How to
Create High-Converting Landing Pages
Who we are
Victor Vo
Co-Founder, AdCrunch Digital
META Ads Expert
Andrew DiLullo
Founder, AdCrunch Digital
Advertising Expert
About Andrew
✅ Generated $51.7M+ for ecommerce brands and publishers through ads, funnel creation, and CRO.
✅ Ad & content expert. Helping brands find creative ways to maximize their budgets by optimizing ads, offers, content, and sales strategies.
✅ Cross-disciplinary perspective. Experience running sales teams and creating sales strategies in the ecommerce, CPG, publishing, and coaching spaces.
"Andrew is an incredible PPC expert with an extremely high level of skill, knowledge, and efficacy. He also brings a diversified array of knowledge that he uses to bring new insights to challenging problems. I highly recommend working with him if you have the opportunity."
- Geraud B., Senior Marketing Manager, HelloFresh
About Victor
✅ Generated $40M+ for tech startups, ecommerce supplement brands, and health and wellness focused CPG through Meta ads, CRO, and sales copywriting.
✅ Meta ads expert. Experienced fully managing and creating ad copy, creatives, strategy, and optimal account structure to maximize advertising performance. Worked successfully with over 20+ brands.
✅ Experienced marketing director. Managed and led multiple teams across several high growth startups and ecommerce businesses. Smooth ad ops and efficient digital asset creation turnarounds.
"Victor brings relentless enthusiasm, passion, and energy to everything he does. I would recommend Victor for his abilities alone. But Victor's genuine desire to see those around him succeed makes him even more invaluable as a leader to any organization."
- Reese G., Director of Business Intelligence, KlientBoost
Brands We’ve Worked on
Here’s the uncomfortable truth…
If you’re not testing messaging AND offers, you’re never going to scale.
High Converting Landing Page Components
7
Landing Page Breakdown
8
Follow this format
The page should be easy to digest and follow, there shouldn’t be too much text on the screen, nor should there be incentive for the user to click off the page.
Landing Page Breakdown
9
The Magic Buy Box
Landing Page Breakdown
10
Follow this format
Landing Page Breakdown
11
Follow this format
Landing Page Breakdown
12
Follow this format
Landing Page Breakdown
13
Follow this format
Offers to Test
14
Offer ideas - go through this worksheet to come up with 3-5 offers to test
Top offers for different industries
So here’s what we can do for you…
We took this ecommerce brand from $24.9M in revenue to $41.6M in just 1 year.
This brand had a strong handle on their business fundamentals, but they were missing out with subpar offers and digital execution.
The following year, this brand cut their advertising budget by 66% and was still able to grow because of our work.
That’s the power of a real digital flywheel.
Case Study
We took this brand from ~$14k/day to over $83k/day over BFCM
Case Study
We took this brand from ~$50k/week to ~$100k+/week in just 3 weeks. We used offers, iterative video testing, and iterative copy testing methodology to do this.
Case Study
We took this brand from ~$35k/week to ~$90k+/week in just 2 weeks. We used offers, iterative video testing, and iterative copy testing methodology to do this.
Case Study
We took this ecommerce brand from $8k/month in revenue to $59k/month in just 28 days.
Case Study
We took this ecommerce brand from $25k/day in revenue to $201k/day over BFCM.
Case Study
We took this ecommerce brand from $30k/month in revenue to $100k/month in just 67 days.
This brand had a strong product, but no offers or testing strategy.
We created a new tested through over 70 ads in the first month of working with them and added an offer to their site to get to this place.
Case Study
Create and Optimize Product Page $7,500.00�
CMO Package�$31,000/mo - Join Waitlist
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Service Packages
Entire Website + Message Testing $15,500+�