DRGNFLYSOCIAL
CONTENT STRATEGY & CREATION
DRGNFLYSOCIAL
We turn expertise into influence — building trusted thought leaders and communities that actually engage.
Your brand doesn’t need more noise — it needs gravity.
In a digital world moving at relentless speed, visibility alone isn’t enough. Relevance, consistency, and trust are what keep brands alive. Yet creating meaningful content — week after week — drains time, energy, and momentum from the people who should be focused on leading and scaling.
That’s where DRGNFLYSOCIAL steps in.
We elevate founders and brands into respected thought leaders by turning their ideas, expertise, and stories into strategic, video-first content that builds real community — not empty reach. Our monthly content engine is designed to integrate seamlessly with your business, either strengthening your in-house marketing team or operating as your complete content function.
We remove friction, eliminate bottlenecks, and bring clarity to your message — so your audience grows with intention, engagement deepens with purpose, and loyalty is earned, not chased.
Because when your story is told properly, growth stops being a grind — and starts becoming inevitable.
DRGNFLYSOCIAL
PROVEN STRATEGY
DISCOVERY.
FILMING.
IDEATION.
DELIVERY.
We build out Custom VIDEO-FIRST Content Pillars based on your niché, who you are and what you do and we generate Content Hooks that resonate with your community and plan your Content Calendar.
Our editors will take each piece of content, edit it inline with your brand guidelines and transform it into many
shorter forms for repurposing to fill your content calendar.
With years of experience under our belts, we will guide you through the filming process or we will come to you with our equipment to film and ensure you have the highest quality content going into the edit.
Consulting
Creation
We are big on the consultative approach doing our research to understand your business goals, your niche, audience, and competitors
DISCOVERY.
We are big on the consultative approach doing our research to understand your business goals, your niche, audience, and competitors
CONTENT PILLARS:
COMPETITOR
ANALYSIS:
Our team researches your company to understand your niché, your customer personas, and your competitors.
We research your competitors and their existing content to identify levelling up opportunities and gaps in the market.
Based on all the SWOT information, we build out content pillars and hooks that showcase your expertise and the impact of your brand on your clients
SWOT ANALYSIS:
IDEATION.
We build out Custom VIDEO-FIRST Content Pillars based on your niché, who you are and what you do and we generate Content Hooks that resonate with your community and plan your Content Calendar.
AUTHENTICITY
BUSINESS
GOALS
TRENDS
CREATIVITY�
COMMUNITY
INDUSTRY
INSIGHTS
CONTENT
HOOKS
CONTENT
PILLARS
THOUGHT LEADERSHIP
ENGAGEMENT
CONTENT
CALENDAR
FILMING.
FILM IN-HOUSE OR WE COME TO YOU
FILM IN-HOUSE:
WE FILM FOR YOU:
WE WILL COME TO YOU WITH OUR YEARS OF EXPERIENCE AND EQUIPMENT TO ENSURING YOU GET THE HIGHEST QUALITY CONTENT GOING INTO THE EDIT, WE WILL JOIN YOU ONSITE.
WITH OUR YEARS OF EXPERIENCE WE WILL ADVISE, GUIDE AND COACH YOU REMOTELY THROUGH THE FILMING PROCESS.
DELIVERY.
CONTENT EDITED AND READY FOR YOUR CALENDAR
REPURPOSED FOR WIDER REACH.
FILL YOUR CALENDAR.
Our team of editors are ready to edit your long-form content inline with your brand guidelines and niche trends
Your content will be formatted for your target channels and delivered to you so all you have to do is add them to is add them to your calendar and schedule your posts.
Our editors will take each piece of content, repurpose them for different platforms and create smaller forms for social channels.
OUR TEAM OF EDITORS ARE READY.
*SMM & SEO services available
**The final platforms and formats depend on your strategy and audience insights
REPURPOSING.
OUR VIDEO-FIRST CONTENT WATERFALL MODEL
MEDIUM & LONG-FORM VIDEO
EXTRACTED
AUDIO
SMALLER BYTES
15-90 secs
QUOTES
CARDS
POSTS
STORIES
REELS
PODCAST
MESSAGES
BLOGS/
ARTICLES
CAPTIONS
NEWS-
LETTERS
TRANSCRIBED
PACKAGES.
DRGNFLYSOCIAL
SERVICES & PACKAGES
PHOTOGRAPHY.
CONTENT CREATION.
- Event coverage (4, 6, 8 & 10 hours)
- 200 edited photos (+100 per tier)
- Online gallery within 7 working days
- Full commercial license
- 15 preview images within 24 hours (+5 per tier)
- Social Media Optimised.
- Event/Brand Video/Project coverage (4,6 & 8 hours)
- Professional editing
- Multiple format delivery
- Brand alignment
- Draft within 14 working days
- Full commercial license
*Price may vary depending on the needs of the project
- Monthly strategy session
- Strategy development
- Content calendar planning
- Performance analysis
- Platform optimisation
- Implementation guidance
- Response time: 4 hours
- Regular check-ins
Everything in Content Consulting plus:
- 1 hour Pre-Production Meeting (1-week prior to shoot date.
- 5-hour filming day (1, 1.5 & 2 day tiers)
- 15, 25, 30 pieces of social content.
- Content edited and social media repurposing.
- Platform-specific formatting
- Performance tracking
- Response time: 4 hours
- Regular check-ins
VIDEOGRAPHY.
CONTENT CONSULTING.
DRGNFLYSOCIAL
We look forward to working with you
Darren@drgnflyproductions.com
@DRGNFLYSOCIAL