Aarong Dairy

Aarong Dairy, part of BRAC social enterprise, is committed to creating dairy products that can be a part of healthy and fulfilling lives. Aarong Dairy also committed to helping the 54,000 dairy farmers spread across Bangladesh, earn a fair price and achieve sustainable livelihood. From the milk collected from dairy farmers, Aarong produces a vast range of dairy products, ensuring proper nutrition.

About

Aarong Dairy

About

Products

Aarong Dairy has a vast range of products. Other than liquid milk they offer full cream powdered milk, ghee, butter, cheese, paneer, yogurt, yogurt drinks, pasteurized milk, UHT milk, pasteurized flavored drinks, low-fat dairy products, and sweets such as 'gulab jamun’ and others. The range of offerings is continually expanding to meet evolving consumer needs and preferences.

Decoding the Brief

Objective

Implement strategies to increase brand awareness and engagement for Aarong Dairy through enhanced visibility, meaningful interactions with the target audience, innovative content creation and content calendar management.

Scope of Work

• Video Shoot & Photography: Produce high-quality visual content aligned with brand guidelines
• Content Services: Create innovative contents, engaging copy and captions for various platforms along with content calendar
• Website Maintenance: Ensure the Aarong Dairy website remains updated and optimized for user experience
• Community Management: Manage social media interactions and queries to enhance customer engagement
• Third-Party Content Production: Generate content for external platforms to expand brand reach

​

Target Audience

Categorizing our TARGET AUDIENCE as DIFFERENT PRODUCT BUYERS

Customers who buys Essential Goods for Daily Family Needs

Primary: Women aged 25-55, married with children, middle-income households.

​

Secondary: Men aged 30+, working professionals, responsible for grocery shopping.

Liquid Milk, Yogurt, Butter, Powder Milk

�Digital Content Consumption

​

• Easy recipes and cooking tips
• Nutritional information and health benefits of products
• Family-oriented stories and testimonials from satisfied customers
• Simple, informative video ads on Facebook and YouTube

Essential Product Buyers

Customers who occasionally buys Dairy Good

Men and women aged 18+ - All , young professionals, single or with young children.

Yogurt Drink, Flavor drink, Cheese, Sweet

Digital Content Consumption

​

• Short, visually appealing videos
• Popular food influencers and TikTok challenges
• Online recipe Contents
• User-generated content contests and giveaways

Essential Product Buyers

Non-Essential Product

Customers who are seeking for Healthier food options

Men and women aged 30-50, fitness enthusiasts, health-conscious professionals. High disposable income and focus on healthy living.

Low Fat Dairy Items

Digital Content Consumption

​

• Follow health and fitness blogs and social media accounts
• Informative infographics and articles about the health benefits
• fitness trainers and health experts content creators
• Actively engage with health-related content and communities

Health Conscious

Specific customers for specific products

Customer who are looking for convenient way of Buying Sweets

Men and women aged 25-40, students, young professionals, busy families.

Aarong Dairy Packaged Sweets

Digital Content Consumption

​

• Engaged with visually appealing food content and gift ideas
• follows local food bloggers and influencers

Sweet Consumers

Customers who are looking for Cheese for cooking

Aarong Cheese Products

Digital Content Consumption

​

• Follow food bloggers, chefs, and lifestyle influencers.
• Step-by-step recipe tutorials and cooking tips
• User-generated content contests and giveaways.

​

Essential Product Buyers

Cheese Consumers

Primary: Men and women aged 20-45, students, young professionals, families with children.

Competitor

Analysis

Competitors in the Market

Digital Footprint

• 204k Followers

উন্নত জাতের গরুর খাঁটি দুধে

শুদ্ধতায় ও মমতায় পরিপূর্ণ পুষ্টি

ভালো দুধ মানেই ফার্ম ফ্রেশ

শুদ্ধতা আর পুষ্টি হোক সবার

16K followers

37 subscribers

58 followers

N/A

N/A

801K followers

947 subscribers

1727 followers

N/A

N/A

N/A

1.5k followers

N/A

N/A

3.8K followers

N/A

N/A

N/A

N/A

Digital Creatives - Product posts (Milk)

Digital Creatives - Product posts (Ghee)

Digital Creatives - Engagement posts

Digital Creatives - Product posts (Tentpole)

Let’s have a look at Aarong Dairy’s current communications

Aarong Dairy

• 434K likes 439K followers

• 6.9K subscribers

• 8.2k followers

• 5k followers

• N/A

Milk for Good

Digital Creatives – Cover Photo

Digital Creatives - Product Posts (Milk Products)

Digital Creatives - Product Posts (Cheese)

Digital Creatives - Product Posts (Ghee & Butter)

Digital Creatives – Product Post (Laban & Matha)

Digital Creatives – Product Post (Sweets)

Digital Creatives – Engagement Posts

Digital Creatives – Tentpole Day Posts

Observations

• Aarong Dairy products have different types of products like cheese, milk, milk drinks, yogurt, etc.
• They have posted engagement, announcement, product promotion, and tentpole day posts.
• They communicate with both English & Bangla posts.
• E-commerce websites- Chaldal.com, Othoba, Daraz, Etc.

At the heart of Aarong Dairy's mission lies a simple yet powerful idea: to deliver more than just milk. It's about delivering hope, dignity, and sustenance to communities in need. In 1998, amidst widespread deprivation, BRAC saw an opportunity to make a difference. They envisioned a future where hunger and want would be replaced by prosperity. Thus, Aarong Dairy was born, with a dual purpose: to provide consumers with quality milk and uplift farmers from poverty. 'Milk for Good' isn't just a slogan; it's a promise. It's not just about the milk; it's about the goodness it brings in every aspect.

Point of Parity & Point of Difference