The Four Proven Marketing�Systems Every Local Business
Must Optimize To Maximize�Revenue Growth
What does it take to grow?
The R4 Framework
The Four Marketing Systems to Optimize for Growth
RETARGET
Stay in front of your prospects to drive action.
REACH
Reach more of your target customers.
RESELL
Drive repeat business from your existing customers.
REPUTATION
Protect and enhance your reputation.
95%
Of small businesses aren't optimizing at least two out of four systems.
The Problem: No/Slow and Unpredictable Revenue Growth
WHY?
So much focus on “systems”?
“Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.”
Michael Gerber, Author of The E Myth Book Series
The Benefits of Marketing Systems �For Your Business Are Huge!
Systems minimize the amount of marketing knowledge you need �to have to grow…
Systems minimize the amount of time you have to invest in your marketing…
Systems minimize the amount of expensive talent you have to hire…
Systems maximize the marketing results you get by ensuring that your marketing activities actually happen �on a consistent basis, and on a budget you can afford.
The R4 Framework
The Four Marketing Systems to Optimize for Growth
Stay in front of your prospects to drive action.
Reach more of your target customers.
Drive repeat business from your existing customers.
Protect and enhance your reputation.
RETARGET
REACH
REPUTATION
RESELL
“”It takes 20 years to build a reputation �and 5 minutes to ruin it. �Think about that and you'll do things differently.”
WARREN BUFFET, CHAIRMAN OF BERKSHIRE HATHAWAY
What is Reputation Management?
Reputation management:
The process of proactively using tools, processes,�and systems to be aware of and influence the�perception of your business in the marketplace.
Why does it matter?
Reviews are
now at the�center of search
91%
Of consumers choose to do business based on online feedback.
What drives the reviews you get?
But reviews are a 'lagging indicator'...
ANSWER:
The customer experience before,�during, and after purchase.
YOU'RE responsible for 'during', �but Marketing drives the experience 'before' and 'after' purchase.
Reputation Starts Before Purchase
Your website design, speed, and ease of use are major factors.
75%
75% of consumers�admit to making judgments �on a company’s credibility�based on the company’s website design
57%
57% of internet users�say they won’t�recommend a business�with a poorly designed�website on mobile
88%
88% of consumers are�less likely to return �to a site after a bad�experience
Source: https://www.sweor.com/firstimpressions
81%
of consumers research companies through social channels�before making purchases.
Reputation Starts Before Purchase
How you show up in social media is now a major factor.
How to build and protect�your reputation...
Best Practices to Build and Protect Your Reputation
1
Well-designed, fast, mobile-optimized website
2
Easy to reach and get relevant information on your site and�major search engines and directories
3
Respond quickly and consistently to questions and requests
4
Collect and share positive feedback; quickly manage �negative feedback
5
Share your story on social media and your website
6
Delight customers by exceeding expectations!
7
Follow up! Show them that you value their business
The R4 Framework
The Four Marketing Systems to Optimize for Growth
Stay in front of your prospects to drive action.
Reach more of your target customers.
Drive repeat business from your existing customers.
Protect and enhance your reputation.
RETARGET
REACH
REPUTATION
RESELL
Repeat customers are more valuable!
1
Repeat customers are worth 10X more than their initial purchase.
2
Repeat customers spend more per transaction.
3
Repeat customers refer 50% more people.
Repeat customers are more affordable to sell to:
5X
It can cost five times more to acquire a new customer�than it does to get a previous customer �to make another purchase.
MARTECH ZONE
80%
80% of profits come from...
20%
20% of your customers.
Repeat Customers are more profitable: They are THE driver of profit at your business.
How to drive more Resell revenue...
Campaigns to remind, reactive, and�resell your existing customers to drive�more sales and profitability.
Use automation to�deliver consistent�marketing campaigns
Make special offers that�bring customers back
Automate reminders for�appointments, service�deadlines, birthdays,�anniversaries, etc.
The R4 Framework
The Four Marketing Systems to Optimize for Growth
Stay in front of your prospects to drive action.
Reach more of your target customers.
Drive repeat business from your existing customers.
Protect and enhance your reputation.
RETARGET
REACH
REPUTATION
RESELL
To get consistent growth...
You must expand our Reach�with your target audience.
3 Goals of Reach Campaigns
#1 �Out of Obscurity
Consistently work to make�sure more people know�who you are and what you�have to offer.
#2 �Establish 'First Position'
Build a brand relationship,�tell your story, and�establish your products as�the obvious choice.
#3 �Scalable, Predictable Growth
Fill your pipeline with�growing numbers of�qualified prospects to gain�predictability in sales�growth.
How to reach more prospects...
Reach Expansion Formula
3. Expand Your
Audiences
2. Expand Your
Channels
1. Expand Your
Content
Six Steps to Build Effective Reach Campaigns
1
Ensure complete and accurate�information
2
Promote that information to all�major search engines + directories
3
Fast, mobile-optimized website
4
Create 'Attraction' content + offers
5
Advertise where your prospects are
6
Build Retargeting audiences
The R4 Framework
The Four Marketing Systems to Optimize for Growth
Stay in front of your prospects to drive action.
Reach more of your target customers.
Drive repeat business from your existing customers.
Protect and enhance your reputation.
RETARGET
REACH
REPUTATION
RESELL
What is Retargeting?
What is Retargeting?
Serving ads to people who have previously visited�your website or engaged with your content.
What is Retargeting?
1. A prospect visits your website
2. They leave�without taking�action.
3. Later, they visit�other websites.
4. Your ad appears,�recapturing their�interest.
5. They click on it�and return to your�site.
Why use Retargeting?
95%
Or more of prospects don't purchase on their first visit to your site.
Why use Retargeting?
Retargeting gets them back:
Retargeting generates a 726% lift in site visitation after four weeks of retargeted exposure.
comScore study
Why use Retargeting?
Visibility
Retargeting keeps you in front of a�very targeted audience to build your�brand and drive conversion.
High Conversion
Retargeting ads are the�highest-converting ad campaigns�that you'll run.
High ROI
Retargeting drives sales at lower cost�than any other form of advertising.
How can you use Retargeting�at your business?
How can you use Retargeting?
Make a Special Offer
Often times a special offer is all that's�necessary to push a prospect into�taking action and making a purchase.
Up-sell Similar Products
Use Retargeting to introduce�additional complimentary offers to�your existing customers.
Scheduling Reminders
Use Retargeting set to timed intervals�to remind customers that it's time to�come back for regular checkups,�service maintenance, birthdays,�anniversaries, etc.
The R4 Framework
The Four Marketing Systems to Optimize for Growth
Stay in front of your prospects to drive action.
Reach more of your target customers.
Drive repeat business from your existing customers.
Protect and enhance your reputation.
RETARGET
REACH
REPUTATION
RESELL
Ready to grow?
LET’S TALK
TEXT “READY” TO 954-519-4466