AAPPM Lecture Slides - 2024
How to Use AI and Automation to Increase Online Reviews
Conflict of Interest Disclosure
Donald Pelto is owner of Podiatry Practice Mastery. This relationships may or may not apply to this lecture.
The content of this presentation reflects the opinions of the speaker alone and any products or services mentioned are not endorsed by the AAPPM.
Purpose
Get more online reviews than anyone else in your community to build credibility and authority.
Use your online reviews in marketing.
Use AI and Automation will make this process easier, not staff or doctor-dependent but automatic.
Where to request reviews?
- Yelp
- Healthgrades
Ways to request online reviews
BONUS: Pick one and start today
Review Request Webpage -
Automation - Why is this the preferred method?
Automatic ways to request online reviews
- When the encounter is closed, the patient gets an online request for a review.
- Swell
- Patient Pop
- When sending out patient education information, there is a request to give an online review
- When a patient says, “How can I thank you, I am so pleased!”
- “The best way is to give us an online review and send it to other nice patients like yourself.”
Swell Review Request
Patient Education Genius
Email or Text
Request for reviews
Why should I repurpose my online reviews?
- It took work to get them
- Build trust and help with SEO
- Repurposing it as an asset in your practice
- What someone else says is more credible than you talking about yourself
- Positioning
How to use your online reviews
- Put on doctors’ page with doctor-specific reviews
- Put it on the main home page to create credibility
- Put in your practice newsletter and highlight a review of each issue
- Post on social media
- Add to your welcome packet to increase your confidence
Doctor Page
Home Page
Newsletter
Welcome Packet
More ways to use your reviews
- Add to your appointment scheduling page (social proof)
- Add to your locations page
- BONUS: Add a title to your review, pick out the best portion of the review
Appointment Page
Title your reviews
AI uses of our reviews
- Use an AI aggregator of online �reviews from multiple platforms
- Testimonial Slider
- GatherUp
- BirdEye
- Elfsight
How to get video testimonials (reviews)
- Make sure you get consent
- Get about the largest check items and NOT about what you don’t want to see
- AFO, Orthotic, EPAT, Amnio, Swift, Procedures
- Make it a conversation: “Tell me about how you were and how you are now regarding ______” (Patient journey)
- Use your cell phone, iPad or tablet
- Use staff to record while you talk to patient
How to get video testimonials (reviews)
- Prompting questions
- What was your experience like?
- How has your condition improved?
- YouTube shorts - easiest to do with patients in the treatment room
- Longer - share a patient journey for something that you want to market, such as Swift, Shockwave, Orthotics
- Bonjoro - https://www.bonjoro.com/
How to use video testimonials
- Place on a webpage (longer or TY shorts) the section that you got the review about (Swift, Shockwave, Orthotics)
- Send out a patient newsletter
- Send out an email welcome sequence
- Put on social media
BONUS: Add a title and quote for those who prefer to read
Efficiency Techniques to Make Your Office Work Smoother
1. How to make the visit work better with appropriate preparation
2. How to streamline the office visit to reduce time vampires
3. How to simplify after visit communication and sharing educational content
Conflict of Interest Disclosure
Donald Pelto is owner of Podiatry Practice Mastery and Patients Education. This relationships may or may not apply to this lecture.
The content of this presentation reflects the opinions of the speaker alone and any products or services mentioned are not endorsed by the AAPPM.
Before Visit
How to make the patient visit work better with appropriate preparation (Before)
Additional Tips
BONUS - Older patients use staff to fill out FOR them (save time!)
EXTRA BONUS - Put butts in the treatment room vs waiting and stressing out doctors
During Visit
How to streamline the office visit to reduce time vampires (During)
Develop protocols for prepping the rooms
- Wart
- Ulcer
- Nails
- Casting
- Unna boot
Office way vs individual doctor way
Use index cards or pictures as reference for staff
Staff Suggestions
Doctor Suggestions
Patient Presentations
Treatment Sheets
Streamline post-visit plans
Fungal nail process
Callus process
Explain WHY & HOW TO USE Items
Pelto special
Matrixectomy kit
Collagen kit
Handouts
Streamline check-out procedures
After Visit
How to simplify after-visit communication and sharing educational content (After)
Treatment Sheets
Setting up protocols and treatment plans
1. How to set up protocols as a new doctor
2. How to develop your own treatment plans
3. How to use technology to streamline your protocols and treatment plans
Conflict of Interest Disclosure
Donald Pelto is owner of Podiatry Practice Mastery and Patients Education. This relationships may or may not apply to this lecture.
The content of this presentation reflects the opinions of the speaker alone and any products or services mentioned are not endorsed by the AAPPM.
Why you need protocols and treatment plans
How to set up protocols as a new doctor
How to develop your own treatment plans
Patient Presentation
Wart
Treatment Sheet
Patient Presentation
Plantar Fasciitis
Treatment Sheet
Patient Presentation
Nail Fungus�Treatment Sheet
- Watch YouTube to learn from others
- Learn based on diagnosis, they will explain � how they treat the issue.
- Get literature consensus statement
- ACFAS - Heel Pain
- Simplify!!
Orchestration
How to use technology to streamline your protocols and treatment plans