MARKETING IMPACT PORTFOLIO
WISDOM
CHUKU
Digital Marketing Manager | Growth Marketing | Performance Marketing
Helping B2B, B2C and DTC brands acquire customers, increase revenue and scale through data-driven marketing.
Paid Media
Growth Strategy
SEO
Email & Automation
Analytics
CRO
Content Strategy
phronices_wisdom@yahoo.com • +234 803 735 9990
linkedin.com/in/wisdomchuku • Lagos, Nigeria • Remote-ready
Social Media Marketing
INTRODUCTION
Executive Summary
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
02
I turn marketing investment into measurable business growth through data-driven acquisition, optimization and customer lifecycle strategy.
Driving Business Growth Through Data-Driven Marketing
I am a Digital Marketing and Growth Manager with 10+ years of experience developing and executing multi-channel strategies for B2B, B2C and DTC organizations. My work combines strategic planning with hands-on execution across paid media, SEO, email, content, social media, analytics and conversion optimization.
Professional Snapshot
Current role: Head of Marketing
Budget: $50K+ monthly
Leadership: 4–9 team members
Portfolio: 11 managed concurrently
Recognition: Digital Confex Top 25 (2022)
Progression: Specialist → Manager
DATA-DRIVEN GROWTH-FOCUSED BUSINESS-ACCOUNTABLE
SCALE • PERFORMANCE • LEADERSHIP
Career Snapshot
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
03
Trusted to manage $600K+ in annualized media investment while delivering consistent growth across B2B, B2C and DTC brands.
$50K+
Monthly ad spend
5.5x
Average ROAS
1,500+
Leads / month
$20
Average CPL
11
Concurrent client accounts
4–9
Team members led
10+
Industries served
+23%
Organic growth
47%
Email open rate
6%
Email click rate
TOP 25
Digital leader
6+
Ad platforms
CAREER PROGRESSION
Professional Journey
CAREER NOTE • Ibex Strategic later evolved into True Local Heroes under the same founder, explaining the transition overlap.
04
From hands-on execution to multi-channel leadership. Named one of Digital Confex’s Top 25 Exceptional Digital Leaders in 2022.
2010–2015 • ELITES MULTIMEDIA
Built foundations in marketing, creative production and audience-focused communication.
2019–2020 • DIGITAL GROWTH ROLES
Expanded into digital marketing and social execution across Avant-Grade Resource Center and Titans Empire Builders.
2020–2023 • IBEX STRATEGIC
Promoted from Digital Marketing Specialist to Digital Marketing Manager; led teams, budgets and client accounts.
2022–PRESENT • TRUE LOCAL HEROES
Head of Marketing, leading growth strategy, cross-channel delivery and commercial performance.
WHO I AM
Marketing Leadership Profile
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
05
My experience centers on helping businesses grow through measurable marketing strategies—not simply increasing activity.
STRATEGY
Translate business goals into channel priorities, funnels and measurable growth plans.
EXECUTION
Lead hands-on delivery across acquisition, lifecycle, organic and conversion programs.
SYSTEMS
Build tracking, reporting, workflows and optimization loops that make growth repeatable.
LEADERSHIP
Align teams, clients and stakeholders around decisions, accountability and commercial outcomes.
MARKET BREADTH
Industries & Business Models Served
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
06
Experience adapting acquisition, content, lifecycle and measurement strategies to different buying cycles, audiences and commercial models.
Finance
Healthcare & Wellness
Retail
Education / EdTech
Insurance
SaaS
Transportation
E-commerce
Human Resources
Beauty
Business Services
Consumer Services
BUSINESS MODELS B2B • B2C • DTC • E-COMMERCE • AGENCY / MULTI-CLIENT
HOW I THINK
My Marketing Philosophy
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
07
Effective marketing sits at the intersection of four disciplines.
01
CUSTOMER PSYCHOLOGY
Understand motivations, objections, intent and decision context.
02
DATA
Measure behavior, economics and performance with disciplined instrumentation.
03
CREATIVITY
Turn insight into compelling messages, offers and experiences.
04
CONTINUOUS TESTING
Use structured experiments to learn, improve efficiency and scale.
TEST EVERYTHING • FOLLOW THE ECONOMICS • BUILD THE FULL FUNNEL • OPTIMIZE FOR REVENUE, NOT VANITY
WHAT THE WORK CHANGED
My Business Impact Dashboard
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
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A consolidated view of acquisition scale, efficiency, organic growth and lifecycle performance.
ACQUISITION
1,500+ monthly leads
$50K+ monthly media investment
11 accounts managed concurrently
EFFICIENCY
5.5x average ROAS
20% ROAS improvement
$20 CPL • $45 CAC
ORGANIC GROWTH
23%+ average traffic growth
46% click growth in one SEO engagement
44% impression growth
LIFECYCLE
47% average open rate
6% average click rate
13-touch nurture journey
The strongest pattern across channels: clear measurement, structured testing and consistent conversion-path optimization.
BUSINESS IMPACT • PAID SOCIAL
Meta Ads Case Study
CONTEXT • Consumer e-commerce • Purchases • Historical • Meta Ads
09
CHALLENGE
Drive profitable purchases for a consumer-facing offer while maintaining efficient returns for the client.
STRATEGY
I segmented audiences, aligned creative to intent, built retargeting pools and optimized toward conversion value.
EXECUTION
Conversion-focused campaigns, creative iteration, budget reallocation and tracking validation.
LESSON
Audience–creative fit and retargeting discipline produced the strongest efficiency gains.
578
PURCHASES
€6,757
SPEND
€39,738
CONVERSION VALUE
5.88x
ROAS
Meta Ads: Account-Level Scale
Historical account-level dashboard evidence showing the scale of audience reach, media delivery and traffic generation managed through Meta Ads Manager.
28.1M
REACH
66.1M
IMPRESSIONS
630.5K
LINK CLICKS
$181.6K
CUMULATIVE SPEND
CONTEXT • Account-level historical view • Cumulative totals • Meta Ads
10
BUSINESS IMPACT • PAID SEARCH
Google Ads Case Study
11
CHALLENGE
Capture high-intent search demand efficiently for the client.
STRATEGY
I structured campaigns around intent, maintained message consistency and directed traffic to relevant landing experiences.
EXECUTION
Keyword management, ad testing, conversion tracking and ongoing bid/budget optimization.
LESSON
Search intent performs best when campaign structure, copy and landing pages operate as one system.
2,740
CLICKS
115
CONVERSIONS
4.19%
CONV. RATE
$29.80
COST / CONV.
Google Ads: Portfolio-Level Evidence
Historical multi-campaign dashboard evidence demonstrating long-term account management, conversion volume and acquisition-cost control.
801K
CLICKS
50.7K
CONVERSIONS
$10.53
COST / CONV.
$534K
TOTAL SPEND
12
BUSINESS IMPACT • B2B ACQUISITION
LinkedIn Ads Case Study
CONTEXT • B2B demand generation • Historical • LinkedIn Ads
13
CHALLENGE
Generate valuable B2B conversions in a high-cost professional channel for this client.
STRATEGY
I defined the ideal audience tightly, connected business pain to value and controlled budget around conversion quality.
EXECUTION
Audience targeting, campaign structure, creative alignment and conversion-value monitoring.
LESSON
Focused ICP targeting and commercially relevant messaging mattered more than broad reach.
$2,317
SPEND
32
CONVERSIONS
$9,600
CONVERSION VALUE
4.14x
ROAS
BUSINESS IMPACT • EMERGING CHANNEL
Pinterest Conversion Test
14
CHALLENGE
Validate Pinterest as a measurable conversion channel with a controlled test budget.
STRATEGY
I used visual-first creative, separated video and image ad groups, and optimized toward tracked conversions.
EXECUTION
Two creative formats, conversion reporting and campaign-level revenue measurement.
LESSON
Video produced most conversions, demonstrating the value of format testing before scaling.
$100
SPEND
66
CONVERSIONS
$1.52
CPA
$6,600
ORDER VALUE
BUSINESS IMPACT • ORGANIC ACQUISITION
SEO Growth Case Study
CONTEXT • Transportation • Comparative-period growth • GSC & GA
15
CHALLENGE
Improve search visibility, qualified traffic and lead contribution.
STRATEGY
I combined technical SEO, keyword targeting, content optimization and conversion-path improvements.
EXECUTION
Indexing fixes, site health monitoring, on-page optimization, navigation improvements and content planning.
BUSINESS SIGNAL
Organic search became the client’s highest lead-generating channel.
+46%
CLICKS
+44%
IMPRESSIONS
35 → 26
POSITION
3.10%
ORGANIC CVR
EMAIL & LIFECYCLE SAMPLE • LEAD NURTURE
13-Touch Email Nurture Sequence Moved From Education to Action
16
EMAILS 1–3
FOUNDATION
Success guide
Offer education
Social proof
EMAILS 4–8
VALUE
Fuel savings
Service comparison
Operations education
EMAILS 9–11
CONVERSION
Factoring offer
Cash-flow urgency
Fuel-card offer
EMAILS 12–13
ENGAGEMENT
Interactive knowledge
Dispatch/factoring
Cross-sell
PLANNED CADENCE • BEHAVIOR-AWARE SEGMENTATION • PROGRESSIVE VALUE • CLEAR NEXT ACTION
BUSINESS IMPACT • RETENTION & CONVERSION
Email & Lifecycle Marketing
CONTEXT • Travel & transportation • Historical campaign • Mailchimp
16
CHALLENGE
Move leads from initial interest toward conversion while maintaining relevance.
STRATEGY
I segmented audiences, personalized messaging and sequenced education, value, offers and objection handling.
EXECUTION
Onboarding, transactional, promotional, newsletter, re-engagement and a 13-touch nurture journey.
LESSON
Behavior-aware sequencing and rigorous subject-line testing strengthened engagement.
47.6%
OPEN RATE
33.1%
ACCOUNT AVG.
26.3%
PEER AVG.
+21.3pp
VS. PEERS
CAPABILITIES • MESSAGE TO ACTION
Social, Content & Conversion Experience
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
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CONTENT STRATEGY
Audience research, content pillars, editorial calendars and channel-native distribution.
CREATIVE EXECUTION
Copywriting, design direction, short-form video and campaign support across social platforms.
CONVERSION EXPERIENCE
Landing-page structure, CTA development, forms, mobile QA, testing and analytics.
OUTCOME
A connected journey from attention and education to lead capture and conversion.
Average organic traffic growth across engagements: 23%+
SOCIAL MEDIA EVIDENCE • REACH & ENGAGEMENT
Facebook Page Growth Across Diverse Audiences
18
HERO RESULT
8.08M people reached in 28 days
196,378 post engagements • 2,780 page likes
ADDITIONAL PAGE RESULTS
Client 1: 74,293 reached • 3,279 engagements
REPEATABILITY
Client 2: 15,323 reached • 1,513 engagements
Client 3: 7,244 reached • 453 engagements
EVIDENCE
Four Facebook Page Insights snapshots across diverse audiences.
Four pages. Four audiences. Consistent growth in reach and engagement.
CHANNEL ORCHESTRATION
My Full-Funnel Channel System
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
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Channels perform best when each has a defined role in the customer journey.
AWARENESS
Organic social
Content
Video
Paid social
CONSIDERATION
SEO
Search ads
Landing pages
Lead magnets
CONVERSION
Retargeting
Email nurture
CRO
Sales alignment
RETENTION
Lifecycle email
Remarketing
Community
Referral
Every stage has an audience, message, next action, measurement plan and optimization loop.
HOW I WORK • GOVERNANCE
My Growth Operating Framework
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
20
A repeatable, governed operating system that turns business goals into measurable growth.
01
Research
Market, customer, competition
02
Diagnose
Economics, funnel, constraints
03
Strategize
Goals, channels, offers
04
Build
Campaigns, creative, pages
05
Instrument
Tracking, QA, attribution
06
Launch
Controlled rollout
07
Optimize
Learn, reallocate, iterate
08
Scale & Report
Expand winners, inform leaders
GOVERNANCE Owners • Deadlines • QA • Budget controls • Documentation • Decision logs
DECISION INFRASTRUCTURE
Measurement, Analytics & Executive Reporting
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
21
Measurement is not a reporting task at the end—it is part of campaign design from the beginning.
1
CAPTURE
GA4 • GTM • pixels • UTMs
2
VALIDATE
Event QA • naming • data flow
3
CONNECT
Channel, funnel and business KPIs
4
VISUALIZE
Looker Studio • Excel • dashboards
5
DECIDE
Budget, creative and funnel actions
EXECUTIVE CADENCE Weekly signals • Monthly performance • Quarterly strategy • Annual learning
Attribution approach: consistent UTMs, platform data, GA4 validation, CRM outcomes and clearly stated limitations.
MAKING PERFORMANCE ACTIONABLE
My Executive Reporting & Stakeholder Communication
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
22
Senior stakeholders do not need more data. They need a clear view of performance, risk, opportunity and the next decision.
WHAT HAPPENED
Performance against targets and meaningful changes.
WHY IT HAPPENED
Audience, creative, auction, funnel and tracking drivers.
WHAT IT MEANS
Commercial implication, confidence level and risk.
WHAT WE DO NEXT
Specific decision, owner, budget and expected effect.
REPORTING FORMATS Looker dashboards • Excel analysis • Google Slides • Written executive summaries
LEADING DELIVERY
Leadership & Team Management
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
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4–9 TEAM MEMBERS LED
Cross-functional campaign execution across paid media, SEO, social media, content, design, web and CRM.
DIRECTION
Translate business priorities into clear workstreams, owners and success measures.
QUALITY
Review creative, campaign structure, tracking, reporting and delivery standards.
COACHING
Provide context, feedback and support that helps contributors make stronger decisions.
ACCOUNTABILITY
Maintain cadence, follow-through, risk visibility and continuous improvement.
MULTI-ACCOUNT LEADERSHIP
My Client Portfolio & Account Management
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
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11
CLIENT ACCOUNTS
MANAGED CONCURRENTLY
Managing multiple accounts requires an operating model—not individual heroics.
PRIORITIZE
Rank work by business impact, risk and urgency.
COMMUNICATE
Set expectations, surface decisions and maintain trust.
REPORT
Translate channel data into implications and actions.
OPTIMIZE
Reallocate attention and budget toward the best opportunities.
PROTECT
Maintain QA, tracking, naming and delivery standards.
DEEPEN
Understand each client’s market, audience and commercial model.
TOOLS FOLLOW THE BUSINESS PROBLEM
Selected Marketing Technology Stack
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
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A focused stack selected for execution, measurement and collaboration—not a catalogue of logos.
ADVERTISING
Google Ads • Meta • LinkedIn • Microsoft • TikTok • X • Pinterest
ANALYTICS
GA4 • GTM • Looker Studio • Search Console • Excel • UTMs
SEO
Ahrefs • Semrush • Moz • Screaming Frog • SpyFu • Keyword Planner
CRM & AUTOMATION
HubSpot • Salesforce • Mailchimp • GetResponse • Constant Contact • Zapier
WEB & CRO
WordPress • Elementor • Shopify • Wix • Squarespace • Hotjar
CONTENT & CREATIVE
Canva • CapCut • BuzzSumo • Grammarly • Google Docs
SOCIAL MANAGEMENT
Hootsuite • Sprout Social • Buffer • Later • Meta Business Suite
DELIVERY
ClickUp • Trello • Notion • Basecamp • Google Workspace
THE VALUE BEHIND THE EVIDENCE
Why Wisdom
WISDOM CHUKU • GROWTH MARKETING • PERFORMANCE MARKETING
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A strategic marketing leader who can move from commercial problem to execution detail—and bring people, systems and data with him.
STRATEGIC
Connects marketing choices to business goals.
ANALYTICAL
Turns data into clear priorities and actions.
HANDS-ON
Understands the work deeply enough to improve it.
COMMERCIAL
Optimizes for revenue, efficiency and lead quality.
SYSTEMS-MINDED
Builds repeatable processes, tracking and reporting.
COLLABORATIVE
Aligns clients, teams and stakeholders around outcomes.
WHAT I BRING More qualified demand • Lower acquisition cost • Stronger attribution • Scalable marketing systems
WISDOM CHUKU • MARKETING IMPACT PORTFOLIO
LET’S TURN
MARKETING INVESTMENT
INTO MEASURABLE GROWTH.
Digital Marketing Manager | Growth Marketing | Performance Marketing
THANK YOU