D A L T O N - H O O P E S F U N E R A L H O M E
Digital Marketing Roadmap
A Six Week Plan to Reach and Comfort the Families We Serve
Grantsville · Tooele Valley, Utah
DALTON-HOOPES FUNERAL HOME
01
Roadmap at a Glance
Two caring workstreams run together, refreshing the pages families rely on and sharing gentle, helpful stories where families already spend their time.
6
Weeks
A steady weekly plan
6
Pages Revamped
Core service pages
5
Service Area Pages
One hub and four local
18
Video Concepts
Three each week on TikTok
DALTON-HOOPES FUNERAL HOME
02
Two Parallel Tracks
Search visibility and gentle storytelling work side by side so families can both find and feel cared for.
Search Visibility
TikTok Storytelling
DALTON-HOOPES FUNERAL HOME
03
WEEK ONE
Compassionate First Steps
Refreshing the two pages families turn to first, written to inform gently and ease worry.
SEO · PAGE REVAMPS
Cremation Services
Clear, gentle guidance on options and what to expect for families researching during a difficult time.
Funeral Services
Revamped to reflect the full range of traditional and personalized services offered with dignity.
TIKTOK · VIDEO TOPICS
What to expect at a funeral service
Cremation options explained with compassion
Gentle answers to questions families fear to ask
DALTON-HOOPES FUNERAL HOME
04
WEEK TWO
Lasting Tributes
Helping families create meaningful, personal ways to honor and remember a loved one.
SEO · PAGE REVAMPS
Burial Services
Clear information on traditional and graveside options, plot selection, and what each choice involves.
Memorial Services
Refreshed to highlight thoughtful, personal ways to celebrate and remember a life well lived.
TIKTOK · VIDEO TOPICS
Thoughtful ways to personalize a memorial
Understanding your burial options
Small details that make a tribute personal
DALTON-HOOPES FUNERAL HOME
05
WEEK THREE
Honor and Preparation
Recognizing those who served and showing families the comfort of planning ahead.
SEO · PAGE REVAMPS
Veteran Services
Revamped to honor those who served, detailing military funeral honors and available benefits.
Pre-Planning
Shows families how planning ahead brings peace of mind and eases the burden on loved ones.
TIKTOK · VIDEO TOPICS
Honoring veterans with military funeral honors
Why pre-planning is a gift to your family
Three simple steps to begin planning ahead
DALTON-HOOPES FUNERAL HOME
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WEEK FOUR
Rooted in Community
Building the foundation that connects Dalton-Hoopes to every community it proudly serves.
SEO · SERVICE AREAS HUB
Service Areas Parent Page
Introduces the communities Dalton-Hoopes serves and links out to each local page.
Internal Linking Structure
Establishes the hub framework that will connect upcoming community pages cleanly.
TIKTOK · VIDEO TOPICS
Meet the family behind Dalton-Hoopes
A behind the scenes look at our care
Proudly serving Grantsville and the valley
DALTON-HOOPES FUNERAL HOME
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WEEK FIVE
Caring for Neighbors
Reaching nearby families with pages that reflect local familiarity and easy access to care.
SEO · SERVICE AREA PAGES
Tooele Service Area Page
A dedicated page for Tooele families, reflecting close, compassionate, easily reached care.
Stansbury Park Service Area Page
Speaks directly to nearby families seeking trusted local funeral and memorial services.
TIKTOK · VIDEO TOPICS
Serving families across Tooele Valley
Local grief support resources to know
How we help through the first difficult days
DALTON-HOOPES FUNERAL HOME
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WEEK SIX
Extending Our Care
Completing the local footprint so families across the valley find help closest to home.
SEO · SERVICE AREA PAGES
Erda Service Area Page
Connects Erda families to the compassionate services nearest to their community.
Lake Point Service Area Page
Extends local reach to families on the north end of the Tooele Valley.
TIKTOK · VIDEO TOPICS
Serving families in Erda and Lake Point
Common questions about local services answered
How we honor each community's traditions
DALTON-HOOPES FUNERAL HOME
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Six Weekly Content Themes
Each week carries one clear, caring theme that shapes both the page revamps and the eighteen TikTok video concepts.
WEEK ONE
Compassionate First Steps
Cremation and funeral pages plus gentle how it works videos.
WEEK TWO
Lasting Tributes
Burial and memorial pages plus personalization ideas.
WEEK THREE
Honor and Preparation
Veteran and pre-planning pages plus planning ahead tips.
WEEK FOUR
Rooted in Community
Service areas hub plus meet the family stories.
WEEK FIVE
Caring for Neighbors
Tooele and Stansbury Park pages plus local support.
WEEK SIX
Extending Our Care
Erda and Lake Point pages plus community traditions.
DALTON-HOOPES FUNERAL HOME
10
WHAT THIS ROADMAP DELIVERS
Found, Trusted, and Close to Home
Service Pages That Comfort and Inform
Six refreshed pages, from cremation to pre-planning, written with genuine care.
A Connected Local Presence
A service areas hub and community pages reaching families across the Tooele Valley.
An Approachable TikTok Voice
A steady, dignified video presence that builds trust long before a family needs to call.
Prepared by RunDigital · Serving the Tooele Valley