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Keep NH Green Environmental Summit

Discussion and Workshop

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BUILD YOUR BRAND FROM THE GROUND UP

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Brand Definition

A brand is the unique identity of a product, company or organization encompassing its name, logo, values, and overall perception in the minds of your customers or target audience. It is important because it differentiates you, fosters loyalty and shapes the overall experience and TRUST that ultimately influences mind share and long-term success.

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Building Your Brand - 60 Minutes

  • Introduction - Tom Tower
  • Recruiting Like Minded Talent / Strategy
  • Outreach - Engaging Legislators and Legislation
  • Exposure Through Public Relations
  • Wrap Up

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Building Your Brand / Grassroots Tactics / Playing the Game

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Recruiting Like Minded Talent - Strategy / Building Culture

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  • Identifying and attracting individuals who share the cause
  • Fostering a positive and motivated culture within the group, shared values and style - Celebrate wins and have fun!
  • Creating and aligning on strategy - Dividing and conquering

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Outreach / Building Relationships / Engaging Officials and Legislators / Legislation

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Exposure through Public Relations

  • Utilizing Social Media for awareness and mobilization
  • Writing effective Letters to the Editor (LTEs) and Op-Eds
  • Approaching and engaging with media outlets
  • Reporting the news

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Wrap Up

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Wrap Up - WHAC A MOLE

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Questions

What do you need?

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Back Up Photos

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BACK UP PHOTOS

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Fundraising - (See Handout)

  • Effective fundraising strategies and tips, platforms (Give Butter is an example)
  • Organizing events and campaigns to raise funds
  • Seeking in-kind support for services, goods, etc.
  • Establishing relationship with a fiscal sponsor to allow tax deductible donations—501(c)3 IRS status
  • Approaching grantmakers, submitting grant applications (need to have 501(c)3), and keeping your grantmakers informed of your progress

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Fundraising - Executive Director / Emily Cayer

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