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“MURMURED IMPACT” Hanging Lamp

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Elisha Pederson

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Visualization and Fabrication

THE PROBLEM

Intended Demographic Shift

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Young Adults (18-35):

Often attracted to unique, edgy, and artistic items that express individuality and contemporary aesthetics.

Art and Design Enthusiasts:

Often appreciate innovative design, conceptual art, and unique home decor pieces.

Alternative and Goth Subcultures:

People within these subcultures often seek items that blend dark themes with subtlety and creativity.

Lovers and Collectors of Unique Home Decor:

Those who enjoy curating distinctive and conversation-starting pieces for their living spaces.

Literary and Film Buffs:

Fans of genres such as noir, dark fantasy, or thrillers, who might be drawn to the dramatic and evocative nature of the lamp's design and name.

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Why "Murmured Impact"?

"Murmured Impact" represents the idea of a powerful event or transformation that happens quietly and subtly – blending intensity with subtlety.

Here our lamp does this in it’s content, form…

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and in the act of transforming your space.

Selling Points:

1. Unique Design: Transforms from heart to grenade, making it a standout functional art piece.
2. Symbolic Depth: Can evoke powerful emotions, representing love and conflict.
3. High-Quality Craftsmanship: Detailing with premium materials.
4. Versatile Aesthetic: Serving as both decor and lighting.
5. Limited Edition: Creates exclusivity and urgency for collectors.

Why:

1. Market Differentiation: Unique product that stands out in a crowded market.
2. Targeted Appeal: Attracts young adults, art enthusiasts, and alternative subcultures.
3. Cultural and Artistic Value: Integrates art into daily life, promoting cultural relevance.
4. Expand Brand Portfolio: Showcases creativity and versatility in design.
5. Emotional Impact: Creates strong emotional connections, leading to brand loyalty.

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THANK YOU