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Communicating Our Why

Robyn Vickery &

Kath Dewar

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Increase consumer recognition of organic as an effective environmental and nutritional solution

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An organic narrative

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Research

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Target Audience

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Messaging

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Linkedin.com/in/kathdewar GoodSense.co.nz

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S

U

S

T

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Simple

Uplifting

Substance

True – prove it!

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Why Organic?

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Linkedin.com/in/kathdewar GoodSense.co.nz

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What Next?