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Cyclistic

Caroline Jocson

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Objective

Identify how annual members and casual riders utilize Cyclistic bikes differently.

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Rider Base

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  • Are there currently more Member or Casual riders?
  • There is room to grow the Casual rider base, which is currently in the minority

Members Slightly Exceed Casual Riders

42%

58%

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Rider Type

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  • Which rider type is the most common?
  • Member users rent Cyclistic bikes more frequently all year long

Member Riders Rent More Often

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Rider Duration

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  • Which rider type rides the farthest?
  • Casual users consistently ride longer than Members

Average Longer Durations

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Daily Analysis

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  • What time of day is the most popular to rent Cyclistic bikes?
  • Evening rush-hour 3pm-6pm are the most in demand rental times

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Peak Ride Times

3pm

6pm

5pm

4pm

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Weekly Analysis

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  • Which days are the most popular to rent Cyclistic bikes among users?
  • Weekends are the most popular for Casual riders
  • Weekdays are preferred by Members

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Weekends are the most popular for casual users

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Yearly Analysis

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  • Which months are the most popular to rent Cyclistic bikes?
  • Summer begins the busy season which reaches through Fall

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Summer through Autumn are the Busiest

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Station Analysis

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  • From which stations are most of the Cyclistic bikes being rented?
  • Of all the start stations, these are the 10 most favored

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Streeter Dr. & Grand Ave. is the Busiest

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CONCLUSIONS

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Casual riders rent more frequently and ride farther, on average, than do members.

Late afternoons, weekends, and warmer months are the most popular rental times for Casual riders.

The Streeter Drive and Grand Avenue start station rents nearly twice as many bikes as any of the other 10 most in-demand start stations.

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RECOMMENDATIONS

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The Streeter Drive and Grand Avenue start station should be the focus of the marketing campaign, as it is where most Casual riders begin.

Increase marketing to Casual riders when they ride the most: during the late afternoons, weekends, and warmer months.

Late winter/early spring discounts could encourage Casual riders to convert to Members, especially if they receive a summary of their frequency and distance usage from the prior summer.

Acknowledgement and thanks to Mr. David Jay Jackson for his mentorship during this project