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Social Update

What’s New and What Matters in 2025

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Social changes often - What’s new?

  • Though fundamentals of social remain, tactics and formats change & update
  • Important to stay abreast on these changes
  • #internetfriendshipclub!
  • Let’s go over some bigger themes
    • Social media goals & how you measure them
    • Storytelling vs Brainrot
    • Music & Pop Culture
    • Reels vs Posts & Carousels
    • Hi-fi vs Lo-fi
    • AI
    • IG Stories
    • Other Platforms

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Social media goals & how you measure them

Previous

  • Multiple routes of success
  • Impressions & Likes
  • Traffic
  • Gaining clients
  • Hashtags
  • Sharing found content to stories

2025

  • BRAND AWARENESS
  • Views & shares
  • Brand awareness :)
  • Gaining community
  • IG being added to Google SEO
  • Reposts

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Storytelling vs Brain Rot

Previous

  • Unhinged to the max (here)
  • Stories that get more wild as they go on (here)
  • One-off trends (here)

2025

  • Deeper storytelling (here)
  • Highlighting individual stories (here, whisper)
  • Series and episodes (here)

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Music & Pop Culture

Previous

  • Do NOT use trending music on brand accounts
  • Capcuts (here)
  • Pop culture videos
  • Participating in trends (here)

2025

  • Trending sounds, voiceover, royalty-free
  • Memes :)
  • Stills
  • Finding your spin (here)

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Reels vs Posts & Carousels

Reels & Carousels

  • New audiences
  • Explore page
  • Either many more views or much fewer views
  • Trial Reels

Carousels

  • Existing followers
  • Collab posts
  • More steady views & engagement - lower risk, lower reward

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Hi-fi vs Lo-fi

Previous

  • iPhone only

2025

  • High production Reels

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AI

Previous

  • AI trends
  • Larger-than-life generation
  • AI exploration

2025

  • AI for optimization
  • Larger-than-life reality (& proof)
  • AI backlash

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IG Stories

Previous

  • Longer stories for more impressions
  • “Hide” your post preview, amongst other posts
  • Reshare tags with borders

2025

  • Post a single frame
  • Reshare a single frame from your post (especially Reels)
  • View your collective reach

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Other platforms

Previous

  • LinkedIn - corporate only
  • Substack - creators & writers
  • Text & images only

2025

  • LinkedIn - personalities
  • Substack - brands
  • Short-form video