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PwC DeNovo

SCOTT CHRISTENSEN

Product Designer

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Here’s the

Background...

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What is DeNovo?

A FinTech monitoring platform for banking execs to see trends and take action

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View DeNovo

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Who is it for?

A FinTech monitoring platform for banking execs to see trends and take action

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View DeNovo

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Who is it for?

A FinTech monitoring platform for banking execs to see trends and take action

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View DeNovo

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What do they use it for?

“I want to find a list of high potential financial startups to potentially partner with.”

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Who did I work with?

PM + Frontend Dev

Working in a “pod” structure, with help of contract designer

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What’s my approach?

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What’s my approach?

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What’s my approach?

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What’s my approach?

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Finding the right PROBLEM

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Problem

Company filtering was untapped

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...it had potential to be one of our stickiest and most useful features.

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Problem

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Problem

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Problem

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Problem

PM and I stack-ranked requirements

Saving filters was #1 since it was major KPI of engagement

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Finding the right SOLUTION

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Solution

Audited competitors

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Solution

Audited competitors

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Solution

Iterated, prototyped & tested in LO-FI

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Solution

Iterated, prototyped & tested in LO-FI

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Solution

Iterated, prototyped & tested in LO-FI

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Solution

Iterated, prototyped & tested in LO-FI

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Solution

Iterated, prototyped & tested in LO-FI

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Solution

Iterated, prototyped & tested in HI-FI

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Solution

Filters

Feedback changes included...

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Solution

Filters

Boolean Filters

Edit Filters

Hide Filters

My Filters

Show More

List View

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Admin Dashboard

User testing pointed toward success

...so I paired with frontend dev to build to spec

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Outcome

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Outcome

24%

Increase in users saving filters

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BUT, if I had a second chance...

I would rethink the ‘Share’ feature to more easily meet the user goal of collaborating with teammates.

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BUT, if I had a second chance...

I hypothesize this would have driven even higher adoption.

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view more work at

scottchristensen.me