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Welcome!

Creativity in international marketing

Dr. Satyendra Singh

Professor, Marketing & International Business

Conference Chair, ABEM Conference

University of Winnipeg, CANADA

s.singh@uwinnipeg.ca

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What is Creativity?

Problem solving

Similarity-based

Inspirational

…

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Modern Toilet Restaurant

Taiwan

2016

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Same height as babies

The planes offer them snacks and meal on plane

She has a soul because she is baptized

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Group activity – 30-45 min

Develop 1 creative product/service each (based on problem-solving, similarity, inspirational…), set its price, and formulate its marketing strategy. Your product/service must add value. Highlight it.

Prepare a 10-minute presentation (followed by 5 min Q/A) in each group.

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Questions?�s.singh@uwinnipeg.ca