How to Crowdfund Your Food Truck!
In Visalia, CA
Study Demographics
Visalia is rich in diversity, therefore crowdfunding a food truck will have to be contingent on choosing a menu that culturally satisfies the food palate endemic to the Hispanic/White/Minority population in the heart of the Central Valley in California.
IDENTIFY LOCAL MEDIA AND BLOGGERS
DO EXTENSIVE RESEARCH ONLINE TO KNOW THE MEDIA LOCALLY, AND NOT SO LOCALLY, NEWSPAPERS, MAGAZINES, WEBSITES, RADIO, AD CAMPAIGNS, INTERESTED FOOD/COMMUNITY BLOGGERS, ETC.
CREATE CAMPAIGNS WITH CROWDFUNDING WEBSITES
CREATE A CAMPAIGN TO LAST 6 MONTHS WITH WEBSITES THAT SPECIALIZE IN CROWDFUNDING LIKE: KICKSTARTER, GOFUNDME, INDIEGOGO, AND FOODSTART.
THROW A LAUNCH PARTY
IN THE LAUNCH PARTY YOU CAN OFFER SAMPLES OF FOOD TRUCK MENU ITEMS AND/OR ENTIRE PLATE MEALS FROM YOUR MENU TO POTENTIAL INVESTORS.
FIND AN EXCELLENT PHOTOGRAPHER/VIDEO MAKER FOR LAUNCH PARTY TO CREATE MARKETING MATERIAL AND ALSO BEFORE LAUNCH PARTY FOR, PER SAY THE WEBSITE.
CREATE A STRONG ONLINE PRESENCE
MAKE WEBSITES FOR THE FOOD TRUCK BUSINESS TO SHOW THAT YOU ARE VERY ESTABLISHED AND OFFER ONLINE ORDERING/DELIVERY PLUS LIVE MUSIC EVENTS PAGE FOR LOCAL AND NOT SO LOCAL MUSICIANS.
IDENTIFY POTENTIAL FUND SOURCES
CROWDFUND THROUGH, FAMILY, FRIENDS, LOCAL BUSINESS THAT WOULD BENEFIT FROM YOUR FOOD TRUCK, SBA (SMALL BUSINESS ASSOCIATION), FOOD ENTHUSIASTS IN THE COMMUNITY.
THE FUND GOAL IS $30,000 AND MAKE A BUSINESS PLAN TO SHOW EXACTLY WHERE THE MONEY IS GONNA GO.
PROS AND CONS
THE PROS ARE THAT YOU WILL GET FREE PUBLICITY WHILE CROWDFUNDING FOR YOUR TRUCK.
START A LOYAL CLIENTELE
GET FUNDED
THE CON IS THAT WE MIGHT NOT MEET YOUR DESIRED FOOD TRUCK FUND GOAL OF $30,000.