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Interview Template

Describe your target audience as precise as possible

Target audience:

Interview team:

Interviewers

Research question:

Questions to explore:

The main question you’re trying to get an answer to

The main question you’re trying to get an answer to

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Interview Example

Car owners in Munich that don’t use the car during the week

Target audience:

Interview team:

Peter(UX), Mary(PM), Johan(SWE)

Research question:

Questions to explore:

How interested are car owners in making additional income by renting their cars?

How often do you use your car during the week?

Tell me a story when you lent your car to someone… search for feelings

How do you feel when somebody else is driving your car?

What hinders you from letting others drive your car?

There are services to rent personal cars to other people, how does that fit you?

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David Pereira

Simplifying Product Management