way to help my students share their faith even when they can’t physically be together.
I wish I could customize this tool, lesson, or category in GodTools.
This graphic looks ugly!
“
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If you have said one of these below, please reach out. We would love to help!
Helpful Links
Stay up to date with new changes, see what’s coming next, and even request new features or tools.
A specially made slide deck which describes how other partners can collaborate and use GodTools.
A slide deck designed to help groups of people learn how to best get familiar with and use GodTools.
A package of GodTools graphics, logos, and fonts to help you communicate and share the app.
support@godtoolsapp.com
GodToolsApp.com/Roadmap
@godtoolsapp
Keep in touch
Thank you!