Stewart Townsend
MEDIA KIT
Stewart Townsend is an accomplished Interim Channel Partner Officer dedicated to empowering SaaS companies to achieve their full revenue potential through strategic indirect sales channels.
With a career spanning 20 years, he has honed his expertise in building and leading channel programs for global SaaS organizations.
Stewart provides interim leadership and advisory services that enable businesses to establish, optimize, and scale their channel operations, resulting in accelerated growth and market expansion.
With a passion for cars he raises money for local charities every year along side running two SaaS software companies.
About me
Short Bio
Stewart Townsend helps B2B SaaS companies boost revenue through expert channel strategy. Founder of Channel as a Service, he draws on his experience scaling Zendesk's indirect channel to multi-million dollar success and leading Oracle's global startup program. He's also the mind behind Podcast Hawk, a new venture for SaaS marketing, and an organizer of Pendle Powerfest. Look out for his signature flowery shirts!
Stewart Townsend helps global B2B SaaS companies increase and accelerate revenue generation through indirect channels, via a consultancy called Channel as a Service
Before starting his own consultancy, Stewart spent 12 years at Sun Microsystems and Oracle working within global channel roles and then moving on to create a global startup programme to find the next Google, before deciding to leave and take on his biggest challenge to date….Working for startups.
He recently spent 5 years at Zendesk as Channel Director, building their indirect sales channel from zero to a multi million dollar business unit before leaving to pursue his passion of working as an interim Channel Manager, which has also led him to setup Podcast Hawk to drive new marketing channels for SaaS Founders.
Stewart outside of data, revenue and emails enjoys cars and is one of the organisers of Pendle Powerfest the largest charity car show in Lancashire, you will also find he has a passion for flowery shirts.
Long Bio
Podcast Sales Lead Generation
B2B SaaS Partner Optimisation
Channel Sales Strategy
Expertise
Stewart’s career in corporate and working with startups led him to their was a need to help growing B2B SaaS companies build new revenue channels and most importantly educate them on how channel partnerships really work, whilst building this business he had always listened to podcasts but not fully thought of them as new sales channels, until he did and created Podcast Hawk to enable others to do this as well.
With his keen analysis on what worked and what didn't, Stewart gradually improved the efficiency of creating an impactful SaaS consultancy that would bring incredible results for his clients.
Career Journey
Stewart has been featured on numerous renowned podcasts including:
Digital First Leadership (50+ Eps) Discussed "Being a podcast guest"
Heights Platform (75+ Eps) Shared "How Course Creators Can Increase Revenue by 486%"
The Online Course Show (200+ Eps) Talked about "3 Ways to 2-5x Your Course Sales"
1000 Eps
Stewart has appeared on shows that have over 1000 episodes between them, with more shows on his appearance list increasing this monthly.
RECENT PODCAST APPEARANCES (2025)
Quick Facts
Stewart has a corporate sales background and selling experiences dating back to his days cold calling engineering companies.
A car enthusiast, Stewart showcases his versatility by working on cars, building them and running charity car shows.
He has a strong involvement in changing the face of education for young people.
He hosts in-person events both monthly and yearly, providing an avenue for networking and knowledge sharing.
Images
Topics Conversation
- Successful case studies of podcast backlink creation
- The process of data analysis and its role in driving business results
- Personal experiences and stories from 20 years of corporate and startup experience.
- Insights into the world of SaaS founders and their untapped potential
- How does podcast guest appearances fit into the overall structure of sales funnels..
- What are the main things that people can do in order to drive more revenue.
Conversation Starters
- What was your inspiration to start Podcast Hawk?
- How did your background in corporate IT sales equip you to drive success in this field?
- Can you share an interesting success story of one of your clients?
- What industry trends do you foresee impacting your clients in the near future?
- Can you tell us about a time when a project didn't go as expected, and how you handled it?
Guest Appearances
Listen to some of John’s guest appearances
When Stewart comes on our show he always delivers clear, frank stories with takeaways that our listeners love.
We continue to invite him back because we can count on him to deliver an automatic listener favorite.
Person - Podcast
Stewart is an absolute pro, and it was a pleasure to interview him.
He had stories, real life examples, and relatable analogies ready to go. Plus, he knew when to end a story or finish answering a question to keep the conversation engaging.
Person - Podcast
Having Stewart on 'The Online Course Show' was an enlightening experience for both me and my listeners. As an expert in scaling online course businesses, John brought a unique blend of hands-on experience, data-driven insights, and genuine authenticity to the conversation. His deep understanding of split testing and his dialed-in system for scaling, grounded in real-world numbers, added tremendous value to our discussion.
Stewart's approach is far from theoretical; he deals with proven strategies, making his insights not only informative but highly actionable. It was a pleasure to have him on the show, and I have no doubt that his expertise resonated with those looking to grow their online course businesses. John is unquestionably an authority in his field, and I highly recommend his insights and perspectives.
Person - Podcast
THANK YOU