Event Planner

The Problem

Event planners can be overwhelmed by the amount of work that has to be done on their end finding all the right things to set up their event. This can be a really time consuming and a difficult task that can end in disaster.

Potential difficulties setting up events

• Promotional marketing
• Finding correct location / size
• Finding open venues correlating to date
• Planning for unexpected expenses
• Getting direct feedback for events hosted by an organization, club, or company
• Guest list
• Organization/Timeline

Dev Stack

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Backend - Java Spring - Charles Trouilliere

Database - SQL - Brayden Tanji

Frontend - HTML, CSS, JS - Jie Lin

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Demo (Solution)

http://ec2-3-131-141-24.us-east-2.compute.amazonaws.com:8080/

Business Model

Revenue Streams:

Subscription Plans: Different tiers with varying features.

• User Segmentation:
• Identify target user groups (e.g., individuals, businesses, event professionals).
• Tailor pricing and features to meet the needs of each segment.
• Subscription Plans:
• Detail the subscription plans offered.
• Partnerships and Sponsorships:
• Explore potential partnerships with vendors and sponsors.
• Advertising Revenue:
• Ad space within the application for further revenue
• Advertisements related to events, services, or products.
• Customer Retention:
• Outline strategies to retain customers through feedback features
• Loyalty programs, personalized recommendations, and customer support.
• Market Trends:
• Discuss industry trends and how the business model aligns with them.

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Marketing Plan

• Goal of the next number of users: 100 users
• Users of all ages have access to app
• Share website to club members students and faculty.
• Social organization
• Wedding planner
• Birthday planner
• Night market, farmer’s market
• Social Media

Market Size Opportunity

• Market Overview:
• Total Addressable Market : 100 thousand events annually.
• Geographical Location(Current): LA county
• Event Types: Estimated Percentages
• Corporate Events: 40%
• Weddings: 30%
• Social Events (parties, reunions): 20%
• Conferences and Trade Shows: 10%
• Current Market Penetration:
• Estimated current market share: 5%.
• Market Growth Projections:
• Expected annual industry growth: 8%.
• Projected market share in 5 years: 15%.
• User Segmentation:
• Individuals planning personal events: 60%.
• Businesses organizing corporate events: 30%.
• Event professionals and planners: 10%.

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Average Revenue per User (ARPU):

Based on subscription plan.

• Individual users: $50/year.
• Businesses: $500/year.
• Event professionals: $200/year.

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Raising Money

• Crowdfunding
• Grants and Competitions
• Early Access Plans (Free trials)
• Forming Partnerships and sponsorships
• Showcase demos to business conventions

The End Thank you!