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“We Care About You”

Saxbys Pitch

Pod 3 Team 1: Jack Pollaro, Jiwon Choi, John Carr, Chelsea Zhang

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  • Junior at Penn State
  • Marketing Major
  • 20 Years old
  • Easygoing and extrovert personality
  • Dog person

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Meet Jennifer Quinn

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Assignments

Grocery Shopping

Group-work Time

Work-out Regularly

Dogs Walk Time

Extracurricular activities

Works at UO

Music Time

Her Daily Schedule

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Meet Jennifer Quinn

Pain points / Challenges / Motivation

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Smart Student eats Smart !

Good breakfast = Good career

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Why Breakfast?

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Regular breakfast eaters suffer less from

  • Depression
  • Emotionally Distressed

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“Saxbys watches us grow”

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  • Mentor
  • Accompanies students
  • Lifting
  • Personal
  • Refreshing
  • Essential

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“Nugget” of insight

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  • Saxbys watches us grow as students from freshmen to seniors.
  • Saxbys can be viewed as a mentor, an engine of success, and a source of motivation.
  • Provides students with the necessary energy and nutrients
  • Provides a place where minded individuals with similar lifestyles can work and socialize.
  • Reliable, Consistent, Familiar
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Cont’d

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Key visuals

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Deliverables

Newsletter: Saxbys partnering with HEMHA/CAPS to put some of their profits towards a mental health alliance

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  • Pop up Store in different building/ Sampling to expand reach

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Deliverables

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  • On Mondays, a percentage of the profits made will be donated to CAPS, a student mental health service offered at Penn State.

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Mental Health Monday

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M

  • #MentalHealthMonday
  • Customers Discounts
  • Work with notable Penn State influencers

Mental Health Monday Cont’d

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Thank you

Q&A