Campaign content
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We began with pre-promotion on our IG Stories
Miami Live Show with Special Guest, Nicole Lovar
Our first show started out with a guest who our audience knows and loves - Nicole from the latest season of Bachelor in Paradise.
Orlando Live Show Content
Orlando was a great market for us with another surprise guest - Joey Fatone from Backstreet Boys.
Atlanta Live Show Content
Nashville Happy Hour
Our Nashville promotion and happy hour content was our best performing deliverable in the Southeast. We found that videos featuring Jared perfoormed great, along with features of guests like ex Bachelorette star - Jed Wyatt.
Nashville Live Show with Special Guest, Jed Wyatt
This show was our first one coming out of a happy hour AND it had an incredible special guest - a member of Bachelor Nation. We posted a total of 10x IG Stories this night which we saw great impression numbers around - best out of any show in the Southeast.
Northeast
We began with pre-promotion on our IG Stories
Washington, DC
Happy Hour
Washington, DC
Live Show
Boston Happy Hour
Boston Live Show
Philadelphia Live Show
New York Happy Hour
We took a new approach to happy hour now that we were in our home base with @kayyorkcity - someone our audience knows and loves. Stories had a decent amount of engagement here, which was all in prep for the big night.
NYC Live Show
Our last live show of the week was at a broadway show venue, which we loved to showcase on story.
West & Pacific Southwest
We began with pre-promotion on our IG Stories
With our final series of shows coming up we wanted to make sure to get users to engage with our RFDB content, along with the usual giveaways.
Los Angeles Live Show
@kayyorkcity - our longtime social media personality took her skills to the west coast. We tried a couple new formats here - similar to the New York show, which resulted in some content that our users found more exciting versus than something that just screamed “ad.”
San Francisco Live Show
Portland Live Show
Seattle Live Show
Vancouver Live Show
Phoenix Live Show
Houston Live Show
Dallas Live Show
We approached the end with one more special guest - Leanne Locken. She was a huge hit with the fans here and it got us excited to end the tour with a bang.
Austin Live Show - Finale
Custom Content
Podcast Mentions - 10/2 through 12/18
To cap off our partnership, we also mention it during each week of our podcast that has had over 1.3MM+ Total Downloads. In October, around our campaign launch, we saw over 100k downloads for individual episodes which proved to align us together that much more.
Bonus Episode Sponsorship & Promotion
IG Stories - 11/19
We were really excited to put together some 3x Slides around one of our new verticals - bridal. It performed above benchmarks of 150 impressions per slide and highlighted the moxy as the place to be.
Branded Article + Newsletter Inclusion - 11/19
Meme - 11/20
To drive awareness to the article, we put together a meme that our audience could relate to when planning bachelorette parties. Given that this is a niche market we are catering to, we saw Impression numbers that were in line with benchmarks.
Custom Video - 12/10
We seamlessly integrated the partnership by having Moxy sponsor our first scripted series - Under The Influence. We were so happy to find a brand who aligned with this, where we showcased an influencer walking through a Moxy, pretending that she was in a variety of different countries.
Our hosts and audience continue to engage
It’s clear that our girls are here for it