2020 BET WEEKEND | SATURDAY JUNE 25TH

2

DATE

TIME FRAME

SATURDAY

JUNE 25TH 2022

1PM - 9PM

VENUE

THE ACADEMY HOLLYWOOD

6021 HOLLYWOOD BLVD

# OF GUESTS

2,000

FEATURED ACTS

5PM - 7PM

2022 BET WEEKEND DAY PARTY EXPERIENCE

OUTDOOR

ACTIVATIONS

2PM - 5PM

2,000+

127M+

60,000+

ATTENDEES

DIGITAL REACH

#’S

SUBSCRIBERS

ALL UNDER ONE ROOF

An indoor & outdoor experience with food vendors, early open bar, live activations, games, exclusive media gifting suite, red carpet, pop-up celebrity performances, and of course, the musical soundtrack curated by Jae Murphy.

Live Activations & Giveaways

Games

Influencers & More

Pop-Up Celebrity Performances

Food & Beverage Vendors

Red Carpet

Experience

On-Spot Interviews

1

03.

04.

Meet & Greets

FRNDS @ 30 Spoof Video

Live Stream

Sessions

2

CONSUMER

PROFILE

Our current audience consists of college educated millennials in the music & entertainment industry, business professionals, entrepreneurs, educators & civic leaders. These consumers are goal-oriented professionals who constantly seek ways to grow and empower their brands through utilization of our network and resources. More importantly, our network is composed of brand conscious consumers with significant buying power.

Jason Derulo - Recording Artist

Digital Reach - 35 Million

King Bach - Actor

Digital Reach - 22 Million

Les Twins - Professional Dancers

Digital Reach - 4 Million

Justin Combs - Influencer

Digital Reach - 2 Million

 Melvin Gregg - Actor

Digital Reach - 9 Million

Jens Frumes - Influencer

Digital Reach - 5 Million

Aaleeyah Petty - Influencer

Digital Reach - 1.5 Million

 DJ Tay James - International DJ

Digital Reach - 1.5 Million

OT Genasis - Recording Artist

Digital Reach - 3.2 Million

Trinidad James - Recording Artist

Digital Reach - 1.2 Million

 

Eric Bellinger - Recording Artist

Digital Reach - 1 Million

MadeInTyo - Recording Artist

Digital Reach - 1 Million

Mack Wilds- Influencer

Digital Reach - 1.5 Million

 Wood McClain- Actor

Digital Reach - 2.5 Million

LaKeith Stanfield- Actor

Digital Reach - 1 Million

Problem - Recording Artist

Digital Reach – 1 Million

 

Rob $tonen- Recording Artist

Digital Reach - 1 Million

AD - Recording Artist

Digital Reach - 1 Million

PAST ATTENDEES

MARKETING FEATURES

350+

10

Capacity

Outdoor Vendor Slots

3

Food Truck Slots

Surrounded by palm trees, our 4,000 square foot patio is one of the venue’s highlights. This expansive space features a large movable bar, 6 cabanas, private restrooms, an independent sound system and plenty of seating. The outdoor patio is a highly flexible space where we plan to create unique activations while also enjoying the beautiful Southern California weather. DEADLINE FEB 11TH, 2022

9

ACTIVATIONS

6

Cabana Sections

Other Marketing Features includes:

PR & Media Inclusion

Live Social Inclusion

Logo/Brand Inclusion

On Site Branding

Data Collection & Sharing

11

CONTACT

LUKE LAWAL JR.

lawal@lcompany.co | (301)-221-1719